“THERE HAVE BEEN GREAT SOCIETIES THAT DID NOT USE THE WHEEL BUT THERE HAVE

BEEN NO SOCIETIES THAT DID NOT TELL STORIES.”

—URSULA K. LEGUIN, WRITER

HOWDY

LET'S SHARE.AND BUILD.

WHY STORYTELLING?HOW TO DO IT WELL

Q&A

WHY SHOULD YOU CARE?

STORIES ARE 22 TIMES MORE LIKELY TO BE REMEMBERED

THAN FACTS ALONE.

MOVING TO A NEW CITY.

MARRIAGE.

HAVING KIDS.

EMOTIONS

STORIES PERSUADE.

INTENTHOOK

STRUCTURECALL TO ACTION

INTENTWHAT'S THE STORY TRYING TO

ACCOMPLISH?

“I WANT MILLIONS OF CUSTOMERS.”

NOT AN INTENT

“I WANT TOEXCITE PEOPLE ABOUT FEELING LIKE THEY BELONG WHEN THEY VISIT NEW PLACES.”

BUT A WARNING…

EXCITE. MOTIVATE. ALARM. CHALLENGE. CLARIFY. REASSURE. SHOCK. SURPRISE. IMPRESS. CONVINCE. DENY. INSPIRE…

PASSIONATE PURPOSE

FOR EVERY STORY YOU TELLFIND YOUR PASSIONATE

PURPOSE.

HOOKWHY SHOULD I LISTEN?

WELSH CORGIS MAKE UP 85%

OF CUTE PHOTOS ON THE

INTERNET

EXAMPLE

STRUCTUREWHY SHOULD I CARE?

HEROSTAKESJOURNEY

A SPECIAL NOTE ABOUT OUR HERO…

THE REAL HERO?WHO YOU’RE HELPING

CALL TO ACTIONWHAT SHOULD I DO NOW?

OUR STORY

INTENTHOOK

STRUCTURECALL TO ACTION

BUILD YOUR STORY BANKTEST THEM WITH OTHERS

ITERATE

BUILD GREAT THINGS.

THANK YOUSTAY IN TOUCH: @TOMNG

QUESTIONS?STAY IN TOUCH: @TOMNG

“‘THOU SHALT NOT’ IS SOON FORGOTTEN, BUT ‘ONCE UPON A TIME’ lasts forever.”

—PHILIP PULLMAN