Tomo bogataj

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Obr.: 70-121d Issued by Iskratel; All rights reserved Managing Subscriber Services in FTTH Networks Janez Öri, Tomo Bogataj, Iskratel FTTH Conference 2012

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  • Obr

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    Managing Subscriber Services in FTTH Networks

    Janez ri, Tomo Bogataj, Iskratel FTTH Conference 2012

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    "My business worked for decades!

    "What is wrong all the sudden?"

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    Trends in service-delivery models

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    The world is changing Media convergence services diversification OTT services are challenging the "traditional" service-

    delivery models

    What should telecoms do to address the changes? Change the business model? Change the way they build the networks? Change how they deliver and charge for services?

    And if so, why now?

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    Unsustainable trend for EU telecoms Disturbing data for 2010/2011 YoY changes Investment +5% Service revenues 2% A trend that cannot be sustained Time to change the business model Continued increase in usage of OTT applications EU telecoms have to develop new business models

    that will generate new revenue streams

    Source: European Telecommunications Network Operators' Association (ETNO)

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    Is offering higher speeds enough?

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    a) Yes

    b) No

    www.humanthermodynamics.com

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    The path to sustainable future Higher speeds are important to keep customers

    Adopting new models for service delivery is the way

    to compete successfully in a market

    Both are a necessity for telecoms to stay afloat

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    OK, so what is a telecom to do now? Let your network generate you a revenue stream Regardless of services and their service providers Regardless of media used While keeping existing services and building on

    existing infrastructure

    This is an easy task, right?

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    The sustainable goal

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    How to get there? Turn a dumb-pipe network into a value-added network Address end-to-end service delivery Implement distributed policy enforcement Guarantee QoS, but focus on QoE Position policy and charging where they are efficient

    The holy grail: ARPU

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    Intelligent service delivery

    VoIP Internet

    IPTV

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    [email protected] phones Tablets

    Media TV /NTB

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    Network Provider

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    Policy enforcement and control Efficient positioning of policy enforcement Traditional model: BRAS as a single PEP Open-access networks require distributed PEPs AAA clients located at intelligent access Network scalability and segmentation

    Efficient positioning of policy control Traditional model: AAA server as a centralized PCP Open-access networks require several PCPs

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    Trends to consider Penetration of MPLS(-TP) into the access The effect on traditional role of a BRAS Does BRAS become a LSR? What about AAA?

    The move towards EPC Convergence to IMS/EPC The introduction of BPCF entity

    Media-independent policy-enforcement entities Awareness of access-network conditions,

    especially if shared (PON, mobile, DSL)

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    Conclusion Clearly, EU telecoms need to Generate revenue from services, not wires Change the business model accordingly to stay

    competitive

    Which require a different approach to service provisioning and policy control

    Managing Subscriber Services in FTTH NetworksSlide Number 2Trends in service-delivery modelsThe world is changingUnsustainable trend for EU telecomsIs offering higher speeds enough?The path to sustainable futureOK, so what is a telecom to do now?The sustainable goalHow to get there?Intelligent service deliveryPolicy enforcement and controlTrends to considerConclusion