Top 10 website needs for manufacturers- Webinar held January 30, 2014
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28 Elements of a Modern Manufacturer’s Website Thanks for joining! We will be going live at 1:03PM CST.
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To view the video and other related materials for this webinar: http://info.puredriven.com/top-10-website-needs-for-manufacturers-webinar
Transcript of Top 10 website needs for manufacturers- Webinar held January 30, 2014
28 Elementsof a Modern Manufacturer’s WebsiteThanks for joining!We will be going live at 1:03PM CST.
Connect With Us
Today’s Presenter:
Darren Johnson is business development manager for PureDriven.
Connect with him on LinkedIn.
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JOIN THE “MANUFACTURING LEAD GROWTH WEBINARS” GROUP ON LINKEDIN
We’ve started an alumni group for everyone who has registered for any of our webinars in our Lead
Growth Webinar Series. Join the group and start a discussion today!
LINK http://www.linkedin.com/groups/Manufacturing-Lead-Growth-Webinars-6599760
#LEADGROWTHWe are going to be on Twitter after the webinar, asking a few questions. Offer your perspective and dig in deeper into the material with your colleagues!
TWEET your commentary and answers to the questions with the hashtag: #LeadGrowth
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Document the Scope of Work
Before a website development company begins designing and building your website, they should create a basic Scope and Specifications Document with you.
Would you ever consider manufacturing a product without plans?
The document should include technical information, as well as principles that are common to any project:
Project BackgroundCompany background, project description, budget, time frame.
Target AudienceDefine the main users, including their demographics, comfort with technology, and Internet access. Estimate the amount of traffic expected.
Design RequirementsCorporate branding, colors, fonts, images, video.
InfrastructureHosting, mobile, e-commerce, development platform, dealer or staffing portals.
FunctionalityProgramming requirements, data capture, marketing platform integration, content management systems, interactive or unique features.
Maintenance and MarketingWebsite or content updates, marketing plans.
When visitors first come to your website, they are going to make a split-second decision as to whether your company makes the product they are looking for or if you provide the service they need.
Your company only has about 5 seconds to communicate their value through what your website looks like.
If manufacturers do not have a high-quality, consumer-facing site, they are missing a huge opportunity with:
The ultimate purchaser of a product, even if he or she has no direct relationship with the manufacturer. The end user is likely to use the Web to research the products they are considering.
Distributors, retailers, and other channel partners, who need up-to-date, detailed information about the manufacturer's products. Distributing printed datasheets and catalogs, or even e-mailing PDFs, is expensive and inefficient, compared with having everything available in a Web-based repository.
Navigation
Navigation
Using the Right Images
Poll:Have you acted like a customer
with your website?
Mobile
Responsive mobile design requires you only have one website that is coded to adapt to all screen sizes, no matter what the device the website is being displayed on.
In contrast, a dedicated mobile design is a template. It is a completely separate website from your main site, requiring you to have a second, mobile-only website or subdomain (ex: http://m.url.com or http://url.com/mobile). Dedicated mobile templates are built for each specific site, not per screen size.
RESPONSIVE
vs.
DEDICATED
Poll: Do you have a mobile version of your website? Is it Dedicated or Responsive? .
Dealer / Reseller Portal
Upload and manage his/her stock online.
Provide access to all the key products, warranty, services,
auction and bidding for maximizing sales in the
market.
Extend business experience, provide marketing tools, and
maximize sales and commissions.
PortalOpen positions, job descriptions, pre-
applications, and more.
Potential RecruitPotential Recruit
Staffing Portal
E-commerce
The checkout process should adhere to principles of great design for all e-commerce websites,
A modern e-commerce site must also have a search bar at the top of the site that works. Most products have variables associated with the product number. Make sure that all of these variations are searchable.
Search Bar
Search Engine OptimizationSearch engine optimization (SEO) is the process of enhancing the visibility of a brand's Web presence for organic (free) search results rankings.
URL
PAGE
TITLE
PAGE
HEADING
H1-H2
META TAG
DESCRIPTION
IMAGE ALT
ATTRIBUTES
INTERNAL LINKS
BODY
CONTENT
Content: Quality First, Then Quantity
Spec
Sheets
Product Information
Start your free trial of the ALG Software today
Our Accelerated Lead Growth (ALG) Program couples inbound marketing with additional Internet marketing tactics to build leads for our customers.
The ALG program combines the ALG marketing software with PureDriven’s marketing strategies.
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Get More SalesWith Email, Lead
Intelligence, and
Marketing Automation
Get More LeadsWith Landing Pages, Calls-To-
Action, and Forms Building
Tools
Get More TrafficWith SEO, Social Media,
and Blogging Tools
Calls-to-Action
Calls-to-action (CTAs) are the elements on your website that drive visitors to take an action, whether it is a whitepaper download, contacting sales, or product purchase.
CTAs
Landing Pages
Landing pages are used to convert visitors into leads by completing a transaction or by collecting contact information from them. Effective landing pages are what will turn your website into a lead generating machine.
Headline
Brief description of the offer/CTA
Form to capture
information
At least one supporting
image
Forms
A form on a landing page is the key to converting your prospects into leads when it is time for people to purchase, sign-up, or download an offer.
