How to create a social movement that can change the world!

Tom Rowley @tomrlondon

Amy Carton @amycarton1

*Source The Economist June 2014 !

Source: Manfred Max Neef

What motivates people to get involved?!

A big, transparent

mission

The key ingredients for engagement !

Opportunities for recognition !

Scope for individual

and collective learning

A framework for doing things!

Clear & passionate leadership!

Matching challenges to motivations!

High challenge, high skill & high

commitment !

Simpler, fun & lower commitment

requirement !

A big, transparent mission !

!Find new ways to exploit the petabytes and millions of pounds worth of research assets funded and owned

by CRUK.!

There are more than 200 types of cancer, each with different causes, symptoms and treatments. By 2030 it will be the worlds biggest killer.*!

•  Advances in science (like mapping the genome, nanotechnology and targeted therapy) have put cures within our grasp in this lifetime.!

•  New techniques are revolutionising our understanding, diagnosis and treatment of cancer.!

•  But with radical advances in technology comes new challenges in the form of huge amounts of biological data which needs urgent analysis.!

•  The time it takes to reach these cures depends on how quickly we can analyse our research data.!The longer it takes, the more people die, needlessly, tragically of cancer. Itʼs that simple.!

*Source: CRUK

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This job needs human !intuition and the human eye. !Data analysis accuracy comes with volume. !

It takes years of painstaking analysis of !huge amounts of data from real people. Analysis !that our researchers are doing every day; looking for !patterns, exceptions and anomalies. !

But with the collective power of millions of people, we could speed up this research by years, and bring forward the cures for thousands of cancer patients.!

And that is why it takes so much time.

Buried within the data there are cancer cures. To identify them, we need to find a way to reduce data analysis times*!This analysis cannot !be left to computers alone: !the algorithms are just not good enough.!

*Source: CRUK

PUBLIC AWARENESS OF CITIZEN SCIENCE AND ATTITUDE TO PARTICIPATION

20million!people in the UK are keen to

contribute to a Citizen Science project to help beat cancer*!

more than!

*Source: CRUK

Shaping up the challenges !

Engage the experts in

identifying and prototyping solutions!

Use citizen science & gaming

as a route to access mass engagement !

A game, which through playing, would analyse real data, from real cancer patients, leading to real results and real breakthroughs in the fight against cancer.* !

By analysing research data faster, we can send anomalies to our pathologists faster and they in turn can investigate faster and we can find cures faster.*!

Playing this game really could save lives.* !

h"p://www.goodfornothing.com/2012/04/20/open-­‐labs-­‐challenge-­‐collabora<ng-­‐to-­‐beat-­‐cancer/  

Engaging the experts part 1!Good for Nothing and CRUK brought together the UKʼs leading developers, scientists and designers to build prototypes over a weekend:!

*Source: CRUK

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Cell Slider engages the crowd!

The results !

Engaging the experts part 2!CRUK brought together developers from Google, Facebook and Amazon to spend a weekend building a mobile cell analysis game: !

h"ps://www.youtube.com/watch?v=CeEDAchrc1U  

The results !

Good for Nothing is a mini movement of around 3000 talented thinkers, designers and developers who come together to use their skills accelerate good things for free across 32 cities globally… !

www.goodfornothing.com  

@g00dfornothing