Innovation on a Shoestring: Free and Cheap Tools for LTC2016
Tools for innovation
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Transcript of Tools for innovation
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SECRET INGREDIENTS TO INNOVATIONHeather Hernandez
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Agenda Inspiration for Innovation Empathy Curiosity Passion Process
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Deep Knowledge
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Leverage Social Media Join Facebook groups Follow inspiration on Twitter Engage, ask questions
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Innovation Process
Synthesize
GenerateRefine
Discover
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Discover - Explore
Discover Synthesize Generate Refine
Current State Market Research Opportunities Shadow
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Empathy
Say Think
FeelDo
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4Cs
Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers, Dave Gray
Components Characteristics
CharactersChallenges
Parts of the topic
Obstacles
Features
People & Roles
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Synthesize - Understand
Discover Synthesize Generate Refine
Organize Findings Identify and Prioritize Focus
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Generate - Create
Discover Synthesize Generate Refine
Generate Solutions (products/services) Explore Opportunities
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Refine – Test
Discover Synthesize Generate Refine
Iterate Over Ideas Evolve Solutions Focus on a Few
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Disrupt: Think the Unthinkable to Spark Transformation in Your Business
Luke Williams
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Disruption Hypothesis
“If I charge the batter, the phone will work.”
Disruptive Hypothesis “What if the cell phone didn’t need a
battery at all.”
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Define Where You Want to Disrupt Industry
Travel and Leisure Industry Segment
Hotel Segment Category
Luxury Hotel Category
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How can we disrupt the competitive landscape of the <<Travel and Leisure Industry>> by delivering an unexpected solution?
Question:
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Clichés Products Clichés
Features and benefits – “Always convenient.” Interactions Clichés
Buying and consuming products and services – “Rental cars: face to face interaction.”
Pricing Clichés Companies price their products and services –
“discounts offered?”
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Why do the clichés exist?Question:
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Disrupt Hypothesis Invert
Every action choose opposite action – change directions
Deny Dump key aspects of cliché - Zipcar
Scale Scarce made abundant, expensive made free.
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Biggest Barriers to Innovation
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Overwhelmed, Directionless There’s an opportunity to provide
[who?] with [what advantage?] that [fills what gap?]
There’s an opportunity to provide [DRIVERS] with [PRODUCTIVE] that [safe and optimized for driving].
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Isolated Thinking Blend ideas together Pick 3 Ideas – challenge assumptions,
experiement, gather feedback Blend the Benefits
Benefit three customers: Partners Buyers Users
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Stuck at the Water Cooler Talking about ideas keeps them general
and abstract Showing ideas makes them specific
Idea Name Description of who its for and why they’ll
care Visual
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Questions? Heather Hernandez twitter.com/geekettebits