Top 10 Questions to ask a Video Production Company
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Transcript of Top 10 Questions to ask a Video Production Company
IF YOU'RE THINKING OF HIRING A VIDEO
PRODUCTIONCOMPANY, HOW DO
YOU CHOOSE THERIGHT ONE FOR YOUR
PROJECT
THERE'SQUESTIONS THAT YOU SHOULD ASKTHE VIDEO PRODUCTION COMPANYTO ENSURE YOU KNOW THAT THEY
UNDERSTAND YOUR COMPANYAND YOUR BRIEF SO YOU GET
A VIDEO THAT PORTRAYSYOUR BUSINESS IN THE BEST
LIGHT.
IN CONSIDERATION OF THAT, IT'S A GOOD IDEA TO KNOWWHAT QUESTIONS TO ASK A VIDEO PRODUCTIONCOMPANY BEFORE YOU HIRE THEM.
HERE ARE OUR TOP
10QUESTIONSTO ASK
HOW LONG HAVE THEY BEENIN THE INDUSTRY?
THERE IS NO RIGHT OR WRONG ANSWER BUT THE INFORMATION WILLHELP YOU ESTABLISH AN UNDERSTANDING OF THE COMPANY,THEIR EXPERIENCE AND COMPETENCE
THE LONGER THEY HAVEWORKED IN THE INDUSTRY,THE MORE EXPERIENCE THEYWILL HAVE.
WHAT KIND OF VIDEOS DO THEY PRODUCE?
SOMEVIDEO
COMPANIESSPECIALISE IN
PRODUCING ONESPECIFIC GENRE
OF VIDEO
TAKEA LOOK AT THEIREXAMPLE VIDEOSON THEIR WEBSITE
OR ON A VIDEOHOSTING PLATFORMSUCH AS YOUTUBE
OR VIMEO
HOW CREATIVE ARE THEY WITH IDEAS?
IT'S THE EXPERIENCE ANDEXPERTISE OF THE VIDEO
PRODUCTION COMPANY THAT WILLMAKE A DIFFERENCE TO YOUR
OVERALL PRODUCTION
IF THEY CAN HELP YOUSTORYBOARD AND CANSUGGEST GREAT IDEASFOR YOUR VIDEO, FITTINGINTO YOUR COMPANY
MESSAGE THAT YOUWANT TO PORTRAY,THEN IT'S LIKELY THEYUNDERSTAND YOURNEEDS AND YOU'LL GETA GREAT VIDEO!
ARE THEY ENTHUSIASTIC ABOUTYOUR VIDEO PROJECT?IT'S IMPORTANT THAT YOUFEEL THE COMPANY ISENTHUSIASTIC ANDINTERESTED IN YOURPROJECT, TO ENSURE YOUFINISH UP WITH APRODUCT YOU WILL LOVEAND WILL WORKHARD FOR YOU
IF THEY HAVEGENUINE INTEREST INVIDEO PRODUCTION,THEN THIS WILLCOME ACROSS IN ALLSTAGES OF THE VIDEOPROCESS
WHAT TYPE OF COMPANIES HAVETHEY PREVIOUSLY WORKED WITH?
IS THERE A CERTAIN SECTOR THE VIDEOCOMPANY SPECIALISES ON WORKING IN?DO THEY WORK WITH JUST ONE TYPE OF
COMPANY OR ARE THEY GENERIC?
ANSWERS TO THESEQUESTIONS WILL GIVE YOUA GOOD IDEA OF HOW THEY
COULD HELP YOU ANDYOUR BUSINESS
DO YOU LIKE THECOMPANY?
JUST LIKE ANYTHING ELSE, YOU WANT TO KNOW THAT YOU LIKE THECOMPANY AND THE STAFF BEFORE YOU COMMISSION THEM TO
PRODUCE A VIDEO
YOU WILL NEED TO WORK WITH THE PRODUCTION TEAM FOR SOMEOF THE PROJECT SO IT'S IMPORTANT THAT YOU CAN COMMINICATE
EFFECTIVELY.
IF YOU DON'T HAVE A GREAT RELATIONSHIP WITH THE TEAM, ORDON'T GET ON, THEN IT WILL BE DIFFICULT TO GET A PRODUCTION
THAT YOU LIKE AND THAT ENJOYED MAKING
HOW RGANISEDDO THEY SEEM?
THERE ARE OFTEN DEADLINESWHEN PRODUCING A VIDEO SOYOU NEED TO FEEL THAT THECOMPANY YOU HIRE CAN MEETTHOSE DEADLINES. A SUCCESSFULVIDEO PRODUCTION RELIES ONGOOD COMMUNICATION ANDPREPARATION.
DO YOU FEEL CONFIDENT THATTHEY WILL MEET DEADLINES?HOW IS THEIR TIME-KEEPING? IFYOU DO NOT FEEL THAT THECOMPANY WILL MEET YOURNEEDS OR DEADLINES THEN YOUSHOULD LOOK TO FIND ACOMPANY THAT WILL
CAN THEY GIVE YOU
ANESTIMATED COST FOR
YOURPROJECT?
ALTHOUGH IT IS HARD TO GIVEAN EXACT PRICE FOR A VIDEOPROJECT UNTIL ALL OF THEDETAILS HAVE BEENDISCUSSED, A GOODCOMPANY WILL BE ABLE TOGIVE YOU BALLPARK FIGURESABOUT THE COST OF YOURVIDEO.
YOU SHOULD EXPECT THECOMPANY TO BE ABLE TOPROVIDE YOU WITH CREATIVEIDEAS ABOUT HOW TO GET THEMOST FROM YOUR BUDGET.
CAN THEY GIVE YOU IDEAS TORE-PURPOSE YOUR VIDEO?
VIDEOS HAVE MORE THEN ONE USE
SOCIAL MEDIA/BLOGS
PRESENTATIONS/EVENTS
LANDING PAGES/NEWSLETTERS
CAN THE VIDEO PRODUCTIONCOMPANY ADVISE YOU ABOUTVIDEO MARKETING?
A VIDEO PRODUCTIONCOMPANY SHOULD BE ABLETO PROVIDE YOU WITHSUGGESTIONS THAT WILLIMPROVE YOUR VIDEO'SPERFORMANCE AND HELP ITREACH A WIDER AUDIENCEAND GAIN MAXIMUMEXPOSURE.
VIDEO MARKETING WILL PROMOTE YOURVIDEO AND BRAND TO A LARGE AUDIENCEAND WILL IMPROVE THE SEO OF YOURVIDEO TO INCREASE THE CHANCES OF ITBEING FOUND AND VIEWED BY YOURPROSPECTS