Top 10 Internet Marketing Trends

Bernard MayPresident

Adam de JongMarketing Manager

AgendaTop 10 Internet Marketing trends 2012Marketing takeawaysYour action plan for the new year

#1. Your Reputation is Crucial

As online becomes more valuable, so does your online reputation90% of people trust online reviews78% search a company online before buying product/service

Nielson report, Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most, 2009.

..And Reviews Play a Huge RoleReview sites have a big impact on sales4/5 customers REVERSE a purchase after reading negative online reviewSearch results now include reviewsYou need to gather, verify and

syndicate positive reviews

Cone Communications, Online Influence Trend Tracker, 2011

#2. Nurture Every Lead

As online becomes more competitive, leads are more valuableEvery lead must be nurtured via email

50% of leads are not ready to buy right away

10x better response rate of lead nurturing than email blast

Hubspot, Introduction to Lead Nurturing, 2011.

#3. 2012 year for SME Mobile

Customers now finding products/service on the goMobile optimized websites are crucial HTML 5 sites means mobile SEO will replace apps

71% of users search after seeing mobile ad

53% purchase due to mobile search

90% of mobile search results in action Google Smartphone User Study April 26, 2011.

How SMEs Use Mobile

Local Share of Mobile Market

BIA Kelsey: Consumers Trust Real Friends and Virtual Strangers the Most, 2011

#4. Local Search Grows in Importance

More important than everGoogle expanding the importance of local search

4 Billion local searches on Google per month

20% of all searches are for local products/services

61% of all local searches result in a purchase

55% of use mobile to buy local products/services

BIA Kelsey: Consumers Trust Real Friends and Virtual Strangers the Most, 2011.

#5. Social Media and SEO Merge

Google+ impacting search engine rankingsGoogle+ for Business crucial for 2012

70 Million users for Google+ since June 2011Social engagement for all major sites (Twitter, Facebook, YouTube) more important to SEO

eMarketer, December, 2010.

Google Search Plus Your World

#6. Video Search Is Gaining Traction

More important as web moves mobile & more interactiveVideos bigger part of Google’s search results

Google Impact of YouTube Homepages On Brand Engagement, U.S., Dec, 2010.

This year internet video will account for over 50% of

consumer InteractionSource Cisco

#7. Rich Snippets Improve Rankings, Reduce Click Through

Rich snippets help rankings, hurt click throughHurts your marketing as page views go down and your sales funnel narrows

#8. Linking Strategies Become More Sophisticated

Link diversity crucial for SEO Simple anchor texting replaced with varied anchor text to look more naturalReciprocal linking with certain partners

#9. Value Based Marketing It is all about sales and leadsKey Performance Indicators that drive ROI

# 10. 2012 is the Year of End-to-End Marketing

SEO alone with not be enough to generate rankingsSites will be viewed for their overall Internet footprint

SEO (content, links, onsite programming)Social MediaBlogsProfilesReviewsVideos

Marketing TakeawaysData-driven approach to marketing successFocus on Key Performance IndicatorsForget the vanity metrics

Your action plan

Go to nationalmobileseo.com and create a free mobile website!

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a FREE demo of Positive Reviews Pro

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