Top 10 Marketing Trends that Will Rock 2015
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Transcript of Top 10 Marketing Trends that Will Rock 2015
www.SeoCustomer.com
Top 10 Marketing Trends
that will rock 2015
www.SeoCustomer.com
Top 10 Marketing Trends
that will rock 2015
how do you get ahead of the competition here in 2015?
How can you make sure that the competitors do not overtake
you?
Here are top 10 marketing trends that will rock 2015
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Marketing Trend 1
All-in-One Marketing system
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All-in-One Marketing system
Use your knowledge about your customer – you know a lot
allready – get an all-in-one marketing system !
You have customers in your CRM system – connect it to
your email system and then you know their interests
And when they click your email – then you know their IP – so
next time a customer visits your website – you know when
and what they like
It’s time to create personal website…
Use automatic email marketing to send personalized
targeted messages
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Marketing Trend 2
Personalization
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Marketing will shift from
globalization to personalization
Personalization delivers targeted and relevant content to
visitors
Personalize email campaigns
Vary content based on detected visitor segment
Sort products for segments
Show or hide content for specific segments
Change layout or design based on segment
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Marketing Trend 3
Integrated Email Marketing
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Integrated Email Marketing and
Marketing Automation
Page based emails means possibility to reuse content and
products offer
Personalized emails – not in segments
Define dynamic segments of recipients as alternative to lists
Split test two versions of your email always
Extended reporting and analytics of links and recipient action
(and use it more then today)
Delivery using authorized mail servers like SendGrid to avoid
spam trapping
And yes email marketing is still working in 2015
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Marketing Trend 4
Rename Marketing to Business
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Rename Marketing
to Business
Scale your business with faster order to cash handling
Eliminate manual work and risk for inconsistent data
Reuse existing business logic from your ERP system
Optimize your whole supply chain flow with integration
Marketing is not about marketing or sale – it’s about
your business – so rename your “marketing
department” to “business department”
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Marketing Trend 5
Show me the money
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Show me the money
Focus away from traffic to leads
Focus on ROI – measure everything you can
Not all traffic is good – I want 10 leads and not 1.000.000
visitors who don’t buy
Optimize your SEO for leads not traffic
Optimize your adwords for goals not traffic
Follow the money
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Marketing Trend 6
Lead Generation focus
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Lead Generation not traffic
Turn anonymous visitors into identified visitors with the
lead tool
Build landing pages with compelling web forms and call to
actions
Boost relevant traffic from SEO with built in keyword
analysis tool
Publish to Social Media and generate valuable traffic
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Marketing Trend 7
Omni-channels
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Omni-channels
Physical and digital channels will be woven together so
that the customer does not have to distinguish between
channels.
Ecommerce winners will be those retailers who deliver a
compelling shopping experience in all channels – and
particularly for products with ‘physical connection’.
Recreate the experience of a physical store on the web
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Marketing Trend 8
Transparency
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Transparency will become the
most important tool of marketing
Consumers are going to continue to exert power and
influence
You can’t hide bad stories – be open
The new word of mouth – read Social Media – is here to
stay
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Marketing Trend 9
SEO and Social Signals
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SEO and Social Signals Will
Become Even More Intertwined
Social signals will become increasingly important for the
organic search ranking
The more people are sharing a piece of content, the
higher quality it’s likely to be and therefor it will get a
higher position.
Social shares serve as a stamp of approval (read trust
signal)
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Marketing Trend 10
Marketing Automation
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Marketing Automation
is the new black
Marketing automation has a focus on moving leads from
the top of the marketing funnel through to becoming sales-
ready leads at the bottom of the funnel.
Prospects are scored, based on their activities, and then
presented drip campaign messaging via email and social
channels, thus nurturing them from first interest through to
sale.
Marketing Automation involves multiple areas of marketing
and is really the marriage of email marketing technology
coupled with a structured sales process.
www.SeoCustomer.com
Top 10 Marketing Trends
that will rock 2015
Personalization Integrated
Email Marketing
All-in-One marketing
system
Rename Marketing to
Business
Show me the money
Lead Generation
focus
Omni-channels Transparency SEO and Social
Signals
Marketing Automation