Top 10 website mistakes that are wrecking your lead generation efforts
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Transcript of Top 10 website mistakes that are wrecking your lead generation efforts
Top 10 ways that your website is wrecking your lead generation efforts
#1 Weak value propositionStrong value propositions are the #1 conversion factor
that a business can control
#2 Not mobile friendly
Apple, the Apple logo and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries.
Mobile will be the #1 web access platform by the end of 2015
#3 Using image sliders
Multiple messages delivered via an image slider means less than 1% conversion. Use 1 message per page with hero shot.
#4 Poor use of color
85% of purchasing decisions are based on color. Have a strategy. Use a contrasting color for call-to-action buttons.
#5 Using generic images
Authentic images supporting your value proposition drive conversions.
#6 Wrong fonts and sizes
San serif for body with 16 point minimum font size. Keep to two font types.
#7 No call to action above the fold
You need a call-to-action to get a conversion. Make sure that they see it without scrolling.
#8 Not following usage patterns
Don’t get creative with navigation. Use the F pattern to guide your content.
#9 No proof points or boosters
Customer images with quotes, titles and companies are great. Showing big brands helps with credibility.
#10 No use of video
YouTube is the second biggest search engine. Video can increase conversion 80%. Think customer interview.
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