TOOLS OF REAL ESTATE TITANS

Learn the tools, books, and strategies used by top real estate professionals from across the country

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About the Study

Marketing

Tools of the Trade

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ABOUT

We asked hundreds of real estate professionals about their habits, marketing strategies, and tools they use to be successful both professionally and personally.

This content is a summary of those responses.

We hope you enjoy reading this as much as we enjoyed putting it together!

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MARKETING

TOOLS OF REAL ESTATE TITANS

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M A R K E T I N G T O O L S

TOOLS OF REAL ESTATE TITANS

There’s no question that professional photography continues to be the #1 marketing tool used by top real estate agents. 86% of respondents said they currently use pro images in their marketing stack.

Not only is professional photography cost-effective, but it is also the most critical element for all other marketing material and is proven to result in more showings, more offers, and higher sell prices.

Although Virtual Reality and 3D tours are still popular buzzwords in the industry, the fact is that many professionals are not using this technology.

The high cost, required time on site, and lack of strong ROI make 3D walkthroughs a niche feature that is best reserved for luxury listings.

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M A R K E T I N G T O O L S

TOOLS OF REAL ESTATE TITANS

There are not many tools that the majority of marketing professionals are looking to add. However virtual staging is starting to become a very hot tool used by agents looking to make their listing stand out.

Search ads and 3D Walkthroughs round out the top 3, however, unless the price and time commitment decrease for these tools, adoption rates will continue to be low based on the feedback we received.

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M A R K E T I N G T O O L S

TOOLS OF REAL ESTATE TITANS

61% of respondents said that increasing referrals was the #1 marketing tool they wanted to know more about.

With referrals still being the most crucial lead generation tool for agents, it is critical you are not putting your efforts on autopilot; a quarterly postcard doesn’t cut it: sorry folks!

To increase referrals, you need to provide value to your previous clients and be proactive with showing them that you appreciate their business. Host events, send handwritten notes or provide a tool like Homebot to offer them ongoing content that is important to them.

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M A R K E T I N G T O O L S

TOOLS OF REAL ESTATE TITANS

Which items do you include in your listing presentation?1. Competitive Market Analysis2. Testimonials3. Detailed Marketing Plan4. Professional Photography Samples5. Bio / Team History

Your listing presentation can make or break your chance of winning the listing. Make sure you’re adding this content to your presentations and presenting with your best foot forward.

Showcasing your professional photography throughout the presentation should be your #1 priority as humans are visual thinkers and it will reinforce the fact that you are a professional and want to ensure their home is marketed with the highest quality tools.

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TOOLS OF THE TRADE

TOOLS OF REAL ESTATE TITANS

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T O O L S O F T H E T R A D E

TOOLS OF REAL ESTATE TITANS

As a real estate professional, which tools could you absolutely not live without?1. CRM Tool 2. Google Calendar3. Facebook4. Gmail / Email 5. Phone

It shouldn’t come as a surprise that the modern agent is plugged into technology to help them drive their business.

Gone are the days of the Rolodex, Post-It notes, and paper calendars.

Today’s agent utilizes productivity tools to ensure they are providing ongoing communication to their clients/prospects, staying organized, and staying on top of their brand.

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T O O L S O F T H E T R A D E

TOOLS OF REAL ESTATE TITANS

Which items do you always keep in your car?1. Business Cards2. Pens3. Flashlight4. Hammer / Tape Measure5. Shoe Covers6. Lock Boxes7. Water8. Toilet Paper

Over 75% of your peers mentioned toilet paper as an essential tool to keep in the car – take note!

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T O O L S O F T H E T R A D E

TOOLS OF REAL ESTATE TITANS

What is the best purchase you made under $100?1. Amazon Alexa / Echo2. Electronic / Laser tape measure3. Phone mount for car4. Wireless headset5. Comfortable shoes

An Alexa is not only an excellent tool for you to stay productive and on top of your life, but it’s also perfect as a home warming gift!

Electronic tape measures are game-changers! Agents are measuring for floor plans in half the time thanks to these babies!

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T O O L S O F T H E T R A D E

TOOLS OF REAL ESTATE TITANS

Which book do you recommend/gift the most often?1. The One Thing2. The Go Giver3. Rich Dad, Poor Dad4. Millionaire Real Estate Agent5. Ninja Selling

Breaking news: real estate professionals like to read about real estate!

These titles were the unanimous picks as must-reads. If you haven’t checked them out, do so ASAP!

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THANK YOU FOR READING!

A b o u t V i r t u a n c e

Virtuance is setting the new standard in real estate photography. Using our proprietary HDReal® imaging system, we produce vivid and beautiful images that are specifically designed to sell real estate and are proven to result in more listings, more showings and faster sales.