Top 10 Influencer Technology Trends for 2017
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Transcript of Top 10 Influencer Technology Trends for 2017
Top 10 Influencer Technology Trends for 2017
Here’s what the experts predict!
@LH3com https://lighthouse3.com
“The future of influencer marketing technology includes true
democratization for both influencers and advertisers. By incorporating
enough data and with the right influencer network, all advertisers and all
influencers can connect efficiently, regardless of follower count or
budget. “
~ Chico Tirado (@chico_tirado), CRO & Co Founder, Gnack
Trend #1Democratization of Influencer Technology
@LH3com #InfluencerTech https://lighthouse3.com
“There are hundreds of influencer tools that scrape social sites and offer
little value, we refer to that as influencer marketing 1.0. The platforms that
prioritize relationships and quality content over empty analytics to
encourage co-creation and facilitate remarkable programs will win.
That’s 2.0.”
~ Promise Phelon (@ promisephelon), CEO, TapInfluence
Trend #22017 is the Year of Influencer Technology 2.0
@LH3com #InfluencerTech https://lighthouse3.com
“As with all hot markets, in addition to a lot of point solutions and more
competition from startups, you’re also going to see a number of the
larger, more established players in the marketing world make plays in the
influencer marketing ecosystem, whether it’s through M&A, partnerships or
attempting to build out some of the functionality themselves.”
~ Lawson DeVries, General Partner, Grotech Ventures
Trend #3Continued Churn with More Acquisitions
@LH3com #InfluencerTech https://lighthouse3.com
“Many vendors in this market throw around the word "authenticity" with
shockingly low standards. I expect that as would-be-customers grow
more savvy, those standards for quality, authenticity, and engagement
are going to have to rise for brands and vendors that want to be
competitive.”
~ Marshall Kirkpatrick (@marshallk), Co-founder, Little Bird
Trend #4Demand for Greater Authenticity from Customers
@LH3com #InfluencerTech https://lighthouse3.com
“We will see some components become standard (i.e. integration with
social media APIs) and at the same time innovation as each technology
platform looks to differentiate themselves and win over both advertisers
and influencers.”
~ David Carlson (@davidcarlson1), Millennial Marketing Consultant and
Author of “Hustle Away Debt”
Trend #5Standardization of Capabilities + Better Integrations
@LH3com #InfluencerTech https://lighthouse3.com
“Technology will evolve to show large-budget brands (i.e. ones with
$100M+ marketing budgets) that they can spend millions of dollars on
Influencer Marketing across thousands of influencers and there’s ROI on
every penny spent. Technology is geared toward video enablement and
measurement and emerging platforms, like Snap.”
~ John Ale, Vice President, Noro-Moseley Partners
Trend #6Ability for Brands to Measure ROI on every Influencer Spend Dollar
@LH3com #InfluencerTech https://lighthouse3.com
“We’ll see some of these social influencer technology platforms come
together, or at least have open API so things like tracking parameters
and metrics can seamlessly flow between them.”
~ Casey Hall (@CaseyHall_), Social Media Lead, Thomson Reuters
Trend #7Open APIs and Integrated Workflow and Metrics
@LH3com #InfluencerTech https://lighthouse3.com
“We are looking at the largest media ecosystem ever created as more
and more influencers produce content across a number of social
channels. As ad spend shifts and big dollars flow in, future influencer
marketing solutions will employ semi-programmatic display and supply
side platforms to meet an ever growing demand.”
~ Brendan Lattrell (@brendanlattrell), Founder, CEO, Grapevine
Trend #8Shift to Semi-programmatic Solutions
@LH3com #InfluencerTech https://lighthouse3.com
“As influence becomes part of the standard marketing mix, and marketers
are required to justify spend, it is imperative that these technologies focus
on building out robust analytics capabilities to show ROI.”
~ Michael Lopez (@michaelplopez), VP, Social Media, Wells Fargo
Trend #9More Robust Analytics and Reporting on ROI
@LH3com #InfluencerTech https://lighthouse3.com
“We expect increased attention from Social Networking sites, as they start
taking a more active role in this space, starting with Twitter’s acquisition of
Niche last year and Google’s acquisition of Famebit recently. We’ll also
see more regional and hyper-local technology platforms that allow
brands to discover, engage local and regional influencers”
~ Mia Dand (@MiaD), CEO, Lighthouse3.com
Trend #10More Activity from Social Networking Sites, Emergence of Hyper-local
@LH3com #InfluencerTech https://lighthouse3.com
More questions? Send them over to [email protected] and we’ll help you out
with more tips to select and implement the right influencer technology platform for your
business.
We look forward to hearing from you!
Let’s Continue this Conversation…
@LH3com #InfluencerTech https://lighthouse3.com