Tool #12: Customer Service that Makes Them Say, “Wow!” Employee Success Toolkit Copyright...
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Transcript of Tool #12: Customer Service that Makes Them Say, “Wow!” Employee Success Toolkit Copyright...
Tool #12:
Customer Service that Makes Them Say, “Wow!”
Employee Success Toolkit
Copyright Harriet Meyerson 2008 • www.ConfidenceCenter.com
Customer Service that Makes Them Say, “Wow!”
© Harriet Meyerson, 2008 • www.ConfidenceCenter.com
“Wow!” Your Customers and Keep Them Coming Back
Employees have to have the right attitude.
Management must foster a service environment.
Supervisors should create rewards for taking care of the customer.
Employees should improve their own customer service skills.
Customer Service that Makes Them Say, “Wow!”
© Harriet Meyerson, 2008 • www.ConfidenceCenter.com
“Every supervisor should teach employees the importance of keeping customers, how to manage contact with a customer and, in addition, they should create a reward system that rewards employees for taking care of the customer.”
Michael LeBoeuf, author of How to Win Customers and Keep Them for Life
Customer Service that Makes Them Say, “Wow!”
© Harriet Meyerson, 2008 • www.ConfidenceCenter.com
Be a Believer
Believe that the customer will be better off using your company’s product or service.
Learn about the benefits of your company’s product or service.
Keep customer’s testimonial letters in front of you to constantly reinforce your belief.
Customer Service that Makes Them Say, “Wow!”
© Harriet Meyerson, 2008 • www.ConfidenceCenter.com
Be Service Oriented
Without customers, you would not have a paycheck.
Visualize your customer adding to your salary every time you interact with them.
Thank them by giving them outstanding service.
Customer Service that Makes Them Say, “Wow!”
© Harriet Meyerson, 2008 • www.ConfidenceCenter.com
You Represent the Company
“You may think you work for your company, but whenever you come in
contact with a customer, to that customer,
you are the company.
“Your customers are going to come away either feeling better or worse
about the company because of how you handle them, and that is going to determine the very success of the
company.”Michael LeBoeuf, author of
How to Win Customers and Keep Them for Life
Customer Service that Makes Them Say, “Wow!”
© Harriet Meyerson, 2008 • www.ConfidenceCenter.com
True Storyfrom Harriet Meyerson
Her husband’s cleaners damaged his shirt.
The clerk said, “The shirt was that way when you brought it in.”
Her husband didn’t complain or give the cleaners a second chance - he just changed cleaners.
Customer Service that Makes Them Say, “Wow!”
© Harriet Meyerson, 2008 • www.ConfidenceCenter.com
Be Friendly
Customers stay loyal to people they like and trust.
Take time to listen to your customers.
Make notes of your customers’ interests. “How is your son’s baseball
team doing this year?” “Tell me about your vacation
to Alaska.”
Customer Service that Makes Them Say, “Wow!”
© Harriet Meyerson, 2008 • www.ConfidenceCenter.com
Help Your Customers Make Wise Decisions
Decisions are stressful for most people because they don’t want to make a mistake.
Be a source of information.
Help them choose the product or service that is right for them.
Customer Service that Makes Them Say, “Wow!”
© Harriet Meyerson, 2008 • www.ConfidenceCenter.com
Perception is Important
The customer is the scoreboard keeper. If only you think you’ve
given good customer service, that doesn’t matter.
What the customer thinks is what matters.
Customers vote with their dollars.
Ask your customers, “How can I best serve you?”
Customer Service that Makes Them Say, “Wow!”
© Harriet Meyerson, 2008 • www.ConfidenceCenter.com
Exceed Expectations
Customers have certain expectations. When they are pleasantly surprised when
you give them more, they perceive that as good customer service. A woman who purchased a home was excited
because her realtor sent her flowers.
Customer Service that Makes Them Say, “Wow!”
© Harriet Meyerson, 2008 • www.ConfidenceCenter.com
The Lagniappe Principle(pronounced lan-yap)
People who live in southern Louisiana know about Lagniappe.
It means “something extra”.
Lagniappe originated with Creole shopkeepers. With a bag of groceries,
shopkeepers would throw in a pound of bacon.
It’s a way of telling customers, “I’m giving you your money’s worth and a whole lot more.”
Customer Service that Makes Them Say, “Wow!”
© Harriet Meyerson, 2008 • www.ConfidenceCenter.com
A Story about “Wow!” Customer Servicefrom Harriet Meyerson
Years ago, Harriet went to Louisiana with a group of friends.
As her group of twelve was seated, the owner came with a bouquet of roses for her friend who had booked the dinner reservation.
He then ordered complimentary wine for everyone.
Customer Service that Makes Them Say, “Wow!”
© Harriet Meyerson, 2008 • www.ConfidenceCenter.com
Ask for Feedback
Be proactive in asking about customer satisfaction.
After the sale, ask your customer... “Were you happy with your
purchase?”
Many people don’t like to complain. Make it easy for them to tell you how they feel.
In doing this, you will earn their trust.
Customer Service that Makes Them Say, “Wow!”
© Harriet Meyerson, 2008 • www.ConfidenceCenter.com
Respond to Complaints
“One of the greatest opportunities to improve service perception is how you handle a complaint.
There’s an old saying, ‘A customer who complains is my best friend.’
They tell you their problem and they are giving you a second chance. The other dissatisfied customers
just walk away and do not come back.”
Michael LeBoeuf, author of How to Win Customers and Keep Them for Life
Customer Service that Makes Them Say, “Wow!”
© Harriet Meyerson, 2008 • www.ConfidenceCenter.com
Don’t Be Defensive
Customers can act annoyed, critical or even enraged. Your reaction may be to react defensively. STOP! Don’t take the customer’s behavior
personally.
To calm the customer, listen with empathy. “Tell me what went wrong so that I can make
this right for you.”
Ask the customer to propose a solution. Handle the complaint as fast as possible.
Customer Service that Makes Them Say, “Wow!”
© Harriet Meyerson, 2008 • www.ConfidenceCenter.com
Develop your own Reward System
Keep a detailed journal of your customer service work.
Give yourself a point for each time you… do something extra for an
existing customer. follow up with a customer. handle a difficult customer
service problem. Reward yourself for your
points.
Customer Service that Makes Them Say, “Wow!”
© Harriet Meyerson, 2008 • www.ConfidenceCenter.com
Other Benefits for Keeping a Journal
It will help you keep track of how well you are serving each customer.
You will have your journal to speak for your outstanding work.
Customer Service that Makes Them Say, “Wow!”
© Harriet Meyerson, 2008 • www.ConfidenceCenter.com
Customer retention is the best business strategy of all, and the way you increase customer retention is to give the customer service that
makes them say…
“Wow!”
Customer Service that Makes Them Say, “Wow!”
© Harriet Meyerson, 2008 • www.ConfidenceCenter.com
Customer Service that Makes Them Say, “Wow!”
Quiz & Discussion Questions
Customer Service that Makes Them Say, “Wow!”
© Harriet Meyerson, 2008 • www.ConfidenceCenter.com
Question 1
How can you be service oriented?
Customer Service that Makes Them Say, “Wow!”
© Harriet Meyerson, 2008 • www.ConfidenceCenter.com
Question 2
Why is it important to be friendly to customers?
Customer Service that Makes Them Say, “Wow!”
© Harriet Meyerson, 2008 • www.ConfidenceCenter.com
Question 3
What is the single greatest key to improving customer service?
Customer Service that Makes Them Say, “Wow!”
© Harriet Meyerson, 2008 • www.ConfidenceCenter.com
Question 4
Why should you ask for customer feedback about your customer service?
Customer Service that Makes Them Say, “Wow!”
© Harriet Meyerson, 2008 • www.ConfidenceCenter.com
Question 5
Name 3 benefits of keeping a customer service journal.
Customer Service that Makes Them Say, “Wow!”
© Harriet Meyerson, 2008 • www.ConfidenceCenter.com
Set Your Goals
What are your three main goals to improve your customer service?