Top 5 Reporting Approaches in Social Media
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Transcript of Top 5 Reporting Approaches in Social Media
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Top 5 Reporting Approaches
in Social Media
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Reporting & Context
Note on choosing metrics
• Our Webinar on July 21 will focus only on understanding and choosing the best metrics for the given situation
• Here we will suggest metrics, but not dive into metrics themselves
Features
• Reporting will always come down down to a specific context of the organization or the moment being reported upon
• This presentation brings essential concepts to be applied into any business situation, and will benefit from additional context made by the analyst.
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Categories
• Data oriented - What to include
• Format oriented - How to best share
• Concept oriented - driving reader attention & understanding
Approaches
Reporting Approaches
1. data - KPI’s: to social & non social savvy target readers
2. data - Deeper Analysis: Focus on competitive, content and goals
3. format - Static reports
4. format - Live reports
5. concept - Storytelling for reports
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1. Key Performance Indicators
Concept: • As few metrics as possible - clear & concise
• Inform on peaks & notable events
• Actionable - make it easy to correlate to objectives and find improvement points
Metrics Suggestions
> Highlight Peaks & Notable Events: Via Qualitative Notes & Observations
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2. Deeper Analysis
Concept
• Larger set of metrics - as many needed towards generating insights
• Inform on peaks & notable events
• Actionable - make it possible to: 1. Correlate to objectives and find improvement points2. Detect notable activity that will lead to strategic insights
All in the KPI report, plus:
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3. Static Reports
Concept
• Snapshot of performance covering a certain period
• Usually on a periodic basis (monthly, weekly, etc.)
• Offline friendly
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4. Live Reports
Concept
• Live data feed into dashboard
• Covering a period of “last ’x’ days“ -updated automatically
• Online and live
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5. Storytelling for Reporting
Concept
• Start by pointing out future objectives, current snapshots and challenges
• Present each stage of the plan, which objective it relates to, and the proposed strategy
• Finish with conclusion of the the period and basic outline of plan for next period
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Happy Analyzing!
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