Top 10 Content Marketing Tips in the Universe
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Transcript of Top 10 Content Marketing Tips in the Universe
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Presented by
The Happy Guy Marketing
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WHY CONTENT MARKETING
• Achieve vast social media exposure
• Attract new customer leads
• Create a stellar reputation
• Climb the search engine rankings
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STAY ON TOPIC
• Achieve vast social media exposure
• Attract new customer leads
• Create a stellar reputation
• Climb the search engine rankings
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BROAD APPEAL
• Think beyond your customers.
• What would interest the broader public?
• What will people like to share with others?
• What might non-customers share with your target market?
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BE ORIGINAL
• Is your idea original?
• Is your angle orginal?
• Will your content make people think, feel, react?
• “Unique” content is not enough.
• Copyscape does not check originality.
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CREATE VISUALS
• Crisp quality image.
• Image stands on its own.
• Image has words.
• Image summarizes the idea.
• Highly-sharable image – motivational, humorous, intriguing.
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GO MULTIMEDIA
• Use video content.
• Use slide shows.
• Use audio.
• Use downloads.
• Use Infographics and graphs.
• Always include some actual text.
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OPTIMIZE THE TITLE
• Make it catchy. Aim to arouse interest.
• Add keywords, if possible.
• Don’t try to be clever.
• Focus on clarity and arousing interest.
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HOW LONG?
• Not one word longer than necessary – no fluff!
• Not one word shorter than necessary. Be comprehensive.
• Make sure to answer all the questions.
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CARRY A MEGAPHONE
• Share it with everybody you know.
• Build huge social media networks.
• Lots of niche-specific people
• Lots of connectors with reach
• Hire someone that already has huge social media reach.
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CONTENT MARKETING HELP
• We can help create appealing, sharable content.
• We have the network and the reach to give you exposure.
• Contact us at [email protected]
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