Tone Artistry PresentsSlippery & Wet

Hosted By Saddlers

Tone Artistry Presents Slippery & Wet The work to be accomplished is to host the launch night of Tone

Artistry’s DJ’s which be hosted by Saddlers

The purpose for the launch is to introduce Tone Artistry and it’s affiliated DJ’s as well as to promote Saddlers in it’s own right.

The intent of the launch evening is to gain a regular night with Saddlers as well as other clubs nationally.

Marc, Julie & Brigitte (Stake Holders)

Objectives Identify overall project objectives:

Technical objectives is to have full exposure with Derby and surrounding areas.

We would also like to have a regular night with Saddlers and other clubs nationally.

To ensure that the club is filled to capacity. That all attendees have a memorable night. The music is key as well as ensuring that the line up of DJ’s meets the

criteria of time zones within the night. The timelines will be set out for the launch as well as monthly timeline for

re-promotion and marketing Cost objectives will be maintained by Tone Artistry and affiliated personnel

Deliverables Ensure that the marketing and promoting is done efficiently and

effectively

That the DJ’s are prepared and ready for the night with a contingency plan in place in the event one of our DJ’s are ill

Ensure that the club is filled to capacity

Ensure that a regular night is presented providing the launch night is a success

Include client requirements (To be discussed with Marc)

Success Factors Identify elements that are key to the success of the project, such as:

Saddlers gets filled to capacity The bar has maximum sales Saddlers becomes knows as the best nightclub venue in Derby Promoting and marketing is promoted effectively and within the right

entertainment channels Tone Artistry gets recognized as the leading promoter for Saddlers Met project objectives Completed within budget Delivered on time

Project Team Roles and ResponsibilitiesProject

managerBrigitte

Marketing Team

Cost Analysis Team

Project manager

Julie

Implementation1. Make announcement of

Launch night2. Create Event Page3. Integrate Event Page and

Launch into Social Media Pages

4. Print out Flyers & Posters5. Hand out flyers & posters at

determined intervals

1. Dj’s to prepare music for launch night

2. Order Sound Equipment & Lighting

3. Create Launch Night Plan4. Do Sound Check with Dj’s5. Weekly Tone Artistry

Meetings to strategise marketing/promotion implementation and statistics

6. Ensure that Videography and Photography are prepared for the launch night.

Project Schedule and Milestones

Milestone 1•Launch Event 19/11/14•Create Event Page 19/11/14•Order Artwork for Event 19/11/14•Printing of flyers 28/11/14•Preparation of Flyer handout and poster stick up 30/11/14

Milestone 2•Social Media Pages (Facebook, Twitter, Instagram, and other sites

• Weekly Tone Artistry Meetings•Weekly Statistic Checks for invitation acceptances

•Prepare launch night plan

Milestone 3•Dj’s to prepare music for launch night 3/01/15

•Order Sound Equipment and Lighting 30/11/14

•Sound Check 17/01/15•Photographers•Videographers