What are the BENEFITS (Bennys) of Display Ads?

Benny the Bulldog is going to tell us about

10 of them!

Todd D. McPartliniMarketing LeaderCo-Founder & CEO

We Wrote the book on ONLINE MARKETING

So…… What are display ADS?

Your AD Here!

Virtual billboards

Benny #1 – Complete Your Branding Circle

Your Brand on the radio

Your Brand on TV

Your Brand in print

Is Your Brand online?

Like Nan’s!

Benny #2 – NO long term contracts!

Great for…….Limited time offers & promotions

Events: Concerts, Cook-offs, Sporting, Charity Drives, Special Expos, Seasonal Activities, etc…..

Political campaigns

Or….. Anything else you can think of!

Retargeting/Remarketing-Passive

Great for…..

• Reminding your audience• Virtual billboard• Top Of Mind• Branding!

Benny #3 – Retargeting / Remarketing

Benny #4 – Be a BIG FISH!

Look like a BIG FISH in your local market!

This space is now open to You & Your Brand!

Benny #5 – Geo-Targeting

Only want to do business in BCS? How about certain zip codes? We can do that!

77845

77803Ex: A&M vs. Alabama game. BCS Hotel wants their ads shown to out-of-towners. They can target their Ads to be shown to people in Tuscaloosa. Cool!

Benny #6 – Interest Targeting

Who IS YOUR TARGET market?

What do they look like?

Where do they hang out?

What problems do they have?

What benefits do I offer?

What solution can I provide?

How do I get in front of themso that they will think of me when they decide to buy?

How visible is my brand?

Interest examples

DEMO: 18-34 year oldINTERESTS: Social media users, sports & colleges sports fans, INTENT: Legal service seekers

DEMO: 25+, business professionals, home owners, well educatedINTERESTS: Health & fitness enthusiasts, home & garden shoppers, weight lossINTENT: Health & medicine seekers

DEMO: 45+, business professionals, high income home owners, married, well educatedINTERESTS: News readers, readersINTENT: Financial service seekers, insurance seekers, tax advisor seekers

FINANCIAL ADVISORORGANIC FOODS CRIMINAL DEFENSE LAWYER

Benny #7 - Site Targeting

Benny #8 – Complete transparency reporting & self reporting

• Create reports anytime

• See where your images are running

• Click thru rate

Benny #9 – A/B Split Testing

Marketing is an ongoing study of what works.

Display Ads unlike billboards offers an opportunity to study and easilychange and tweek YOUR message.

A Bvs

Message Message

Benny #10 – PRICE!!!!!

LESS than a PENNY per impression!

Packages starting @$500/mo

1 - Complete your branding circle2 - NO long term contracts3 - Remarketing / retargeting4 - Be a BIG FISH!5 - Geo - targeting6 - Interest targeting7 - Site targeting8 - Complete transparency reporting/ self reporting9 - A/B split testing10 - PRICE!!!!

Benny’s Recap