Tom's shoes

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TOMS: ONE FOR ONE MONIC A SMI T H

Transcript of Tom's shoes

  • 1. The Company The Suppliers Marketing Intermediaries Competitors Customers

2. The Founder The Vision The Philosophy Expansion Community THE COMPANY A local Toms story: Play to see Doug Ogdens story 3. Manufacturing Relationships Market Fluctuations Sustainability Demand Wholesalers Retail Guerrilla Online Customers THE SUPPLIERS MARKETING INTERMEDIARIES YEAR DONATED SHOES 2006 10,000 2010 1,000,000 4. Keds Converse Bobs Who buys Toms? Repeat Customers COMPETITORS CUSTOMERS 5. Demographics Technology The Political The Economic The Natural 6. DEMOGRAPHICS 13-30 year old men, women, and children Geography Behavior Psychology 7. TECHNOLOGY Toms relies heavily on technology to reach their consumer. Social consumerism allows the lifestyle to stay alive and not be swallowed up by a retail store. 8. Toms is subtly addressing criticism that they are not doing enough for systemic elimination of poverty (i.e. manufacturing jobs). Toms is a lifestyle brand. While shoes are a necessity, if incomes were to drop then practicality becomes the foremost decision factor. THE POLITICAL THE ECONOMIC 9. THE NATURAL Toms has considerable internal focus on sustainability and natural resources. Large scale hemp farming would create an increase in natural resources, meanwhile, Toms should continue to pursue recycled materials in their product 10. BIBLIOGRAPHY Averi, A. (May, 10 2011). Toms pr plan. Retrieved from http://averima.files.wordpress.com/2011/09/toms-pr-plansbook.pdf Toms, Corporate responsibility. (2014). Retrieved from http://www.toms.com/corporate- responsibility/l Holmes, E. (2010, May 19). Cotton tale: Apparel prices set to rise. Retrieved from http://online.wsj.com/news/articles/SB1000142405274870491200457525250001 9032346 Daniels, E. (2013). Toms: One for one movement. Retrieved from http://danielsethics.mgt.unm.edu/pdf/TOMS Case.pdfKeds. Our History. Editorial. Keds Shoes. N.p., n.d. Web. 29 Mar. 2011. . Adams, Indiana. TOMS vs. BOBS: There is a Difference. Editorial. Adored Austin. N.p., 22 Nov. 2010. Web. 29 Mar. 2011. . Converse, About. Editorial Converse. N.P., n.d. Web 2014, .