TOP 5SOCIAL MEDIATO-DOs

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BUSINESSVIBES PRESENTS:

1: PLANNINGWith every marketing strategy,planning is key in ensuring its success.

CREATE A TIMELINEo Stipulate a specific duration to create a social media account to avoid procrastination.o Write down your expected progress

ESTABLISH SPECIFIC GOALSo Determine the incremental number of

likes/followers you wish to achieve over a specified period of time

DETERMINE THE TYPE OF CONTENTo Broadcast how-to videos? Provide tips? Offer latest

trends? (can be a single type or a variety) THEME/LAYOUT/TONE

o These are important in creating a friendly & inviting atmosphere so that users would like your page and/or follow you.

2: 80/20 RULEThis balance ensures visitors are not bombarded with unwanted promotions & advertisements.

80% OF CONTENT: INFORMATIVE INFOMost of the information provided should be informative and relevant to the target audience to ensure they are engaged.

20% OF CONTENT: PROMOTIONAL Ensure that promotional postings &

advertisements do not exceed 20% of the total content. Overdoing this may be a turn-off for many visitors.

3: INTERACTION Interaction engages visitors and keeps them interested in you & your company

BUILD A RAPPORT so that visitors will keep coming back to know more about you & your company

INTRODUCE CONTENT which the audience can relate to so that they are willing to participate in discussions

UNIQUE CONTENT sets you a-p-a-r-t from the rest

ANSWER THEM. never leave enquiries from visitors unanswered as it will reflect negatively on you & your company.

4: SEARCHABILITYSearchability equates to increased visibility, allowing you to gain more visitors to your social media page

SEO: SEARCH ENGINE OPTIMIZATIONApply SEO strategies to your social media accounts. For example: Incorporate keywords into blog posts.

SOCIAL MEDIA WIDGETS, BUTTONS & LINKS

On the company’s official website, include widgets, buttons and/or links so that visitors may be directed to your various social media pages

5: LEAD GENERATIONProvide incentives that will spur visitors to be part of your social network, generating leads for your company

PROVIDE INCENTIVESoProvide incentives for visitors to like your

page or follow you such as exclusive deals, insider tips, etc.

oProvide greater incentives to users who encourage their friends to like/follow you too.

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