Top 10 eHealth trends and best practices

Content Management Evolution 2014: Portals, Mobile, Social

Top 10 Healthcare Trends

for improving customer experience

Madrid, 11th of March 2014

Top 10 Healthcare Trends for improving customer experience cesaralonso.com

Index

1. Current environment

2. The eHealth response

3. Healthcare Trends


Current health system unsustainable in mid term

Estrategia de Telefónica en eHealth. Congreso eSanidad

Top 10 Healthcare Trends for improving customer experience

e-patient

e-health

e-doctor e-insurance

New physician-patient relationship 71% of Spanish patients search about their health mainly online. It´s the information key source for 79% (1)

New relationship Internet is their main source of information (87%) (1)

New strategies Patients, physicians

Self-management, prevention and Telemedicine Increasing use relationship channel with insured, patients and physicians, as well as healthcare services.

(1) Google Spain eHealth Survey

New main channels Important in relation with patients and doctors, as well as health provision

e-hospital

Changing model: new eHealth ecosystem

cesaralonso.com


New needs… and new healthcare model

“Physician

centric”

Physician as

gatekeeper

Reactive (“Visit to visit”)

Healthcare

“Patient

centric”

Physician as a

valuable

advisor

Proactive (Continuous tracking)

Freedom and

autonomy

From a model… ...to a new model

eHealth provides a new healthcare model based on patient autonomy and responsibility recovery.


Classical concept of doctor-patient relationship

http://www.dirjournal.com/health-journal/patient-empowerment-how-not-to-fall-victim-to-a-hospital-mistake/


New empowered ePatient


Innovating and being more efficient with the help of ...

eHealth

mHealth

Telemedicine

Connected Health

Health 2.0

Healthcare Social Media


Healthcare Trends

#1 Big

#2 Personal

#3 Social

#4 Mobile

#5 Fun

#6 Open

More healthcare trends


# 1 Big

Data

Silos

Value

Relevant

Context


# 2 Personal

Devices

Local

Consumer centricity

Patient empowerment


# 3 Social

Social Media

Share

Collaborate

Community

Socialnomics


# 4 Mobile

Ubiquitous

Context

Relevance

Geolocation

Moment of truth

Apps - Responsive - Mobile first


# 5 Fun (Gamification)

Engage / loyalty / fans

Goals

Feedback

Points, badges and leaderboards

Fresh, fun and frecuent


# 6 Open

Standards

Collaboration

Integration

Interoperability

Liquid


More Healthcare Trends

#7 Predictive

#8 Secure

#9 Behavioural

#10 24h monitoring

Extra: Consumerization - retailization


Thank you…

Follow the conversation:

cesaralonso.com

@cesaralonsop

Top 10 eHealth trends and best practices

Health & Medicine

Transcript of Top 10 eHealth trends and best practices