Top 10 Job Search Tactics for

Today’s Marketplace

Amy Jaller Gleklen, W ‘81, WG ‘86, MS, ACC Certified Leadership Coach

Cara Costello, Senior Associate Director, Alumni Services, MBA Career Management

1.) Please manually MUTE your conference call line, so there are no audio distractions for fellow alumni

2.) Write any/all questions you may have in the “chat” function of the webinar. Please send your question to BOTH “presenter” and “host”

3.) If your computer/lap top has video capabilities we ask you BLOCK this function until the final question part of the presentation. Select the video “do not send” option

4.) If you have technical difficulty please call the MBA Career Management front desk at 215-898-4383

THIS SESSION IS BEING RECORDED!

Technical Housekeeping Items

Amy Gleklen, Founder of Next Game Plan• Career and leadership coach• Trainer and speaker• W ‘81, WG ‘86• MS, Counseling, Johns Hopkins University• Leadership Coaching Certification,

Georgetown University• Over 20 years of corporate, small business

and nonprofit. Past employers include Booz, Allen & Hamilton, Merrill Lynch, Biden for President and Compass, a DC-based nonprofit.

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The Top 10 Job Search Tactics will help you:1/7/2015

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•Form and validate your future career hypothesis•Know how and where to do your research•Understand the current hiring market•Build a company hit list and identify warm contacts•Brand yourself through your elevator pitch and resume•Develop your networking and online presence•Create a career transition plan

Job Search Resources

A Lesson from Benjamin Franklin1/7/2015

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Diligence is the mother of good

luck.

Benjamin Franklin

#1 Form and Validate Your Future Career Hypothesis

• Think in and outside the box• Stay open then focus• Develop a list of questions to

prove/disprove your hypothesis

• Leverage self-assessments• Focus on skills and

developmental gaps• Solicit feedback

Wharton MBA Career Management

Resource

• MBACM Career Guide Chapter 2: Self Assessment

• Alumni Advisor By CareerLeader $75 for Wharton alumni

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#2 Gather Marketplace Intelligence

• Big picture trends• Economic forecasts• Industry news/trades• Job trends• Hiring outlook

Wharton MBA Career Management Resources

• MBACM Career Guide Chapter 3: Market Research & Strategy Development

• Industries: Wet Feet• Markets: Factiva, TREFIS,

Bloomberg, Marketwatch, Occupational Outlook Handbook.

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Hiring Outlook: Student & Employer Perspective

• Conservative approach to hiring• No room for over hiring – 1:1 headcount-hire ratio• Filling full-time positions with interns and contract work where

possible• Decrease in on-campus recruiting activity; job board postings • Large, competitive and experienced candidate pool of recent

MBA graduates and alumni available• Median base salaries steady; downward pressure on

discretionary compensation• Delayed start dates; 4 rescinded offers (2 related to visa

issues)• Sanders-Grassley Amendment concerns about international

applicants9

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•Over 350 alumni advising appointments in last 9 months• Majority graduated within last 1-10 years • High number of layoffs in: banking, investment management, hedge funds, private equity, real estate (some auto) • Concentrated in New York City, other US cities and international locations impacted • Some considering global opportunities and contract work•Referral-base hiring

Hiring Outlook: Alumni Perspective

#3 Build your Company Hit List

• Gather information• Read articles• Review websites• Do competitive

analysis

Wharton MBA Career Management Resources

• Wharton Job Board Archive • Industry Trades and Factiva • CareerSearch©

• Hoovers Online

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#4 Identify Warm Contacts

• Leverage your personal and professional network

• Utilize the Wharton network

• Find other creative ways to source warm contacts

• Informational Interviewing: Imagine what you will learn.

Wharton MBA Career Management Resources

• Wharton Connect Alumni Directory

• Wharton LinkedIn Group• CareerPath “company

list”

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#5 Create Your Brand Part I: Craft an Elevator Pitch• Package, communicate and

sell your story• Create a personal branding

plan• Be intentional• Focus on accomplishments• How do others feel?• Perception is reality• Broken record• Don’t forget your

request/offer

Wharton MBA Career Management Resources

• MBACM Career Guide Chapter 4: Networking

• Perfecting Your Pitch Worksheet

• InterviewStream

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#6 Create Your Brand Part II: Revise your Resume

• Not the story of your life• Promotional, not

personal• Changeable document• Tailor to the job• Find ways to get it

circulating• You are the author

Wharton MBA Career Management Resources

• MBACM Career Guide • Chapter 5: Resumes

• Wharton Resume Template and FAQs

• Wharton Alumni Resume Book

• Vault (resume example)

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#7 Create your Brand Part III: Network, Network, Network• Referral based hiring• Numbers game/marathon• Go where the energy

is….yours and theirs• Seek and renew

connections• Look to the past for what

has/hasn’t worked• Contact Exec. Recruiters• Make yourself memorable• Diligent follow up

Wharton MBA Career Management Resources

• Networking 101: The Big Picture (Presentation Materials)

• Wharton Alumni Connect• Regional Alumni Clubs• Wharton Reunions and

Global Events

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#8 Create Your Brand Part IV: Build an Online Presence

• Increase your Linkedin connectionsUse search functions and up to 3rd level of connections

• FacebookKeep up with personal connections. Monitor professional online presence

• TwitterFollow companies, organizations, recruiters

• Online Affinity Groups

Wharton MBA Career Management Resources

• Wharton LinkedIn Group• http://www.linkedin.com/groups?about=

&gid=46725&trk=anet_ug_grppro

• Wharton Facebook Grouphttp://www.facebook.com/WhartonSchool

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#9 Engage Your Board of Directors

• Choose people you trust, respect and admire

• Select members with different strengths

• Fill in the gaps with experts in the field

Wharton MBA Career Management Resources

• MBA Alumni Career Advising

• External Career Coach

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#10 Create a Personal Career Transition Plan1/7/2015

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Your career transition plan should include important job search strategies, time line and action steps for the following elements:

•Validated career hypothesis based on research

•Skills gaps and development plan

•Targeted hit list

•Prioritized networking list based on warm leads and tracking system

•Branding:Elevator pitchTargeted resumeInterview preparationOnline presence

•Board of Directors and external help as needed

The Vast Array of Wharton Alumni Career Management Resources at Your Fingertips!Area of Interest

• Career Hypothesis

• Research

• Hit List

• Warm Leads

Wharton Resource

• MBACM Career Guide Chapter 2: Self Assessment

• Career Assessment ToolBy CareerLeader $75 for Wharton alumni

• MBACM Career Guide Chapter 3: Market Research & Strategy Development

• Industries: Wet Feet• Markets: Factiva, TREFIS, Bloomberg, Marketwatch,

Occupational Outlook Handbook

• Wharton Job Board Archive • Industry Trades and Factiva • CareerSearch©

• Hoovers Online

• Wharton Connect Alumni Directory• Wharton LinkedIn Group• CareerPath “company list”

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The Vast Array of Wharton Alumni Career Management Resources at Your Fingertips!Area of Interest

• Elevator Pitch

• Resume

• Networking

• Online Presence

• Board of Directors

Wharton Resource

• MBACM Career Guide Chapter 4: Networking

• Perfecting Your Pitch Worksheet • InterviewStream

• MBACM Career Guide Chapter 5: Resumes

• Wharton Resume Template and FAQs• Wharton Alumni Resume Book• Vault (resume example)

• Networking 101: The Big Picture (Presentation Materials)

• Wharton Alumni Connect• Regional Alumni Clubs• Wharton Reunions and Global Events

• Wharton LinkedIn Group• Wharton Facebook Group

• MBA Alumni Career Advising• External Career Coach

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Where Do I Learn More?

Resource / Initiative Where to Get More InformationWharton Alumni Affairs http://whartonconnect.com

http://www.wharton.upenn.edu/alumni/contactus.cfm

Wharton Alumni MBA CareerManagement

215.898.4383 / mbacareers@wharton.upenn.eduhttp://mbacareers.wharton.upenn.edu/alumni (Cara Costello)

Wharton Alumni Clubs alumniaffairs@wharton.upenn.eduhttp://www.wharton.upenn.edu/alumni/Clubs.cfm

Wharton Reunions 215.898.8478 / reunion@wharton.upenn.edu http://www.wharton.upenn.edu/alumni/reunion/2009/

Wharton Global Alumni Forums 215.746.2258 / globalalumniforums@wharton.upenn.edu http://www.wharton.upenn.edu/alumni/forums/2009/index.cfm

Wharton Alumni Directory http://www.whartonconnect.com/directory.html

Wharton Speakers Bureau http://www.wharton.upenn.edu/alumni/speaker/

Wharton Admissions Volunteer 215.898.6895 / admissionsconnect@wharton.upenn.edu http://apps.wharton.upenn.edu/admissionsconnect/

Campaign for Wharton 215.898.8479 / external.affairs@wharton.upenn.eduhttp://www.thecampaignforwharton.com/

Computing and Web-Related Issues consultant@wharton.upenn.edu