Tom Schwab and Dmitriy Peregudov - How Two HubSpot Customers Transformed Their Businesses with...
Transcript of Tom Schwab and Dmitriy Peregudov - How Two HubSpot Customers Transformed Their Businesses with...
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How Two HubSpot Customers Transformed Their Businesses with Inbound
Tom Schwab - Goodbye Crutches@TMSchwab
Dmitriy Peregudov – GiftBasketsOverseas.com@giftsoverseas
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An American INBOUND Success Story
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SUCCESS IS THE CONTINUAL PURSUIT OFA WORTHWHILE GOAL
Instant Success
–Dan MillerAuthor of NYT Best Seller
48 Days to the Work You Love
“”
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Red Blooded American
AMERICAN’S WILL ALWAYS DO THE
RIGHT THING AFTER THEY’VE TRIED
EVERYTHING ELSE.
“
”–Winston Churchill
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CHASING A TRANSACTION
IS NOT THE SAME THING
AS GROWINGA BUSINESS
Before Inbound Marketing:
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Year 1:
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Blogs that answered questions
General Offers
Generic Follow Up
successEveryone receives the
same follow up,Impersonal
communication
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Year 2:
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Persona Driven Content
Blogs thattold stories
Personalization
User generatedcontent
SUCCESS
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Year 3:
UnstoppableMomentum
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CAMPAIGNS
SYSTEMIC SUCCESS
Highly plannedProfessionally ExecutedScalable and EfficientMaximizing Learning
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How You Can Accelerate Your GrowthFOCUS ON THEUNCHANGINGSTRATEGY
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And Always Be Ahead of Your Competitors
Audio | Video | Micro personalization
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UNSTOPABLE SUCCESS
Content is the Fuel ThatPowers The
Inbound Engine
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What do we do?• 1000s of Gifts
• Delivered in 2-3 days
• In 200+ Countries
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Our Challenges
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GiftBasketsOverseas’ Customers
Hosted Storefront Program
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GiftBasketsOverseas.com’s Properties
7 languages Corporate Solutions Website7 Doubled 4 Niche Sites
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Develop unified, cost effective ways to connect with
audiences
GiftBasketsOverseas.com’s Challenge
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2 Before Inbound:Interrupting everyone, talking about everything
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1. Sent emails blasts about all major holidays to the full list of subscribers
2. Displayed generic LPs regardless of the past order history & preferences
3. Used a manual cart abandonment flow
How did we get by ?
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3 Our Hubspot Experience
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• Holiday interest lists
• Past senders to/from particular
country
• Corporate & Personal Senders
• Language-based lists
Newsletters & International holidays
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• Personal or Corporate Landing Pages
• Countries displayed based on their past
order history
• Currencies stored in the HS database for
custom checkout
Personalization for Returning Clients
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Workflow: Shopping Cart Abandonment
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Workflow: Live Chat Follow-up
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Workflow: Win back Campaign
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• Hubspot Score
• RFM Score:
• Recent Engagement• Frequency• Monetary Value
Sales: Lead Scoring & Prioritizing
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• Sale attribution
• Lead distribution
• Performance measurement: by
sales person & by team
Sales: Tracking & Follow-up
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1.Persona based page personalization.
2.Repeat purchase incentive workflow.
3.All aboard: training everyone in the team.
What is planned ahead?
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THANK YOU
Tom Schwab Goodbye Crutches@TMSchwab
Dmitriy Peregudov GiftBasketsOverseas.com@giftsoverseas