TOP 10 DIGITAL MARKETING SKILLS IN HIGH DEMAND THIS YEAR 2017

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IN TODAYS TECHNOLOGICAL WORLD BEING A DIGITAL MARKETER DEMAND BEING CURRENT WITH THE LATEST SKILLS REQUIRED IN THIS FAST CHANGING INDUSTRY. IT’S ALL ABOUT UNDERSTANDING HOW USERS COMING FROM THE SOCIAL AND DIGITAL CHANNELS,HOW THEY OPERATE AND HOW THEY INTERACT WITH EACH OTHER.THIS CREATES A WHOLE NEW ECOSYSTEM.

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DIGITAL MARKETING DEMAND

1.DIGITAL MARKETING IS ONE OF THE MOST INTERSECTING AND PAYING FILED IN THIS NEW MODERN DIGITAL AGE. 2.I’M NOT SAYING THIS BECAUSE I AM A DIGITAL MARKETER 3.I’M SAYING THIS BECAUSE IT’S A FACT AT THIS TIME. 4.AND THE RESULTS? THEY ARE VERY PROMISING AND WILL INCREASE IN THE NEAR FUTURE.

SCOPE OF DIGITAL MARKETING IN 2017

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YOU MUST BE SURPRISE TO KNOW THE SEO IS STILL THE MOST IMPORTANT SKILL

REQUIRED FOR DIGITAL MARKETING.

YOU WILL SAY THAT ITS 2017 AND THERE ARE SO MANY NEW TRENDS COMING UP IS SEO STILL REQUIRED. MANY PEOPLE WILL SAY THAT SEO IS NOT REQUIRED ANYMORE ,BUT NOTHING IS TRUE.

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1. SEARCH ENGINE OPTIMIZATION

NEXT MOST IMPORTANT ONE SKILL FOR DIGITAL MARKETING IS BASIC UNDERSTANDING AND KNOWLEDGE OF HOW WE PAGES ARE MADE USING

HTML AND CSS. I WOULD LIKE TO CLEAR THIS TOPIC IN MORE DETAIL. WE ARE HERE JUST TALKING ABOUT THE BASIC SKILL OF HTML AND CSS ,SO THAT ANY MINOR EDITING CAN BE DONE BY YOU WITHOUT WAITING FOR THE WEB DESIGNER AND MAKING THE PROCESS FAST.

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2. BASIC HTML/CSS EDITTING

THE SINGLE MOST IMPORTANT SKILL OF DIGITAL MARKETING AMONGST ALL IS ANALYTICS. WITH THE CONSUMER DATA EASE OF AVAILABILITY AND VASTNESS ,YOU MUST ABLE TO ANALYSE THAT DATA QUALITATIVELY. ANY SKILL IN THE DIGITAL MARKETING FIELD LEARNED IS INCOMPLETE .YOU MUST NEED ANALYTICAL POWER TO WORD FOR A EFFECTIVE DIGITAL MARKETING CAMPAIGN.

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4. ANALYTICS

PPC MARKETING WILL ALSO BE IN GREAT DEMAND IN 2017 . ANY BUSINESS CAN INCREASE THEIR REACH BY USING PAID ADVERTISING .THIS IS ALSO A FAST WAY TO GENERATE HIGH REVENUE. BIGGEST MISTAKES DONE BY MANY NEW PPC MARKETERS IS THE ALLOCATION OF MONEY ON THE RIGHT PLACE WHICH LEADS TO LOW ROI.

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5. PPC

SOCIAL MEDIA IS THE LATEST AND SINGLE TOOLS WHICH IS MOST POWERFUL TO MASTER IN THIS NEW MEDIA AGE. AS WE CAN SEE THAT SOCIAL MEDIA IS GROWING MUCH FASTER THEN THE INTERNET ITSELF. AND IT WILL BE CONTINUE GROWING IN THE COMING YEARS HOW TO USE THIS PLATFORM FOR GENERATING REVENUE OR ACHIEVING A PARTICULAR .

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6. SOCIAL MEDIA OPTIMIZATION

EMAIL MARKETING IS THE OLDEST AND STILL RELEVANT FORM OF MARKETING . RELEVANT CUSTOMER EMAIL LIST USED IS A RIGHT WAY CAN GENERATE HUGE RETURNS WITH VERY LESS EFFORTS. LEARNING EMAIL MARKETING IS NOT ENOUGH YOU HAVE TO LEARN THE WHOLE PROCESS.

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7. EMAIL MARKETING

MOBILE MARKETING IS A NEW AND SOMETIME IGNORED SKILL WITH RESPECT TO OTHER DIGITAL MARKETING SKILLS. WITH LOTS OF SIMILARITIES BETWEEN DESKTOP AND MOBILE MARKETING, SOME PARTICULAR TASKS REQUIRE SKILLS THAT ARE SPECIFIC FOR MOBILE MARKETING.THIS MAKES MOBILE MARKETING A ESSENTIAL SKILL .

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8. MOBILE MARKETING

COMPANIES NEED MARKETING AUTOMATION SOLUTIONS NOW MORE THAN EVER. USING THE COMBINATION OF TECHNOLOGY AND SOFTWARE TO CREATE A PROCESS FOR SMOOTH WORKING OF DIGITAL MARKETING STRATEGIES IS A PRICELESS SKILL AT THIS TIME.

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9. MARKETING AUTOMATION

USER EXPERIENCE OF THE VISITORS ONCE THEY LAND ON OUR WEBSITE IS THE DECIDING FACTOR OF OUR SUCCESS ONLINE . OUR VISITORS WILL CONVERT INTO CUSTOMERS OR PERFORM THE TASK WE WANT IF THEY ARE ABLE EASILY TO NAVIGATE THROUGH THE WEBSITE CONTENT .WE SHOULD PROVIDE A PLEASING EXPERIENCE TO THE USER.

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10. UX DESIGN

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