Tom Chamberlain (3241) Harrogate High School

A2 Media Studies

Final Evaluation

How effective is the combination of your main

product and ancillary texts?

Final Short Film – Screen Shots from ‘The Eleventh Hour’

Final Products – Ancillary Products

Creating a Strong Sense of Brand Identity

I first generated an original production company called ‘Spectrum Films’. The name spectrum has been used as it relates to the light spectrum captured by a camera filter and video camera, and thus linking directly to film making. Once the logo was designed and exported in Adobe Photoshop CS5, I placed the image at the end of my short film and at the bottom of my film poster and magazine review.

As I wanted to be more creative throughout the production process, I also created a new magazine called ‘Lore’; this name was chosen as the word means ‘a body of traditions and knowledge on a subject or held by a particular group’. Hence the body of knowledge or subject matter could be film making or cinema. I used this name for one of the reviews at the bottom of my film poster and for the title at the top of my magazine review page.

Choosing an Appropriate House Style

In addition to placing both of my production companies logos on all three of my products, I also used a consistent house style to help create a strong sense of brand identity. I used my research into similar products to identify how house styles have been used across different marketing packages for short and theatrical productions. I focused my attention on font, text size and spacing, colour and effects.

I used the exact font called ‘Ronando’, centre alignment and style for the title at the end of ‘The Eleventh Hour’ short film and for the title for my film poster. The spacing it slightly different as the orientation of a widescreen video is different to a vertical film poster. The colour was also changed on the ancillary text, as the colour needed to contrast the sky and therefore I chose black, but lowed the opacity and blend mode of the text.

I did not use the same font for the title of the film being reviewed in my magazine, as this is not a convention due to the magazine potentially reviewing many different texts and thus a consistent house style is needed for every page in the print based product.

Identifying Links Between My Short Film and Ancillary Tasks

I chose not to use a screen shot from my short film in the construction of my film poster, as I felt I needed the image to be slightly more captivating by using a wider range of colour through the colour grading and correction of the image. I think the content of the shot is still very effective, as the image frames an empty road like the establishing shot of ‘The Eleventh Hour’ to connote the endless and tiresome journey the protagonist must endure.

Identifying Links Between My Short Film and Ancillary TasksTo create an effective combination of my main task and ancillary tasks, I used a screen shot from my short film in my film poster. This is a direct link, while the colour blue was ‘eye dropped’ in Adobe Photoshop from ‘The Eleventh Hour’ and film poster to help me decide on the colour scheme for the review magazine. The tagline on the film poster, the text bleed and quote on the magazine review are all different; each sentence combines to create a strong enigma code for the viewer.