Top 5 Facebook Marketing Mistakes
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Transcript of Top 5 Facebook Marketing Mistakes
Broadcasting1MISTAKE
• You MUST provide people with relevant content. Content that’s useful, funny, educational and sharable!
• If you’re just there to sell and promote yourself people will ‘unlike’ and disconnect from you or they’ll simply block your feed.
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THINK: If you’re at a party or networking event and someone extends their hand
and introduces themselves, then proceeds to talk your ear off about how great they
are how wonderful their products and services are, what would YOU do? Yup, you’re
looking for an ESCAPE!
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• You need to engage people in conversations by being authentic and genuine – talk to people like you’re sitting across the table having a real discussion.
• Your job is to interact not just to broadcast.
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RULE OF THUMB: Spend more time OFF your own page interacting with people and businesses on THEIR pages.
‘Liking’ other’s posts is good but ‘Commenting’ is better because your facebook icon appears on their page. Now all of a sudden you’re part of a conversation
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Not Investing Adequate Time2MISTAKE
Not Investing Adequate Time2You MUST make a commitment to your social media strategy. It takes time and authentic interaction. It won’t just run on its own. You need to update, monitor and interact regularly.
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Not Investing Adequate Time2QUESTION: How much time should you spend on facebook? ANSWER: Clarify your business objectives for adding facebook to your marketing mix. Think about your customers. Are they on fb? How much time do they spend on it? What are they doing on it? Asking and answering these questions will help you determine how much time you should be spending of fb.
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Being Predictable or Boring3Mix it up! Photos, videos, updates, polls, etc. Make sure you provide your audience with a variety of interesting, useful and sharable content!
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Being Predictable or Boring3CAUTION: Be careful about how much you use auto-publishing tools as they can derail your efforts. They’re
scheduled and not as personal. It’s nice to
‘set and forget’ but facebook places low priority on auto-published content.
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Not Knowing the Tool4You need to explore facebook’s functionality in order to use it effectively and create a strong brand experience.
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Not Knowing the Tool
LEARN: Research and discover how to create effective, interesting and searchable ‘About’ and ‘Description’ sections. How to build your audience and use your analytics. This is a robust tool that offers a lot of options – check it out!
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Violating facebook’s Terms5Make sure you read, understand and comply with facebook’s Terms of Use. If you’ve got a facebook page you’ve already agreed to them.
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Violating facebook’s Terms5 Most common violations:
• building community on a personal page
• tagging people who are in an image without their permission
• running contests without knowing facebooks rules & regs.
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