Top 10 Social Media Best Practices
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Transcript of Top 10 Social Media Best Practices
SOCIAL
MEDIA
TOP TEN BEST PRACTICES
BY KATIE WELLS
TIP # 1: BEGIN WITH THE END IN
MIND
Results only come from a purposeful strategy.
What are your business goals?
Examples of Goals:
1) Increase brand awareness
2) Drive traffic to website
3) Increase revenue through sales
4) Customer service tool
5) Increase brand loyalty
TIP # 2: MONITOR - LISTEN -
INFLUENCE
TIP # 3: KNOW YOUR
AUDIENCE
1. Where does your audience live online?
2. What is your tone of voice?
3. Leverage email upload tools to audience match
4. Use other channels to communicate your social media
message
5. Cross promote
6. Partner up with parallel brands for extended reach
COLLABORATE FOR
CONTENT
CONNECT TO YOUR AUDIENCE
IN A MEANINGFUL WAY
TIP # 4: SHOW ME, DON’T
TELL ME
TIP # 5: CREATE ORIGINAL &
ENGAGING CONTENT
STEP OUTSIDE SOCIAL MEDIA
TIP # 6: SHARE YOUR
EXPERTISE
#lowesfixinsix
TIP # 7: PROMOS &
CONTESTS CREATE BUZZ
PINTEREST CONTEST
– MYRTLE BEACH CVB
INSTAGRAM CONTEST
– W HOTEL NEW YORK
TIP # 8: CREATE A SOCIAL MEDIA
CALENDAR
TIP # 9: MAKE CONTENT
SHAREABLE
TIP # 10: KNOW THY
PLATFORM
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220 Comments
No Human Faces
Multiple colors
(including red)
Portrait
orientation
RE-THINK HOW
YOU ALLOCATE
YOUR
RESOURCES
LINKEDIN: KATIE WELLS
TWITTER: KATIEEWELLS
JOIN OUR CHS SOCIAL MEDIA FOR HOSPITALITY GROUP