Tom de Ruyck - Festival of New MR - 2014
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Transcript of Tom de Ruyck - Festival of New MR - 2014
12/2/2014 1 Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014
2014 Platinum Sponsor
Tom de Ruyck
InSites Consulting, Belgium
Outside-in Thinking to Survive Massive Change
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014
Structural Collaboration
with consumers
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014
‘For impact, speed is at least
as important as the weight you
can put behind it’
Stan Knoops – Unilever R&D
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014
not Doing everything
consumers ask
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014
We need to make Consumers an
integral part of everything we do!
Mariken Kimmels – H.J. Heinz
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014
#2
Activation of
internal stakehol-
ders to take rele-
vant action
#1
Consumer
collaboration
initiatives
#3
Inspiring and
empowering
employees at
all levels
#4
Leverage of
results & culture
externally
#5
Impact
measurement
Lead and
coordinated
by the Chief
Consumer
Officer
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014
Consumer
collaboration
initiatives
#1
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014
Discovering new
opportunities
#1
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014
Bringing down the silos
#1
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014
Deep dive activities
48 hour activities
Bottom-up activities
NO SOUND
OF silence
Time
Inte
nsit
y
#1
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014
Avoid a Collaboration Hangover! #1
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014
#2 Activation of
internal stakeholders
to take relevant
action
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014
Marketing our findings
#2
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014
Online, offline… NO LINE!
#2
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014
Inspiring and
empowering
employees at
all levels
#3
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014
Hig
h
Lo
w
Direct Indirect
L
evel in
the o
rganiz
ation
Relationship with consumers
#3
Executives Management
Frontline Staff
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014
Activate the Movers & Shakers
#3
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014
Leverage of
results & culture
externally
#4
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014
Culture
#5
Performance
Communication
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014
Consumer Coach
People Engager
Ecosystem Builder
Action Hero
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014
The Festival of NewMR 2014 would not be possible without our sponsors. Thanks to:
Our Platinum Sponsor for 2014
Silver Sponsors
Americas Session Sponsor Media Partner Festival Supporters
• Schlesinger Associates • Lightspeed GMI • krea
The Festival of 2014
• Dub
12/2/2014 43 Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014
2014 Platinum Sponsor
Q & A
Sue York Tom de Ruyck InSites Consulting
Ready for a transformation?
linkedin.com/in/tomderuyck
@tomderuyck
Tom De Ruyck Managing Partner
& Head of Consumer Consulting Boards