tOP 10 Nations with the highest number of mobile App downloaded

8/9/2019 tOP 10 Nations with the highest number of mobile App downloaded

1/18

INMOBI INSIGHTS

THE STATE OF MOBILE A

DOWNLOADS Q3, 201NOVEMBER 2014


2/18

Table of Contents

01 REGIONAL BREAKDOWN 06 CATEGORY HEAVY WEIGHTS

02 TOP 10 NATIONS 07 CATEGORY COSTS

03APP CRAZY NATIONS 08GAMING LEADERBOARD

04COST OF APP INSTALLS 09 CATEGORY LEADERS BY COU

05 COST BY OS 10 POPULAR TIME FOR DOWNLO


3/18

ABOUT THE RESEARCH

Which nations download the most apps? Where is Gaming mostpopular? When do users prefer to download apps? The InMobi Insigseries on The State of Mobile pp Downloads answers these questio

and many more.

METHODOLOGY

This research is based on data from Q3, 2014 : 1stJuly - 30thSep, 201InMobi network. Only data with all standard !elds completed were inc

analysis across the world.


4/18

Cost per install (CPI)

What it costs an advertiser to get an app installed by a user on h

device. All cost data in this presentation is indexed to the GlobalInMobi Network.

If an imaginary country Kryptons CPI = $0.53, andGlobal CPI = $2.1, then

Country CPI

Global CPIountry CPI Index = --------------------- X 100

$0.53

$2.1rypton CPI Index = ------------- X 100 = 25


5/18

DEVICE

32% INCREIn Mobile App Downloads fro

13%

32%

Q1 - Q2 Growth Q2 - Q3 Growt


6/18

4%4%

Q3 share of

downloads

Q2 share of

downloads

2%2%

57%

20%18%

20%22%

North America

Europe

Middle Ea

Latin AmericaAfrica

LEGEND

Regional Brea


7/18

Top 10 nBy share of app

Emerging nations are leadingthe Q-on-Q growth

Q3 share Q2 share% change over Q2


8/18

App crazy nPer capita app

* Number of Apps Downloaded Per 100 Users on the InMobi Network

!"#

!"%

!"& !"&!"' %"(

%")

%"# %"# %"

1.21.4

1.11.3 1.2

2.1

1.6

2.5

2.7

Global Turkey Russia USA India Taiwan France South Korea Philippines Ma

Q3 Per Capita app downloads

Q2 Per Capita app downloads

Global Per Capita App Download increasedby 40% primarily led by emerging markets


9/18

Cost of app i

0

50

100

150

200

250

0% 2% 4% 6% 8% 10% 12% 14% 16%

CPIINDEX

SHARE OF GLOBAL APP DOWNLOADS

China

U

India

Indonesia

Philippines

Russia

Malaysia

Turkey

Dominant App Nations

Emerging App Nations

France

South Korea


10/18

0

50

100

150

200

250

300

Global USA China India Indonesia South Korea Russia France Philippines M

CPIINDEX

Country CPI Index

Android CPI Index

iOS CPI Index

App downloads on iOS areexpensive than on A


11/18

40%

1%

61%

26%

9%

67%

58%

Category heavy wShare of downloads by ap

1%

3%

4%

5%

7%

11%

6

0% 10% 20% 30% 40% 50% 60% 7

Travel

Business

Technology

eCommerce

Arts & Entertainment

Communication

Game

Growth in gaming apprimarily being led bymarkets China, SpaIndonesia, India

Q-o-Q Growth

SHAREOF GLOBAL APP DOWNLOADS


12/18

CategoryCost of app downloads across ap

As Gaming app developemerging markets, costdownloads are rising pr


13/18

Gaming LeaderCost of gaming su


14/18

Category LeLeading desti-nations by a

18%

15%

10%

China USA Indonesia

18%

12%

8%

USA Indonesia India

89%

USA

Games Communication Arts & E

China was the hotbed for gaming

app downloads


15/18

0:00 2:00 4:00 6:00 8:00 10:00 12:00 14:00 16:00 18:00

TIME OF THE DAY

Popular time for dow

App Developers should aim to reach theirusers in the evening when app downloadsand conversions are comparatively higher

USA

China

India

Indonesia

South Korea

Average

* All downloads are presented at local time zones


16/18

Global landShare of app down


17/18

Global landCPI i


18/18

THANK YOU

FOLLOW US ON:

twitter @InMobi

facebook.com/InMobi

linkedin.com/company

REACH US AT:

[email protected]

www.inmobi.com/insig

FOLLOW US ON:

twitter @InMobi

facebook.com/InMobi

linkedin.com/company

REACH US AT:

[email protected]

www.inmobi.com/insig

tOP 10 Nations with the highest number of mobile App downloaded

Documents

Transcript of tOP 10 Nations with the highest number of mobile App downloaded