Tom Peters’ X25* EXCELLENCE. ALWAYS. Odebrecht/03 August 2007 * In Search of Excellence 1982-2007
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Transcript of Tom Peters’ X25* EXCELLENCE. ALWAYS. Odebrecht/03 August 2007 * In Search of Excellence 1982-2007
Tom Peters’ X25*Tom Peters’ X25*
EXCELLENCEXCELLENCE. ALWAYS.E. ALWAYS.
Odebrecht/03 August 2007Odebrecht/03 August 2007
**In Search of ExcellenceIn Search of Excellence 1982-2007 1982-2007
NOTENOTE:: To appreciateTo appreciate this presentation this presentation [and [and
ensure that it is not a ensure that it is not a messmess],], you need Microsoft you need Microsoft
fonts:fonts:
“Showcard Gothic,”“Showcard Gothic,” “Ravie,”“Ravie,” “Chiller”“Chiller”
andand “Verdana”“Verdana”
““ExcellenceExcellence can be obtained if you: can be obtained if you:
... care ... care moremore than others think than others think is wise;is wise; ... risk ... risk moremore than others think than others think is safe;is safe; ... dream ... dream moremore than others think than others think is practical;is practical; ... expect ... expect moremore than others think than others think is possible.”is possible.”
Source: Anon.Source: Anon. (Posted @ tompeters.com by (Posted @ tompeters.com by K.Sriram, November 27, 2006 1:17 AM)K.Sriram, November 27, 2006 1:17 AM)
Tom Peters’ X25*Tom Peters’ X25*
EXCELLENCE. EXCELLENCE. ALWAYS. The airtight ALWAYS. The airtight
casecase for perpetual for perpetual rev-o-lu-tion.rev-o-lu-tion.
Odebrecht/03 August 2007Odebrecht/03 August 2007
**In Search of ExcellenceIn Search of Excellence 1982-2007 1982-2007
““Data drawn from the real world Data drawn from the real world attest to a fact that is beyond attest to a fact that is beyond
our control:our control: EverEveryythinthingg in existence tends in existence tends to deteriorateto deteriorate.”.”
—Norberto Odebrecht, —Norberto Odebrecht, Education Through WorkEducation Through Work
“I am often asked by would-be entrepreneurs seeking escape from life within huge corporate structures, ‘How do I build a small firm for myself?’ The
answer seems obvious: Buy a Buy a very large one very large one and just waitand just wait.”.”
—Paul Ormerod, Why Most Things Fail: Evolution, Extinction and Economics
““Everything in Everything in existence tends to existence tends to
deteriorate”/ “Buy a deteriorate”/ “Buy a very large onevery large one and just wait” and just wait”
= License (= License (MandateMandate!)!) for for RadicalRadical Approaches Approaches
The The lastlast word: word: There There is is nono “last “last
word.”word.”
Flat as a Pancake (Or Worse)Flat as a Pancake (Or Worse)
Wal*Mart … Wal*Mart … Dell … Intel … Dell … Intel … Yahoo … Home Yahoo … Home
Depot … Depot … Microsoft … GEMicrosoft … GE
““It is It is notnot the the strongest of the strongest of the
species that survives, species that survives, nornor the most the most
intelligent, but intelligent, but the the one most one most responsive responsive
to changeto change.”.” —Charles Darwin
Slides [incl LONG] at …
tompeters.comtompeters.com
part part oneone
EXCELLENCE. EXCELLENCE. ASPIRATION.ASPIRATION.
2006.2006.
Why in Why in the the World did World did youyou go to go to SiberiaSiberia??
The Peters PrinciThe Peters Principplesles:: Enthusiasm. Enthusiasm.
Emotion. Emotion. ExcellenceExcellence.. Energy. Excitement. Service. Energy. Excitement. Service.
Growth. Creativity. Growth. Creativity. Imagination. Vitality. Joy. Imagination. Vitality. Joy.
Surprise. Independence. Spirit. Surprise. Independence. Spirit. Community. Limitless human Community. Limitless human
potential. Diversity. potential. Diversity.
Profit.Profit. Innovation. Design. Innovation. Design. Quality. Entrepreneurialism. Quality. Entrepreneurialism.
Wow!Wow!
EnterpriseEnterprise* ** (*at its best):* ** (*at its best): An An emotionalemotional, , vitalvital, , innovativeinnovative, , jojoyyfulful, , creativecreative, , entreentreppreneurialreneurial endeavor endeavor that elicits maximum that elicits maximum
concerted humanconcerted human potential in the potential in the wholeheartedwholehearted serviceservice of others of others.****Employees, Customers, Suppliers, Communities, Owners, Temporary partners**Employees, Customers, Suppliers, Communities, Owners, Temporary partners
“To me business isn’t To me business isn’t about wearing suits or about wearing suits or pleasing stockholders.pleasing stockholders. It’s about being true to It’s about being true to yourself, your ideas and yourself, your ideas and
focusing on the focusing on the essentialsessentials.”.” —Richard Branson
All you needAll you need to know … to know …
2255
You = Your You = Your calendarcalendar***Calendars *Calendars nevernever lielie
All you needAll you need to know … to know …
““Leaders Leaders
‘‘SERVESERVE’’ people. people.
Period.”Period.” —Anon. (after Robert Greenleaf,
Servant Leadership)
““We are a We are a ‘Life ‘Life
Success’ Success’ Company.”Company.”
Dave Liniger, founder, RE/MAX
This is it:This is it:All you needAll you need to know … to know …
““Do one Do one thing every thing every
day that day that scares you.”scares you.”
—Eleanor Roosevelt
““In business, you In business, you rewardreward people for taking people for taking risksrisks. .
When it When it doesn’tdoesn’t workwork outout you pyou promoteromote them-because them-because they were willing to try new they were willing to try new
things. things. If If ppeoeopple tell me le tell me thetheyy skied all da skied all dayy and never and never fell down, I tell them to trfell down, I tell them to tryy
a different mountaina different mountain.”.” —Michael Bloomberg (—Michael Bloomberg (BWBW/0625.07)/0625.07)
Tom Peters’ X25*Tom Peters’ X25*
EXCELLENCEXCELLENCE. ALWAYS.E. ALWAYS.
**In Search of ExcellenceIn Search of Excellence 1982-2007 1982-2007
EXCELLEXCELL--
ENCE??ENCE??????
“Forbes100” from 1917 to 1987: 3939 members members
of the Class of ’17 were alive in ’87; 18 in ’87 of the Class of ’17 were alive in ’87; 18 in ’87 F100; 18 F100 “survivors” significantly F100; 18 F100 “survivors” significantly
underunderpperformederformed the market; the market;
just just 22 (2%), (2%), GEGE & & KodakKodak, ,
outoutpperformederformed the market from the market from 1917 to 1987. 1917 to 1987.
S&P 500 from 1957 to 1997: 7474 members of the Class of ’57 were alive
in ’97; 1212 (2.4%) of 500 outperformed the market from 1957 to 1997.
Source: Dick Foster & Sarah Kaplan, Creative Destruction: Why Companies That Are Built to Last Underperform the Market
Welcome to the “Club of Shattered Dreams”:
Of Korea’s Top 100Top 100 companies
in 1955, only 77 were still on the list in 2004. The 1997 crisis
“destroyed halfhalf of Korea’s
3030 largest conglomerates.”
Source: “KET Issue Report,” Kim Jong Nyun (14.05.2005)
C.E.O.C.E.O. to
C.D.O.C.D.O.
EXCELLENCE. EXCELLENCE. CIRCA 1982.CIRCA 1982.
Excellence1982: The Bedrock “Eight Basics”Excellence1982: The Bedrock “Eight Basics”
1. A Bias for 1. A Bias for ActionAction2. Close to the 2. Close to the CustomerCustomer3. 3. AutonomAutonomyy and and EntreEntreppreneurshireneurshipp4. Productivity Through 4. Productivity Through PeoPeopplele5. 5. Hands OnHands On, , Value-DrivenValue-Driven6. 6. Stick toStick to the Knitting the Knitting7. 7. SimSimpplele Form, Form, LeanLean Staff Staff8. Simultaneous 8. Simultaneous Loose-TightLoose-Tight Properties” Properties”
ExIn*: 1982-2002/Forbes.com
DJIA: $10,000 yields $85,000$85,000 EI: $10,000 yields $140,050$140,050
*Forbes/Excellence Index /Basket of 32 publicly traded stocks
MP:MP: “Get the strategy “Get the strategy right, the rest will right, the rest will take care of itself.”take care of itself.”
TP:TP: “Get the people and “Get the people and execution right, execution right, the strategy willthe strategy will
take care of itself.” take care of itself.”
EXCELLENCEEXCELLENCE..
1982.1982.Hard is soft.Hard is soft.Soft is hard.Soft is hard.
Hard Is SoftHard Is SoftSoft Is HardSoft Is Hard
Hard Is Hard Is SoftSoft (Plans, (Plans, ##ss))
Soft Is Soft Is HardHard (people, (people, customers, values, customers, values,
relationships))relationships))
Our Mission
To develop and manage To develop and manage talent;talent;
to apply that talent,to apply that talent,throughout the world, throughout the world,
for the benefit of clients;for the benefit of clients;to do so in partnership; to do so in partnership;
to do so with profit.to do so with profit.
WPP
EXCELLENCEEXCELLENCE..
“the rules.”“the rules.”
CauseCause (worthy of commitment)(worthy of commitment)
SpaceSpace (room for/encouragement(room for/encouragement
for initiative) for initiative)
DecencyDecency (respect, (respect,
humane)humane)
CauseCause (worthy of commitment)(worthy of commitment)
SpaceSpace (room for/encouragement(room for/encouragement
for initiative-adventures) for initiative-adventures)
DecencyDecency (respect, grace,(respect, grace,
integrity, humane) integrity, humane)
service service (worthy of our clients’ & (worthy of our clients’ &
extended extended family’s continuing custom) family’s continuing custom)
excellenceexcellence (period) (period)
CauseCause (worthy of commitment)(worthy of commitment)
SpaceSpace (room for/encouragement for initiative-(room for/encouragement for initiative-
adventures) adventures)
DecencyDecency (respect, grace, integrity, humane)(respect, grace, integrity, humane)
service/experiencservice/experience e (worthy of our clients’ & extended family’s continuing (worthy of our clients’ & extended family’s continuing
custom)custom)
excellenceexcellence (period) (period)
servant servant leadership leadership
CauseCause
SpaceSpace
DecencyDecency
service/experienceservice/experienceexcellenceexcellence
servant leadership servant leadership
Sir Richard’s RulesSir Richard’s Rules
Follow your passions.Follow your passions.Keep it simple.Keep it simple.
Get the best people to help Get the best people to help you.you.
Re-create yourself.Re-create yourself.Play.Play.
Source: Source: FortuneFortune/10.03/10.03
part part twotwo
EXCELLENCE. EXCELLENCE.
INNOVATE. INNOVATE. OR. OR. DIE.DIE.
EXCELLENCE. EXCELLENCE. INNOVATION.INNOVATION.
THE THE REALREAL STORY.STORY.
Tom Peters/03.29.2007Tom Peters/03.29.2007
““A pattern emphasized in the case A pattern emphasized in the case studies in this book is the degree to studies in this book is the degree to
which powerful competitors which powerful competitors not only not only resist innovative threats, but resist innovative threats, but actually resist all efforts to actually resist all efforts to
understand themunderstand them,, preferring to preferring to further their positions in older further their positions in older
products.products. This results in a surge of productivity and performance that
may take the old technology to unheard of heights. But in most cases
this is a sign of impending death.” —Jim Utterback, Mastering the Dynamics of Innovation
InnoTacsInnoTacs
revenue revenue matters matters most most
““Our whole Our whole story is story is growing growing
revenue.”revenue.” —Vernon Hill (Top-line driven; standard —Vernon Hill (Top-line driven; standard
is bottom-line driven by cost cutting)is bottom-line driven by cost cutting)
The Commerce Bank ModelThe Commerce Bank Model
“cost cutting “cost cutting is a death is a death spiral.”spiral.”
Source: Source: Fans! Not customers. How Commerce Bank Fans! Not customers. How Commerce Bank Created a Super-growth Business in a No-growth Created a Super-growth Business in a No-growth
IndustryIndustry, Vernon Hill & Bob Andelman, Vernon Hill & Bob Andelman
We We becomebecome who we who we
spend with spend with
Measure “Strangeness”/Portfolio QualityMeasure “Strangeness”/Portfolio Quality
StaffStaffConsultantsConsultants
VendorsVendorsOut-sourcing Partners Out-sourcing Partners (#, Quality)(#, Quality)
Innovation Alliance PartnersInnovation Alliance PartnersCustomersCustomers
Competitors Competitors (who we “benchmark” against)(who we “benchmark” against)
Strategic Initiatives Strategic Initiatives Product Portfolio Product Portfolio (LineEx v. Leap)(LineEx v. Leap)
IS/IT ProjectsIS/IT ProjectsHQ LocationHQ LocationLunch MatesLunch Mates
LanguageLanguageBoardBoard
““Normal” Normal”
= = “o “o forfor 800”800”
Concoct a Concoct a Parallel Parallel
universe!universe!
“SkunkWorks”/ “ParallelUniverse”
“the 1%1%
solution”Source: Scott Bedbury (Others: 3M, Google, Shell, NAVFAC)
““Parallel Parallel Universe” …Universe” … China!!!!!!!China!!!!!!!
try it. Try it. Try it. try it. Try it. Try it. Try it. Try it. Try it.Try it. Try it. Try it.
Try it. Try it. Try it. Try it. Screw it Screw it up.up. Try it. Try it. Try Try it. Try it. Try
it. Try it. Try it. Try it. it. Try it. Try it. Try it. Try it. Try it. Screw it up.Screw it up. it. it.
Try it. Try it. try it. Try it. Try it. try it. Try it.Try it. Screw it up.Screw it up. Try it. Try it. Try it. Try it. Try it. Try it.
What makes What makes God laugh?God laugh?
PeoplePeople makingmaking plans!plans!
do do things.things.
““We have a We have a ‘strategic plan.’ ‘strategic plan.’ It’s called It’s called doing doing thingsthings.”.” — Herb Kelleher
try try things.things.
““We made mistakes, of course. Most of them were We made mistakes, of course. Most of them were omissions we didn’t think of when we initially wrote the omissions we didn’t think of when we initially wrote the
software. software. We fixed them by doing it over and over, We fixed them by doing it over and over, again and again.again and again. We do the same today. While our We do the same today. While our competitors are still sucking their thumbs trying to competitors are still sucking their thumbs trying to
make the design perfect, we’re already on prototype make the design perfect, we’re already on prototype
versionversion ##55.. By the time our rivals areBy the time our rivals are
ready with wires and screws, we are on versionready with wires and screws, we are on version
##1010.. It gets back to It gets back to
planning versus actingplanning versus acting: : We act We act from day onefrom day one; ; others plan how others plan how toto planplan——for monthsfor months.”.” —Bloomberg by —Bloomberg by
BloombergBloomberg
““ExperimenExperiment t
fearlessly”fearlessly”Source: BW0821.06, Type A Organization Strategies/
“How to Hit a Moving Target”—Tactic #1Tactic #1
Screw. Screw. things.things.
Up.Up.
““Fail .Fail . Forward. Forward.
Fast.”Fast.”High Tech CEO, Pennsylvania
No try. No try. No deal.No deal.
““You miss You miss
100100%%
of the shots of the shots you never you never
take.”take.” —Wayne—Wayne GretzkyGretzky
1/501/50(“He-she who tries the most stuff wins.”)(“He-she who tries the most stuff wins.”)
Excellence1982: The Bedrock “Eight Basics”
1. 1. A Bias for ActionA Bias for Action2. Close to the Customer2. Close to the Customer3. Autonomy and Entrepreneurship3. Autonomy and Entrepreneurship4. Productivity Through People4. Productivity Through People5. Hands On, Value-Driven5. Hands On, Value-Driven6. Stick to the Knitting6. Stick to the Knitting7. Simple Form, Lean Staff7. Simple Form, Lean Staff8. Simultaneous Loose-Tight Properties” 8. Simultaneous Loose-Tight Properties”
Conscious Conscious measurementmeasurement
Innovation IndexInnovation Index:: How many of your Top 5Top 5 Strategic
Initiatives/Key Projects score 88 or higher or higher [out of 10] on a
“Weird”“Weird”/ / “Profound”“Profound”/ / “Wow”“Wow”//“Game- changer”“Game- changer”
Scale?
personalpersonal
Step #1: Buy a Buy a Mirror!Mirror!
EXCELLENCE. EXCELLENCE.
4/40.4/40.
4/404/40(Decentralization/Execution/Accountability/6:15A.M.)(Decentralization/Execution/Accountability/6:15A.M.)
De-cent-De-cent-ral-iz-ral-iz-a-tion!a-tion!
Enemy Enemy #1#1
I.C.D.I.C.D.Note 1:Note 1: Inherent/Inevitable/Inherent/Inevitable/Immutable Centralist DriftImmutable Centralist Drift
Note 2: Jim Burke’s 1-word vocabulary: “No.”Note 2: Jim Burke’s 1-word vocabulary: “No.”
“‘Decentralization’ is not a piece of paper. It’s not me. It’s either in
your heart, or not.”
—Brian Joffe/BIDvest
Ex-e-Ex-e-cu-cu-
tion!tion!
“Execution is a
systematic systematic processprocess of rigorously
discussing hows and whats, tenaciously following through, and
ensuring accountability.” —Larry Bossidy & Ram Charan/ Execution:
The Discipline of Getting Things Done
Ac-count-Ac-count-a-bil-ity!a-bil-ity!
““GE has set a GE has set a standard of candor. standard of candor.
… There is no … There is no puffery. … puffery. … There There isn’t an ounce of isn’t an ounce of
denial in the placedenial in the place.”.” —
Kevin Sharer, CEO Amgen, on the “GE mystique” (Fortune)
CF: CF: 30%30% (no (no
salesfolk)salesfolk)
MH: MH: 80%80% (salesfolk)(salesfolk)
6:15A.M6:15A.M..
DECENTRALIZATIONDECENTRALIZATION..
EXECUTION.EXECUTION.ACCOUTABILITY.ACCOUTABILITY.
66:15A.M. :15A.M.
part part threethree
EXCELLENCE. EXCELLENCE.
VALUE ADDED.VALUE ADDED.UP THE LADDER.UP THE LADDER.
Up,Up, Up,Up, Up, Up,
UpUp
the Value-added Ladder.the Value-added Ladder.
EXCELLENCE.EXCELLENCE.
VALUE-ADDED LADDER I.VALUE-ADDED LADDER I. SOLVE IT. SOLVE IT.
““M” = M” = $0$0
$55$55BB
HuHuggee:: Customer
SatisfactionSatisfaction versus Customer
SuccessSuccess
“ ‘“ ‘Results’ are Results’ are measured by the measured by the
successsuccess ofof
all those who all those who have purchased have purchased your product or your product or
service”service” —Jan Gunnarsson & Olle Blohm,—Jan Gunnarsson & Olle Blohm,
The Welcoming LeaderThe Welcoming Leader
Up,Up, Up,Up, Up, Up,
UpUp
the Value-added Ladder.the Value-added Ladder.
The Value-added Ladder/ OPPORTUNITY-SEEKINGOPPORTUNITY-SEEKING
Customer Success/ Customer Success/ Transformational Transformational
SolutionsSolutionsServicesGoods
Raw Materials
EXCELLENCE.EXCELLENCE.
SOLVE IT.SOLVE IT. NO OPTION. NO OPTION.PSF. (PSF++)PSF. (PSF++)
Department Head
to …
ManaginManaging g
PartnerPartner, , ISIS [HR, R&D, etc.] IncInc..
“Purchasing Officer” Thrust #1: Cost (at All Costs*) Minimization
Professional? Or/to: FullFull Partner-Partner-Leader in Lifetime Leader in Lifetime
Value-added Value-added MaximizationMaximization?
(*Lopez: “Arguably ‘Villain #1’ in GM tragedy”/Anon VSE-Spain)
EXCELLENCE.EXCELLENCE.
VALUE-ADDED LADDER II.VALUE-ADDED LADDER II. EXPERIENCE IT. EXPERIENCE IT.
““Experiences Experiences are as distinct are as distinct
from services as from services as services are from services are from goods.”goods.” —Joe Pine & Jim Gilmore, The
Experience Economy: Work Is Theatre & Every Business a Stage
how how you do it = you do it = > > whatwhat you do you do
Garth Thompson:Garth Thompson:
Skill 10%, Skill 10%, Attitude 90%Attitude 90%
<TG<TGWWvs.vs.
>TG>TGRR[Things Gone [Things Gone WRONGWRONG/Things Gone /Things Gone RIGHTRIGHT]]
The Case The Case of the Missing of the Missing Sherry Glass.Sherry Glass.
Up, Up, Up,
Up
the Value-added Ladder.
The Value-added Ladder/ MEMORABLE CONNECTIONMEMORABLE CONNECTION
Spellbinding Spellbinding ExperiencesExperiences
Gamechanging SolutionsServicesGoods
Raw Materials
EXCELLENCE. EXCELLENCE.
SOUL.SOUL.DESIGN.DESIGN.
“Design is
treated like treated like a religiona religion at
BMW.” —Fortune
EXCELLENCE.EXCELLENCE.
SYSTEMS. SYSTEMS. DESIGN. DESIGN. K.I.S.S.K.I.S.S.
Lisbon/New Biz:Lisbon/New Biz:
WeeksWeeks to …to …
Minutes Minutes (!!!!)(!!!!)
PeoPeo--pleple
EXCELLENCE. EXCELLENCE. INDIVIDUAL.INDIVIDUAL.BRAND YOU.BRAND YOU.
R.D.A.R.D.A.**
Rate: 15%?, 25%?Rate: 15%?, 25%?
Therefore:Therefore: Formal “Investment Formal “Investment
Strategy”/Strategy”/R.I.PR.I.P..******RRapidly apidly DDepreciating epreciating AAssetsset****RRenewal enewal IInvestmentnvestment PPlanlan
EXCELLENCE. EXCELLENCE.
BEDROCK.BEDROCK.TALENT.TALENT.
Hire Hire ververy y good good
people!people!
“We believe companies can increase their market cap 50 percent in 3 years. Steve Macadam at Georgia-
Pacific … changed 2020 of his
4040 box plant managers to put more talented,
higher paid managers in charge. He increased profitability from
$$2525 million to $$8080 million in 22
years.”
—Ed Michaels, War for Talent
INVITE THEM INVITE THEM TO JOIN US IN TO JOIN US IN A JOURNEY TO A JOURNEY TO EXCELLENCE!EXCELLENCE!
“In the end, management doesn’t
change culture. Management
invitesinvites the workforce itself to change the culture.”
—Lou Gerstner
““The role of the Director is to The role of the Director is to create a space where the actors create a space where the actors
and actresses canand actresses can become become more than they’ve ever more than they’ve ever been before, more than been before, more than
they’ve dreamed of they’ve dreamed of beingbeing.”.” —Robert Altman, Oscar acceptance speech—Robert Altman, Oscar acceptance speech
EMPHASIZEMPHASIZE THE E THE “SOFT “SOFT
SKILLS.”SKILLS.”
““Nothing is so Nothing is so contagious as contagious as enthusiasm.”enthusiasm.”
—Samuel Taylor Coleridge
53 = 53 = 5353
One size … One size …
NEVENEVERR ……
fits all. fits all.
Promise #1:Promise #1: “Never, ever “Never, ever again will I evaluate again will I evaluate
anyone using a anyone using a standardized instrument standardized instrument
devised bydevised by a “professional” in a “professional” in inhuman Resources.”inhuman Resources.”
53 = 53 = 5353
SO YOU’RE A SO YOU’RE A “PEOPLE “PEOPLE
PERSON”? PERSON”? PROVE ITPROVE IT..
< CAPEX< CAPEX> People!> People!
SO YOU’RE A SO YOU’RE A “PEOPLE “PEOPLE
PERSON”? PERSON”? PROVE ITPROVE IT..
PUT HR AT THE PUT HR AT THE HEAD OF THE HEAD OF THE HEAD TABLE. HEAD TABLE. BEST PEOPLE. BEST PEOPLE.
NOBLEST NOBLEST MISSION.MISSION.
Internal Internal “brand “brand
promise”!promise”!
IBPIBP = = Remarkable challenge, Remarkable challenge, rapid professional growth, rapid professional growth, respect, satisfaction, fun, respect, satisfaction, fun,
stunning opportunity, stunning opportunity, exceptional reward, amazing exceptional reward, amazing
peer group, full membership in peer group, full membership in Club Adventure, maximized Club Adventure, maximized
future employabilityfuture employability
Source: Ed Michaels, Source: Ed Michaels, The War for Talent; TPThe War for Talent; TP
Brand Brand = =
Talent.Talent.
TP: TP: “How to “How to throw away throw away $500,000 in $500,000 in
one easy one easy lesson!!”lesson!!”
EXCELLENCE. EXCELLENCE.
BEDROCK.BEDROCK.LEADERSHIP. LEADERSHIP.
THE 9Ps. THE 9Ps. THE 1E.THE 1E.
EXCELLENCE. EXCELLENCE.
BEDROCK.BEDROCK.LEADERSHIP.LEADERSHIP.
9Ps.9Ps.
PURPOSEPURPOSE..PASSIONPASSION..PotentialPotential..PresencePresence..PersonalPersonal..
PERSISTENCEPERSISTENCE..PEOPLEPEOPLE. . PotentPotent..
PositivePositive..
PURPOSEPURPOSE..PASSIONPASSION..PotentialPotential..PresencePresence..PersonalPersonal..
PERSISTENCEPERSISTENCE..PEOPLEPEOPLE. . PotentPotent..
PositivePositive..
““People want to be part People want to be part of something larger than of something larger than themselvesthemselves.. They want to They want to
be part of something they’re be part of something they’re really really proudproud of, that they’ll of, that they’ll
fight fight forfor,, sacrifice sacrifice forfor , , trusttrust.”.” —Howard Schultz, Starbucks (IBD/09.05)
PURPOSEPURPOSE..
PASSIONPASSION..PotentialPotential..PresencePresence..PersonalPersonal..
PERSISTENCEPERSISTENCE..PEOPLEPEOPLE. . PotentPotent..
PositivePositive..
““I am a … I am a … Dispenser of Dispenser of EnthusiasmEnthusiasm!”!”
—Ben Zander—Ben Zander
PURPOSEPURPOSE..PASSIONPASSION..
PotentialPotential..PresencePresence..PersonalPersonal..
PERSISTENCEPERSISTENCE..PEOPLEPEOPLE. . PotentPotent..
PositivePositive..
“In the end, management doesn’t
change culture. Management
invitesinvites the workforce itself to change the culture.”
—Lou Gerstner
PURPOSEPURPOSE..PASSIONPASSION..PotentialPotential..
PresencePresence..PersonalPersonal..
PERSISTENCEPERSISTENCE..PEOPLEPEOPLE. . PotentPotent..
PositivePositive..
2255
PURPOSEPURPOSE..PASSIONPASSION..PotentialPotential..PresencePresence..
PersonalPersonal..PERSISTENCEPERSISTENCE..
PEOPLEPEOPLE. . PotentPotent..
PositivePositive..
““You must You must bebe the change you the change you
wish to see in the wish to see in the world.”world.”
Gandhi
PURPOSEPURPOSE..PASSIONPASSION..PotentialPotential..PresencePresence..PersonalPersonal..
PERSISTENCEPERSISTENCE..PEOPLEPEOPLE. . PotentPotent..
PositivePositive..
RelentlessRelentless:: “One of “One of
my superstitions had always been my superstitions had always been when I started to go anywhere or when I started to go anywhere or
to do anything,to do anything, notnot to to turnturn backback ,, or stop, or stop,
until the thing intended was until the thing intended was accomplished.”accomplished.” —Grant
PURPOSEPURPOSE..PASSIONPASSION..PotentialPotential..PresencePresence..PersonalPersonal..
PERSISTENCEPERSISTENCE..
PEOPLEPEOPLE. . PotentPotent..
PositivePositive..
““Leaders Leaders
‘‘dodo’’ people. people.
Period.”Period.” —Anon.
PURPOSEPURPOSE..PASSIONPASSION..PotentialPotential..PresencePresence..PersonalPersonal..
PERSISTENCEPERSISTENCE..PEOPLEPEOPLE. .
PotentPotent..PositivePositive..
Kevin Roberts’ Credo
11. Ready. Fire! Aim.. Ready. Fire! Aim.2. If it ain’t broke ... Break it!2. If it ain’t broke ... Break it!3. Hire crazies.3. Hire crazies.4. Ask dumb questions.4. Ask dumb questions.5. Pursue failure.5. Pursue failure.6. Lead, follow ... or get out of the way!6. Lead, follow ... or get out of the way!7. Spread confusion.7. Spread confusion.8. Ditch your office.8. Ditch your office.9. Read odd stuff.9. Read odd stuff.
10. Avoid moderationAvoid moderation!!
PURPOSEPURPOSE..PASSIONPASSION..PotentialPotential..PresencePresence..PersonalPersonal..
PERSISTENCEPERSISTENCE..PEOPLEPEOPLE. . PotentPotent..
PositivePositive..
The greatest dangerThe greatest dangerfor most of usfor most of us
is not that our aim isis not that our aim istoo hightoo high
and we miss it,and we miss it,but that it isbut that it is
too lowtoo lowand we reach it.and we reach it.
Michelangelo
PURPOSEPURPOSE..PASSIONPASSION..PotentialPotential..PresencePresence..PersonalPersonal..
PERSISTENCEPERSISTENCE..PEOPLEPEOPLE. . PotentPotent..
PositivePositive..
Leadership’s 10Leadership’s 10thth
“P”:“P”: PromotionPromotion
2 2 per Year/per Year/ 20 20 per Decade per Decade == Excellence Excellence
+ Legacy+ Legacy
PURPOSEPURPOSE..PASSIONPASSION..PotentialPotential..PresencePresence..PersonalPersonal..
PERSISTENCEPERSISTENCE..PEOPLEPEOPLE. . PotentPotent..
PositivePositive..PromotionPromotion..
The “1E”The “1E”
““ExcellenceExcellence can be obtained if you: can be obtained if you:
... care ... care moremore than others think than others think is wise;is wise; ... risk ... risk moremore than others think than others think is safe;is safe; ... dream ... dream moremore than others think than others think is practical;is practical; ... expect ... expect moremore than others think than others think is possible.”is possible.”
Source: Anon.Source: Anon. (Posted @ tompeters.com by (Posted @ tompeters.com by K.Sriram, November 27, 2006 1:17 AM)K.Sriram, November 27, 2006 1:17 AM)
EXEXCELLEN CELLEN ALWALWAYSAYS..