Tom Yerden, CEO TRY Health Care Solutions LLC Presented to ... · Tom Yerden, CEO TRY Health Care...
Transcript of Tom Yerden, CEO TRY Health Care Solutions LLC Presented to ... · Tom Yerden, CEO TRY Health Care...
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Tom Yerden, CEO TRY Health Care Solutions LLC
Presented to: 7th Annual Orthopedic, Spine & Pain Management Conference
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Introduction Managed ASMG Outpatient Services, San Diego Developed 70 ASCs Among First to Advocate MDA Ownership in ASCs Developed “ASC Management Triangle” Concept
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“ASC CONSULTANT”
One who takes your watch, tells you what time it is,
Then keeps your watch,
And bills you for it!!!
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Tip #1: Make all your mistakes before you did the hole!
Formation of an Ambulatory Surgery Center Enterprise
Pre Operational Phase First Patient
Formation of Operating Entity
Development & Implementation Phase
Feasibility
Operational Success
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Surgery Center FailuresMore than 30% are underperforming
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I. Traditional Model
II. Employment Model
III. Corporate Model
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1. Financial Management
2. Clinical Oversight
3. Enhancing Enterprise Value (Growth)
4. Coaching, Refereeing, & Mentoring
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Start up → Adolescence → Maturity (CashFlow) (Growth) (ROI)
1. Establishrealisticbudgetwithstaff&physicianinput Mostbudgetsarewhatpaleontologistswouldcall“disarticulated”
2. Limittheinformationyou“manage”(“Dashboard”)3. Communicateyourperformanceagainstobjectiveswith
thosewhocanimpacttheresults4. Rewardachievementsagainstbudget:“physicians
shouldnotbetheonlyone’sgettingadistributioncheck!”
5. Remember:“Budgetsarefluiddocuments”
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The ASC “Management Triangle”
ClinicalDirector
MedicalDirector ExecutiveDirector
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Core Responsibilities & Concepts:
Don’t allow profitability to trump quality of care Don’t take quality of care for granted High marks on pt. questionnaires ≠ excellence Allow your Nursing Director to act independent of executive
director Solid financial “margins” support quality “mission” Quality of care and outcomes will take center stage in 2009
and beyond Active Medical Director Role is Key!
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Core Responsibilities & Concepts: (Define Enterprise Value)
YourprimaryobjectiveasanExecutiveDirectoristoenhance(increase)theenterprisevalueofyoursurgerycenter(1)
Whatisyourmarketshare?Whatshoulditbe? Whoisyourcustomer? MyGoals:AscommunicatedbyAspenBoardofDirectors 1. Addonenewsurgeonperquarter 2. Meetpersonallywithtoppayorsannually 3. Increaseprofitmargin/caseby15% 4. Increasecashdistributionsby18%(toaROIof34%)(2) 5. ReduceL‐TDebtby12%
(1)Withoutimpactingqualityofcare(2)Whatisyourcashdistributionpolicy?Retainedearningspolicy?
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1. Internal & External Marketing Efforts 2. Seek Feedback 3. Report Progress Against Expectations 4. Networking – TRY Solutions Float Trip
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Start up →
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1. Ownership (not a safe harbor) 2. Board representation 3. Compensation 4. Medical Directorship Compensation (up)
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