Top 10 Trends in Web Marketing & Web Design
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Transcript of Top 10 Trends in Web Marketing & Web Design
GROUPKARCHERTHE
+ WEB MARKETING & WEB DESIGN
WELCOME!• Jon Dulac – Web Marketing Strategist
• Andrew Husted – Development Team Lead
• tkg.com/breakfast-bootcamp-2013
WEB
1. Facebook Graph Search
2. Multiple Listings for One Website
3. Top Search Engines
4. U.S. Search Volume Trends
5. Link Building
MARKETING:
1.FacebookGraph Search
+ WHAT IS IT?
• Searching Facebook pages
• People
• Businesses
• Places
• Not websites
+ WHAT IS IT?
• Multiple layers of searching
• Geographic
• Gender
• Relationship status
+ CHALLENGES
• Personal privacy settings limit reach
• Users need to ‘Like” more
+ HOW TO BE SUCCESSFUL
• Make a Facebook page
• Get brand advocates to “Like”
• Develop ongoing “Like” campaigns
• Facebook advertising
• Integrate Facebook beyond the F logo
+ WHEN?
• Rolling out over 2013
• Join the wait list
• Type a word into the current search
• Click “Get New Graph Search”
2.Multiple Listingsfor One Website
+ WHAT CHANGED?
• Multiple listings from same domain
• Started October 2012
• Example: Eramet Marietta
+ YOUTUBE
• Multiple Videos
• Followers
• Following
• Specific boards
• Main business page
• Specific business product pages
+ YELLOWPAGES
• Multiple business locations
3.TopSearch Engines
+ U.S. Search Engines
• comScore provides monthly reports
• U.S. based searches
• Google, Bing, Yahoo, Ask, AOL
+ RESULTS
• Google has 67% of the market
• Showing annual growth
• Bing has 17%
• Recovered from a 2011-2012 drop
• Yahoo has 12%
• Three year low
+ WHAT DOES IT MEAN?
• Google is still the top dog
• Bing is steady but isn’t a force yet
• Bing is powering Facebook
• If Yahoo fades, it’s Google Vs. Bing
4.U.S. SearchVolume Trends
+ January comScore Data
• Google, Bing, Yahoo, Ask, AOL
• 2011: 16.950 billion searches
• 2012: 17.804 billion searches
• 2013: 19.484 billion searches
• Nearly 15% growth over 2 year period
+ WHAT DOES IT MEAN?
• People are searching more
• Integrate offline marketing
• Web marketing for every organization
• Shift offline budgets to online
5.LinkBuilding
+ INBOUND LINKS
• Help determine authority
• Similar to “Likes” on Facebook
+ BAD LINKS
• Dun & Bradstreet
• Soliciting paid links
• JC Penny
• Buying and trading links
+ MORE BAD LINKS
• Forbes
• Selling links
• Overstock.com
• Offered colleges discounts for links
• SearchEngineLand.com Infographic
+ WATCH OUT!
• Excessive link acquisition at one time
• Global inbound links rather than text
• Links from same PR rating sites
• Links with the same anchor text
• “25 quality links guaranteed” = red flag
+ WHAT TO DO
• Produce great content
• Promote content through social media
• Promote through your own site
• Identify strategic industry partners
WEB
1. Single Page Design
2. Infinite Scrolling
3. Large Photo Backgrounds
4. Swiss Style
5. Responsive Design
DESIGN:
1.SinglePage Design
+ WHAT IS IT?
• Entire website on a single page
• Completely vertical layout
• Navigation jumps to different areas of the same page
+ WHY BOTHER?
• Mobile device friendly
• Never requires visitors to click a link to get more information on the topic
• Scrolling is easy!
• Let’s see it! Font Awesome
2.Infinite ∞Scrolling
+ WHAT IS IT?
• A results listing without paging
• Uses AJAX technology to find and display the next set of results before you get to the bottom
+ WHY BOTHER?
• No need to click to the next page
• No page loading
• Scrolling is easy!
• Let’s see it! Google
3.LargeBackground Images
+ WHAT IS IT?
• A hero image large enough to fill an entire webpage
• Yep, an entire page
+ WHY BOTHER?
• Attention grabbing marketing
• Sets an engaging tone for the rest of the website
• Let’s see it! Patagonia
• And again - JayBirdGear
4.SwissStyle Design
+ WHAT IS IT?• AKA International Typographic Style
• Developed in the 1950’s
• Emphasis on cleanliness, readability, objectivity
• Includes things such as grids, asymmetry, sans-serif fonts, large photographic images, whitespace
• Uses Typography as a design element
+ WHY BOTHER?
• Optimal readability
• Display lots of information without being distracting
• Plays well with responsive design
• Great for business sites
• Let’s see it! Microsoft
• And again - GE
5.ResponsiveDesign
+ WHAT IS IT?• A website optimized for ANY device
• Dynamically scales down and reorients features and content based on device dimensions
• Uses cutting-edge markup technology
+ WHY BOTHER?
• Future-proof
• Eliminates the need to upkeep separate desktop and mobile sites
• SEO – no duplicate content or separate page URLs between devices
• Consistent user experience between devices
• Let’s see it! Microsoft
• And again - GE
Questions?• Learn more at our blog - TKgenius.com