Top 11 usability recommendations for 2011
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Transcript of Top 11 usability recommendations for 2011
June 10, 2011
Top 11 Usability Recommendations for 2011
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Agenda
• Introduction
•Top 11 Usability Issues
•Q & A with your sites
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Introducing Bridgeline Digital
We help our customers achieve their key initiatives by leveraging web technologies
The Building Blocks For Web Success
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John Whalen
VP User Experience
Brian Lantz
EVP & General Manager
Introducing our Speakers
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Webinar Series
•The Secrets to a Great Web Redesign: Getting the ROI from your investment
Thu, Jun 16, 2011 10:00 AM - 11:00 AM EDT
•ROI of Web Engagement Management; iAPPS Demonstration
Thu, Jun 23, 2011 1:00 PM - 2:00 PM EDT
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ForeSee Satisfaction Scores Are Not Improving
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Maybe we need…
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Or maybe we need… SoLoMo?
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Let’s not forget what we are we trying to avoid?
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Let’s not forget what we are we trying to avoid?
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Time to revisit Usability 101
•Navigation
•Content
• Interaction
•Visual Design
…And now on to the Top 11…
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1. Provide strong cues about where I am on site
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1. Provide strong cues about where I am on site
• Top Nav + Selected Nav visual cue
• Breadcrumbs
• Secondary Nav location
• Page Title Prominent
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2. Effective Search + Refine
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2. Effective Search + Refine
• Location of search box
• Search results ordered by relevance
• No extraneous information on page
• Provide option to “Search + Refine”
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3. Make it clear where I can and can’t click (affordances)
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3. Make it clear where I can and can’t click (affordances)
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3. Make it clear where I can and can’t click (affordances)
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4. Support www.____.com and ___.com
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5. Make it easy to navigate to the “Top Tasks” on your site
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6. Create a clear visual hierarchy
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6. Create a clear visual hierarchyPretty good…
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6. Create a clear visual hierarchyWell…
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6. Create a clear visual hierarchy
• Use multiple cues:
• Visual Contrast
• Color
• Shape
I’ve never seen all three done correctly…
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7. Make Content Easy to ScanClassic “F-pattern” when scanning
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7. Make Content Easy to ScanNot easy to scan…no hierarchy, no contrast.
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7. Make Content Easy to ScanWhat do you think?
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7. Make Content Easy to ScanMiddle section isn’t bad…
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7. Make Content Easy to Scan…except it keeps going and going.
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8. Make content a reasonable size, font and contrastAm I that old, or is that a small font!
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8. Make content a reasonable size, font and contrast
Center column pretty good, if there wasn’t so much else on the page…
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9. Create well structured form and provide clear assistance
Let’s consider this in detail – it’s a million dollar page for Geico.
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9. Create well structured form and provide clear assistance
• Good that they provide help and a phone number.
• Let me know where problem is, what problem is, example of how to fix.
• Provide error message where problem is.
• Don’t let the names of the fields disappear as I type the information.
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10. Make sure you’re covering SEO 101
• Have a strong, meaningful page title on each page
• Use H1, H2 tags for key content.
Really nicely done…
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11. Pass SEO 101: link, title, H1/H2 tags
• Have a strong, meaningful page title on each page.
• Have a human-understandable linking structure.
• Use H1, H2 tags for key content.
…so what happened?
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11. Accessibility 101: Alt tags, Alt Nav, Degrades Gracefully
• Each image should have an alt tag.
• Navigation, major titles should be text.
• Ensure you can use alternate means of entry (e.g., keyboard only OR iPad)
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11. Accessibility 101: Alt tags, Alt Nav, Degrades Gracefully
• Took 115 tab presses & 4 enter presses but I got to this page.
• Then, enter won’t work on ADD TO CART!!!!
• No image alt tags.
• Do accessibility for those in need, and those with mobile!
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Top 11 Critical Usability Tips for 2011
1. Provide strong cues about where I am on site.
2. Effective search + refine.
3. Make it clear where I can and can’t click (affordances).
4. Support www.____.com and ___.com.
5. Make it easy to navigate to the “Top Tasks” on your site.
6. Create a clear visual hierarchy (visual contrast, size, shape).
7. Make content easy to scan.
8. Make content a reasonable size, font and contrast.
9. Create well structured form and provide clear assistance
10. Pass SEO 101: link, title, H1/H2 tags
11. Accessibility 101: Alt tags, Alt Nav, Degrades Gracefully
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http://www.bridgelinedigital/resource-center
John Whalen
[email protected]@johnwhalen
Brian Lantz
Thank you