Tom de ruyck communities - 2013
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Transcript of Tom de ruyck communities - 2013
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A Presenta*on from the NewMR Communi*es Event
15 February 2013
All copyright owned by The Future Place and the presenters of the material For more informa:on about NewMR events visit h?p://newmr.org
For more informa:on about dub visit h?p://dubstudios.com
Event Sponsor
Universal Brands – Giving Brands Local Relevance
Tom De Ruyck InSites Consul:ng
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Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
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@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
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@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
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Fast Growing Economies
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
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@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
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Global Brand Tribes
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
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@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
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@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
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Making Brands Locally Relevant
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
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Leap frogging
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
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Reverse Innovation
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
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@tomderuyck
Commercialization
Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
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@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
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@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
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@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
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@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
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@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
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Customer Dialogues
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
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Celebrate Diversity
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
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Take your Time
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
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Be Agile
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
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@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
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Lost in translation
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
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Language is only 10% of Culture
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
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@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
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Motiv(n)ation #1
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
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The battle of the screens
#2
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
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Different Country, Different Story
#3
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
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Managing Expectations #4
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
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Playing for Attention
#5
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
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How people say things is equally important as what they say
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
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Meet (y)our New Colleguages!
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
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Filling our Blind Spots
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
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Our Eyes and Ears
@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
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@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
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@tomderuyck
Bring it to Life
Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
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@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
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@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
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Q & A
Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013
Sue York NewMR.org
Tom De Ruyck InSites Consul:ng
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linkedin.com/in/tomderuyck @tomderuyck [email protected]
www.insites-consulting.com
Stay Hungry!
Head of Research Communities