Top 3 tips for facebook
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Facebook: Top 3-Tips for More Success Michelle Post, Ph.D., CSMS
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This presentation was presented to a wonderful group of business owners at Reach Your Potential's Third Tech Tuesday (#3RdTT) and covers the top three tips on Facebook (Cover Image, Tabs, and Content). Please download and share.
Transcript of Top 3 tips for facebook
Facebook: Top 3-Tips for More Success
Michelle Post, Ph.D., CSMS
Before You Start . . .
©Michelle Post, Ph.D., CSMS
Lessons to Learn
©Michelle Post, Ph.D., CSMS
FACEBOOK COVERS
Size Does Matter
Facebook Size Cheat Sheet
From Facebook Help
Facebook’s Page Guidelines
Ways to Use a FB Cover
Check out Social Media Examiner’s Blog: 25 Creative Ways to Use Facebook Cover Photos
Facebook Cover Best Practices
• Follow FB Guidelines • Size does matter • Don’t hide content • Center & right align photos • Integrate photo cover with
the FB page • Combine photo & apps • Use Call to Action • Include clickable links • Include hashtags
©Michelle Post, Ph.D., CSMS
For More Details Read
HubSpot’s Blog
Examples of FB Covers
1. Let It Ride Design 2. Ortanic 3. Fear fest 4. My Little Jules 5. Ruby Media Group
1. Show the lighter side of your business
2. Show the finished product 3. Show the benefits of your
service 4. Show off what you sell 5. Make a collage of what you
do For More Great Ideas and Examples Read
the Blog Posting by Steve Young
Tools to Make FB Covers • Facebook CoverMaker -
https://www.facebook.com/CoverMaker.net • Pagemodo - http://www.pagemodo.com/ • PicMonkey - http://www.picmonkey.com/ • Coverbash -
http://www.coverbash.com/facebook-cover-maker
• Timeline Covers - http://www.timelinecovers.pro/create
• TimelineCoverBanner - http://www.timelinecoverbanner.com/
• CoolFBCovers - http://www.coolfbcovers.com/ • EasyCoverMaker -
http://www.easycovermaker.com/ • More Tools -
http://www.twelveskip.com/tutorials/facebook/896/8-top-sites-to-create-custom-facebook-cover-photos
Tutorials for Creating FB Covers
• How to Create a Facebook Timeline Cover Photo and Thumbnail for FREE 2014 (Video)
• How To Create Amazing Facebook Cover Pictures For Your Timeline
• The Marketer’s Crash Course in Visual Content Creation (FREE Templates) ©Michelle Post, Ph.D., CSMS
Additional Resources
• Fiverr Facebook Cover Designers – http://fiverr.com/alynna – http://fiverr.com/dolce2011
• More Examples of FB Covers - http://bestfacebooktips.blogspot.com/2013/07/cool-facebook-timeline-photos-and-how-to-make-your-own.html
• 4 Cool Facebook Tools to Run Contests on Your Timeline - http://www.jeffbullas.com/2013/09/09/4-cool-facebook-tools-to-run-contests-on-your-timeline/#QGJXfC8kRbkgBjAj.99
©Michelle Post, Ph.D., CSMS
Additional Resources
• 5 Ways to Turn Your Facebook Cover Photo into a Call-to-Action That Converts - http://socialmediatoday.com/cara-tarbaj/1474846/5-ways-turn-your-facebook-cover-photo-call-action-converts
• Facebook Checklist to Evaluate Your Page -http://www.therainmakerblog.com/uploads/image/checklist-infographic.jpg
• 17 Wicked Ways to Use Your Facebook Cover Photo - https://www.postplanner.com/17-best-ways-to-use-facebook-cover-photo/
• Facebook Facts you Need to Know in 2014 - http://www.jeffbullas.com/2014/02/11/facebook-facts-need-know-2014/#sZ7w8KhZHSxqXOjt.99
©Michelle Post, Ph.D., CSMS
FACEBOOK TABS (APPS)
Again, Size Does Matter
Facebook Help for TABS (Apps)
37 of the Best Facebook Page Apps for Brand Marketing
Uses for Custom Tabs
Tools for Creating Tabs
• Binkd - http://binkd.com/ • Hey0 - https://heyo.com/ • Pagemodo -
http://www.pagemodo.com/ • Shortstack -
http://www.shortstack.com/ • TabFoundry -
https://www.tabfoundry.com/ • TabSite - http://www.tabsite.com/ • ThunderPenny -
http://www.thunderpenny.com/ • Woobox - http://www.woobox.com/
Tutorials on Creating Tabs
• Facebook Help: Apps on Pages • Video: How To Add A Custom Tab To A Facebook
Fanpage with WooBox • Video: How to Create a Free Custom Facebook
Tab with Tabfoundry • 60Second Marketer: How to Create Custom Tabs
on Facebook: A Step-by-Step Guide • Blog Post: Creating Custom Apps • Blog Post: How to Use a Facebook Tab to Send
People to Your Own Website ©Michelle Post, Ph.D., CSMS
Additional Resources
• Fiverr Facebook Fan Page & Tab Creator – http://fiverr.com/newbold3d
• 20 Ideas to Rock Your Facebook Business Page With Tabsite Website Resizer - https://tabsite.com/blog/20-ideas-to-rock-your-facebook-business-page-with-tabsite-website-resizer/
• 5 Reasons You Should STILL Create Facebook Tabs for Your Page - http://www.jonloomer.com/2013/04/02/create-facebook-tabs/
• Why You Should Use Facebook Tabs - http://www.meltwater.com/meltwater-success-blog/why-you-should-use-facebook-tabs/
©Michelle Post, Ph.D., CSMS
CONTENT TYPES
©Michelle Post, Ph.D., CSMS
What Type of Content Does the Best
©Michelle Post, Ph.D., CSMS
Content That Works on FB FB Content Marketing
Facebook Posting Rule
©Michelle Post, Ph.D., CSMS 70/20/10 Posting Rule
Best Times To Post on FB
©Michelle Post, Ph.D., CSMS
The Best Times To Post On Facebook, Twitter, Google+, LinkedIn And Pinterest
Additional Resources
• Andrea Vahl’s Facebook Checklist - http://www.andreavahl.com/facebook/facebook-page-checklist-infographic.php
• Facebook Posts: 9 Examples That Work vs. 4 Examples That Don’t - http://www.andreavahl.com/facebook/facebook-posts-9-examples-that-work-vs-4-examples-that-dont.php
©Michelle Post, Ph.D., CSMS
REFERENCES
©Michelle Post, Ph.D., CSMS
References
• Facebook cover images [Slide 3]. (2013, September 18). 17 Small Businesses with Great Looking Facebook Cover Photos [Blog post]. Retrieved from http://www.smartshoot.com/blog/nice-facebook-cover-photos/
• Facebook best practices [Image files]. (2010). Retrieved from http://loebig.files.wordpress.com/2012/10/fb-best-practice.jpg%3Fw%3D640
• Facebook posting guidelines [Image file]. (n.d.). Retrieved from http://qpublish-prod.s3.amazonaws.com/blog/2-facebook-posting-guidelines.jpg
• Facebook tools [Image files]. (n.d.). Retrieved from http://blog.heyo.com/wp-content/uploads/2012/05/facebook-tools.jpeg
• Free tutorial icon [Image file]. (n.d.). Retrieved http://optimisemybusinessonline.com/wp-content/uploads/2011/02/free-tutorial-icon.jpg
©Michelle Post, Ph.D., CSMS
Michelle Post, Ph.D., CSMS
©Michelle Post, Ph.D., CSMS
#3RdTT Workshops for 2014 • Mar 18 - Top 3-Tips for Twitter • April 15 - Top 3-Tips for LinkedIn • May 20 - Top 3-Tips for Google+ • June 17 - Social Media: Do It Yourself or
Outsource – Which is Cheaper? • July 15 - Outsourcing with Fiverr • Aug 19 - Finding Your Target Market for
Facebook, Twitter, and LinkedIn • Sept 16 - Creating a Social Media Campaign
for Brand Awareness • Oct 21 - Content Curation Tools are Cool • Nov 18 - Keywords are Key • Dec 16 - How do you measure up? Performing
a Self-Social Media Audit
©Michelle Post, Ph.D., CSMS
