Top 10 Content Marketing Tools
13
-
Upload
michael-smith -
Category
Internet
-
view
28 -
download
0
Transcript of Top 10 Content Marketing Tools
Tools are essential for ensuring quality, consistency and enabling scale when it comes to just about any kind of digital marketing.
Content Marketing is no different.
Tools are essential for ensuring quality, consistency and enabling scale when it comes to just about any kind of digital marketing.
Content Marketing is no different.
What it is: Real time content marketing platform.
Percolate sources, curates and schedules content for brands to share on the social web. Also uses insights to suggest new content creation. Through Percolate, a brand can publish content for and engage with audiences on Tumblr, Facebook, Twitter, LinkedIn, WordPress, and Drupal-based .com.
https://percolate.com
What it is: A visual storytelling platform.
LookBookHQ is not unlike Pinterest and Slideshare in that you assemble content (original and curated) including web pages, files, images and video that then become “embeddble” and sharable on social networks. Essentially, LookBookHQ is a way to make your content marketing more visual. Content is displayed in what looks like a Pinterest board. You can annotate images within it and connect them to each other. http://lookbookhq.com/content/
What it is: Like Flipboard or Slideshare on your own domain name.
Uberflip is responsive-design curator feature for content in just about every format from video to social to PDF that can be published as a hub. Conversion functionality is built into the hub, with customized call to actions. This is a great example of a platform that will help a brand create a “best answer” hub for a topic they want to be known for.
http://www.uberflip.com
What it is: A Journalist Marketplace
Connects brands with access to a large pool of newspaper and magazine journalists including management tools for content creation, workflow and payment. Offers a freelancers a place to catch extra work and brands a combination of talent network, content creation tools, workflow tools, publishing, sponsorship and distribution features. https://contently.com
What it is: Influencer and Content Discovery, Engagement
Little Bird is a platform that helps companies find, engage and subscribe to real influencers on any given topic.
http://www.getlittlebird.com
What it is: A real-time content distribution and engagement platform
Shifts conversion from the brand site to the content itself using an upload once, share anywhere approach. Includes a dashboard that offers channel specific analytics that let you know who is reading your content, which channels they came from, what else they have read and any insights they share. Also includes an engagement dashboard for nurturing and direct interaction.
http://dynamicsignal.com
https://www.addvocate.com
What it is: Facilitates Employee Sharing of Content
Standardizes, prioritizes content and messaging and offers employee level analytics. Identifies who is representing the brand on the social web, supports content suggestions to employees for sharing and analytics for performance optimization.
Helps alleviate employee concerns about what to share, what to say and whether what they’re doing has impact.
http://influitive.com
What it is: Platform for Recruiting, Mobilizing, And Recognizing Brand Advocates
Platform for building an advocate community though ramification: customers complete challenges to earn points and recognition. Integrates with CRM, social networks and marketing automation platforms.
https://www.optimizely.com
What it is: A/B and Multivariate Testing Tool
Very easy to use testing tool. Test anything from button colors to order of assets, offer copy and many other variables. Track engagement, clicks, conversions, sign ups, or anything else. No coding abilities needed but if you have them, it can be customized even further.
What it is: Competitive Intelligence Platform For a Competitors Ads and Content
TrackMaven shows how each piece of content is performing across paid, owned, earned media in real time. Create alerts, easy competitor tracking set up, provides one feed for every one of your competitor’s content marketing channels.
http://www.trackmaven.com
FF-107, Abhishree Adroit,Nr. Swaminarayan Mandir,
Mansi Circle, Vastrapur,Ahmedabad - 380015
Gujarat, India.
+91 79 40307527 [email protected] www.technoinfonet.com
