Top 5 reasons you need media intelligence, (not media monitoring)
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Transcript of Top 5 reasons you need media intelligence, (not media monitoring)
Top 5 reasons you need media intelligence (not media
monitoring)
A media intelligence solution takes all of the communications channels you care
about & streamlines them into one place for a snapshot of how your brand,
organization & thought leadership is performing across all media—not just one
channel or niche.
The dashboard provides a quick snapshot of how you are performing in near real-time or within any specified time frame
Why media intelligence?
Measure share of voice
Business benefits
Media intelligence helps you make smarter immediate responses & long-term business decisions by helping you:•See how well you are performing•Understand varying media trends•Control the conversation
Reason #1: Media monitoring is not enough!
Media Intelligence is media monitoring on steroids
how? A media intelligence solution looks at billions of online conversations & turns them into meaningful insights that help you better measure & manage your public relations, marketing, social media, branding & advertising efforts.
Reason #2: Longtail data let’s you identify
your successes & repeat best practices
Lifetime access to dataLong-tail or longitudinal media intelligence data is the “lifetime” accumulation of conversations & mentions.
2010 2011 2012 2013 2014 2015 2016
Since the data in a media intelligence platform should never expire, you can
analyze historical high & low trends for your organization.
Long-tail media data rocks!
• Which best practices are worth repeating.
• Track against your predefined key performance indicators (KPIs)
Track trends & visualize audience engagement
• What really sparks audience engagement.
• Which tactics & campaigns produced the most mentions & buzz.
The historical “lifetime” data will allow you to determine:
Reason #3: Keep an eye on the competition
Competitive Intelligence
Using a single platform you can quickly visualize how you are performing against your competitors across paid, owned, earned & shared media sources.
You can determine changes in the conversation & identify opportunities to better position your organization, products & thought leaders.
Reason #4: Better manage crisis communications
Bad news!
Angry customers
cry out!
It doesn’t look good
Keep a media crisis under control with advanced media intelligence. You can see & hear what the media, customers & others are saying about you from one platform, to better respond & control the conversations.
Reason #5: Better manage ROI for paid, earned,
shared & owned media
Measure across all media channels
Visualize what is working & what may need improvement with charts that measure the percentage share of each of your media outlets – Paid, Earned, Shared & Owned
Immediate visualization!
With real time visualization & trend identification you can tie share of voice back to brand awareness and even sales.
Find out more about media intelligence at iQ.media