Top 3 Takeaways

from the 2014

Verizon Retail

Index

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This holiday season, Verizon Enterprise

Solutions created the Verizon Retail Index

to help identify online consumer retail

shopping patterns in the U.S.

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The Retail Index is based on traffic data attributed to online

consumer shopping activity from the company’s U.S.

networks during a 24-hour period.

The Verizon U.S. IP Network

55

BASELINE

Verizon Retail Index

2014 v. 2013 Holiday Season

Using historical network data, Verizon assigned a baseline

value of 100 to represent the average daily traffic rate and

peak volume(s) (based on the most active five-minute

increment over a 24-hour period).

.

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BASELINE

1The demise of Black Friday/Cyber Monday

Instead of a Black Friday/Cyber Monday surge, traffic was spread

out over the time period, with early holiday promotions pushing

the official start of the holiday season to early November. Holiday

shopping is not defined by one day or a specific set of days –

echoing a similar pattern from 2013.

Verizon Retail Index

2014 v. 2013 Holiday Season

77

BASELINE

2Consumers held out for the best deals

Wednesday, Dec. 17 marked the first day in the holiday season

that 2014 activity surpassed any single-day mark from 2013.

Last minute shoppers, more aggressive promotions and an

extended shipping deadline helped push more online activity.

Verizon Retail Index

2014 v. 2013 Holiday Season

88

BASELINE

3Online holiday shopping was strongest post-Christmas

Consumers were relentless in their pursuit of deals; with an

improving economy, increased consumer confidence and higher

discretionary spending due to e-cards and gift cards, post-

Christmas saw the highest amount of activity.

Verizon Retail Index

2014 v. 2013 Holiday Season

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See the full story with key findings listed by date

on the Verizon Enterprise Solutions News Center:

http://news.verizonenterprise.com/2014/12/verizon-

online-shopping-retail-index-2/