Tools for Pulling Rank

New York | March 19–23

Tools for Pulling Rank Nearly Every Tool You’ll Ever Need – EVER

Michael King SEO Manager @ipullrank [email protected]

Speaker Logo Here

New York | March 19–23, 2012 | #sesny

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Disclaimers

I am a programmer

I am an SEOmoz Associate


I Agree with Matt Cutts (for the 2nd time ever)


You Should Build Your Own Tools

JavaScript – Codeacademy.com

Python – Udacity.com

It is now easier than ever to learn how to code for free. Take advantage of these classes and build your own nuanced tools


So You Want To Know What I Use?

I’m going to tell you everything I use besides the obvious SEOmoz & MajesticSEO stuff that you already know about


Screaming Frog

Your logo here @ipullrank

Get it: http://www.screamingfrog.co.uk/seo-spider/ 8 Alternative Ways to Use Screaming Frog for SEO http://www.distilled.net/blog/seo/8-alternative-ways-to-use-screaming-frog-for-seo/ (@craigbradford)

http://www.screamingfrog.co.uk/seo-spider/



http://www.distilled.net/blog/seo/8-alternative-ways-to-use-screaming-frog-for-seo/


















Scraper for Chrome


With a right-click I can scrape anything from a page and export it to a Google Doc. Get it: https://chrome.google.com/webstore/detail/mbigbapnjcgaffohmbkdlecaccepngjd

https://chrome.google.com/webstore/detail/mbigbapnjcgaffohmbkdlecaccepngjd


HTTPFox


I use this for checking response codes of HTTP requests. Specifically for 301s, 302s, 404s. Get it: https://addons.mozilla.org/en-US/firefox/addon/httpfox/

https://addons.mozilla.org/en-US/firefox/addon/httpfox/




Page Speed Plugin


Get actionable insights about issues with page speed. Get it: http://code.google.com/speed/page-speed/download.html

http://code.google.com/speed/page-speed/download.html




Keyword Eye


Keyword Eye visualizes keyword research and quickly indentifies keywords from just inputting a domain name. Get it: http://www.keywordeye.co.uk

http://www.keywordeye.co.uk/


Soovle


Keyword Research using Suggest on Google, Bing, haoo, Wikiedia, Amazon, Youtube and Answers.com Use it: http://www.soovle.com

http://www.soovle.com/


Ubersuggest


Keyword Research using Google Suggest with country and platform options. Use it: http://ubersuggest.org

http://ubersuggest.org/


ScrapeBox


A white hat keyword research application for Scrapebox with Google/Bing/Yahoo! Suggest has recently come to light. Read about it: http://ipullrank.com/how-to-uncover-100s-of-new-longtail-keywords-in-minutes/

http://ipullrank.com/how-to-uncover-100s-of-new-longtail-keywords-in-minutes/




















@SEOGadget Adwords API Excel Plugin


Use this and you’ll never have to visit the Adwords Keyword Tool again. Get it: https://seogadget.co.uk/google-adwords-plugin-excel/

https://seogadget.co.uk/google-adwords-plugin-excel/








GoFish


I made a tool that uses Twitter for real-time keyword research to help get content ideas that people want now. Get it: http://ipullrank.com/tools/gofish/

http://ipullrank.com/tools/gofish/


@SEOGadget Google Docs Tool


Similar to GoFish this Google Docs tool scrapes various blogs and discussions to get hot ideas Use it: https://seogadget.co.uk/using-google-docs-to-generate-hot-content-strategies/ (@dbseo)

https://seogadget.co.uk/using-google-docs-to-generate-hot-content-strategies/
















SEOTools by Niels Bosma


Scrape pages, get link and social metrics as well as analytics right in Excel using this plugin. Get it: http://nielsbosma.se/projects/seotools/download/

http://nielsbosma.se/projects/seotools/download/


ImportXML for Google Docs


Scrape pages, use APIs, get analytics right in Google Docs ImportXML Cookbook: http://www.seerinteractive.com/blog/importxml-cookbook (@djchrisle) The ImportXML Guide to Google Docs: http://www.distilled.net/blog/distilled/guide-to-google-docs-importxml/ (@davidsottimano)

http://www.seerinteractive.com/blog/importxml-cookbook



http://www.distilled.net/blog/distilled/guide-to-google-docs-importxml/










Link Research Tools


LRT is fiercely underrated and has a variety of tools that tell you exactly what types of links you need to beat your competition. Get it: http://www.linkresearchtools.com

http://www.linkresearchtools.com/


Link Detective


This tool crawls all your links and classifies them by type: sidebar, comment, directory, list, blogroll, sidebar, etc. Get it: http://www.linkdetective.com

http://www.linkdetective.com/


Searchmetrics Essentials


The quickest way to understand what your competitors are doing as they track performing keywords, traffic, and social for many sites Get it: http://suite.searchmetrics.com/en/essentials

http://suite.searchmetrics.com/en/essentials


Keyword-Level Demographics


I probably should have patented this. Read the Post: http://www.seomoz.org/blog/keyword-level-demographics Get the Code: http://www.github.com/ipullrank/keyword-level-demographics

FB:Admin Search Referrers

Keyword-Level Demographics

http://www.seomoz.org/blog/keyword-level-demographics





http://www.github.com/ipullrank/keyword-level-demographics






Track Social Networks Users Are Logged Into


@TomAnthonySEO wrote some code for this. Get Code: http://www.seomoz.org/blog/visitor-social-network-login-status-google-analytics Wordpress Plugin: http://www.springest.co.uk/social-analytics/

http://www.seomoz.org/blog/visitor-social-network-login-status-google-analytics













http://www.springest.co.uk/social-analytics/




Google Analytics Debugger


Custom variables take a long time to populate. Use this to make sure you’ve implemented the code properly. Get It: https://chrome.google.com/webstore/detail/jnkmfdileelhofjcijamephohjechhna

https://chrome.google.com/webstore/detail/jnkmfdileelhofjcijamephohjechhna


Facebook Ad Creator


The Facebook Ad Creator is the audience version of the Adwords Keyword Tool Use it: www.facebook.com/ads/create/

http://www.facebook.com/ads/create/







Male 64%

Female 36%

U.S 88%

Non-U.S 12%

Age distribution Male

Female

Country Gender

Facebook Insights

If the site is already on the open graph, you can get data on the audience from FB Insights Use it: www.facebook.com/insights

http://www.facebook.com/insights




Doubleclick Ad Planner


The DoubleClick Adplanner will give you demographic insights per domain. Enter competitors if you’re not there Use it: www.google.com/adplanner/

http://www.google.com/adplanner/




The SEER Method


Pull your Twitter followers using SimplyMeasured then pull your Link Profile. Contact users that follow but don’t link. Use it: http://www.seerinteractive.com/blog/using-twitter-and-backlinks-to-build-links/2011/07/28/ (@ethanlyon)

http://www.seerinteractive.com/blog/using-twitter-and-backlinks-to-build-links/2011/07/28/














¡@gfiorelli1 sabe!


World Government Data


Data from Governments all around the world. Use it: http://www.guardian.co.uk/world-government-data

http://www.guardian.co.uk/world-government-data






Google Public Data


All types of data on all types of things from Google itself. Use it: http://www.google.com/publicdata/directory

http://www.google.com/publicdata/directory


Infogr.am


Create beautiful charts without being a graphic designer. Use it: http://infogr.am/

http://infogr.am/


Dipity


Create interactive timelines from your data and images. Use it: http://www.dipity.com/

http://www.dipity.com/


Storybird


Create interactive books out of your data. Use it: http://www.storybird.com

http://www.storybird.com/


@neyne: looked at them all http://www.rankabove.com/news/seo-research/backlink-data-provider-all/


Ahrefs


http://www.ahrefs.com


Blekko (/seo)


http://www.blekko.com - use the /seo tag.

http://www.blekko.com/


LinkDiagnosis


http://www.linkdiagnosis.com – watch this space. I’m working with these guys to add new features soon.

http://www.linkdiagnosis.com/


@tomcritchlow: Give August 2011 its post back http://www.seomoz.org/blog/some-nifty-seo-bookmarklets-to-make-you-more-efficient


Open Graph Helper


I wrote this tool to help you check if your Open Graph Data is of optimal length. Get it: http://ipullrank.com/open-graph-helper/

http://ipullrank.com/open-graph-helper/






Wirify


Turn any site into a wireframe so you can easily show your UX team where they went wrong. Get it: http://www.wirify.com

http://www.wirify.com/


STAT


I have literally seen no better rankings platform. I use the Codex to check for fluctuations when Google makes announcements: http://codex.getstat.com Get it: http://www.getstat.com

http://codex.getstat.com/

http://www.getstat.com/


Followerwonk


Identify link prospects on twitter by searching the keywords in their user profiles. Use it: http://www.followerwonk.com

http://www.followerwonk.com/


KnowEm


Most people use the same user name for all social media. Use KnowEm to do research on your link prospects. Use it: http://www.knowem.com

http://www.knowem.com/


MentionMapp


Find link prospects you would not have found through keyword searches based on who talks to your influencers Use it: http://mentionmapp.com

http://mentionmapp.com/


Ontolo


Use Ontolo for automated link prospecting and to organize and track link campaigns. Use it: http://www.ontolo.com

http://www.ontolo.com/


Ifttt


Use ifttt to setup automatic tweets whenever an influencer in your space blogs or tweets Use it: http://www.ifttt.com

http://www.ifttt.com/



See all of user’s social profiles right from Gmail as you write to them. Get it: https://chrome.google.com/webstore/detail/hihakjfhbmlmjdnnhegiciffjplmdhin

Rapportive

https://chrome.google.com/webstore/detail/hihakjfhbmlmjdnnhegiciffjplmdhin


Boomerang


Schedule emails and automatic follow ups with this plugin for Gmail Get it: https://chrome.google.com/webstore/detail/mdanidgdpmkimeiiojknlnekblgmpdll

https://chrome.google.com/webstore/detail/mdanidgdpmkimeiiojknlnekblgmpdll


Buzzstream


Track link, prospects, social progress all in one place. Use it: http://www.buzzstream.com

http://www.buzzstream.com/


Zemanta


Zemanta is a content network that integrates with a free Wordpress / Movable Type plugin that suggests related articles and images to bloggers as they write. Use it: http://www.zemanta.com

http://www.zemanta.com/


ManageWP


Backup, update, install plugsin and themes for multiple Wordpress blogs all from one place. Get it: http://www.managewp.com

http://www.managewp.com/


My Brain


No matter how you many tools you have, no one can teach you imagination. Learn your tools but understand how to make them work for you.


Michael King SEO Manager

@iPullRank

[email protected]

www.ipullrank.com

Tools for Pulling Rank

Technology

Transcript of Tools for Pulling Rank