The Top 10 MailChimp Alternatives

1. GetResponse

1. GetResponseWhat Makes It Special:

• Create up to five split tests (the most of any vendor on this list)• A landing page creator• A specialized tool to

create marketing tracks for webinars• A drag-and-drop editor

Downsides:

• GetResponse’s templates have an outdated look• Some users found that

GetResponse did not easily integrate with other high level software

2. Constant Contact

2. Constant ContactWhat Makes It Special:

• Offers great learning resources for small businesses• 400+ templates are broken

into industry and function• Has an app that allows you to

integrate with Hootsuite• Can send out special emails

that link your customers to Facebook

Downsides:

• There’s no split testing• Campaign features are a

little rough, particularly in the area of auto-responses• One of the more expensive

plans on this list ($20/mo for up to 500 users, which is usually free)

3. Emma

3. EmmaWhat Makes It Special:

• 200+ beautiful templates, and custom designs are professional• Stellar reporting features• Ability to put lightbox forms on

your website (one of the most effective ways of gathering emails)• Email automation and dynamic

content abilities

Downsides:

• The custom templates cost extra

4. AWeber

4. AWeberWhat Makes It Special:

• 700+ templates make it unlikely that you have to customize• Up to 4 split tests at one

time

Downsides:

• Data import is a bit iffy• If you upload a list,

customers may have to reconfirm their subscription

5. iContact

5. iContactWhat Makes It Special:

• Easy-to-use for people who have no idea how to do email marketing• Message coder tool allows

you to customize templates without knowing HTML• Large amount of easy

learning materials

Downsides:

• Interface is fairly clunky and lacks the streamlined, modern feel of most other solutions

6. Mad Mimi

6. Mad MimiWhat Makes It Special:

• Awesome customer service• Emails are 100%

customizable and easy to modify with no HTML knowledge• Great for beginning email

marketers

Downsides:

• Emails are 100% customizable because there are no templates• No ability to split test

7. SendInBlue

7. SendInBlueWhat Makes It Special:

• Pricing is customizable for your business• Easy to upload contact

lists

Downsides:

• Difficult to embed social media sharing buttons

8. SimplyCast

8. SimplyCastWhat Makes It Special:

• Great reporting functionality • Built for someone who is

not very familiar with email marketing, so it’s easy to set up

Downsides:

• Customer service can be iffy, only 30 days of phone support with the free plan• Chat feature can

go for hours unanswered

9. ActiveCampaign

9. ActiveCampaignWhat Makes It Special:

• All-around solid features including split testing and the ability to create special date-based campaigns (like birthday emails)• Easy to upload contacts• Phenomenal drag-and-drop

interface

Downsides:

• List-building tool is rough, does not allow you to split or merge lists easily

10. Freshmail

10. FreshmailWhat Makes It Special:

• Can import contacts from any other service• Can automate email tracks and

use dynamic content• Templates can be exported and

imported• Can create barcodes to send

out• Can A/B test

Downsides:

• Not a great system for first-timers

11. Campayn

11. CampaynWhat Makes It Special:

• Can embed sign-up forms for subscribers on your website• Phenomenal customer

service helps minimize potentially serious issues

Downsides:

• Importing contacts is tricky• To add multiple users to

your plan, you must separately purchase multi-user accounts which can be expensive

12. Mailerlite

12. MailerliteWhat Makes It Special:

• Perfect for first-timers• Extremely lightweight• Has A/B testing, basic

autoresponse capabilities, ability to embed sign-up forms on website• Has an iPad sign-up app

Downsides:

• Probably too lightweight for seasoned email marketers

Originally written by Cara Wood, the full post can be found here