Tom 1
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Transcript of Tom 1
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ASSIGN 1 – MUSIC VIDEOS
THOMAS BALDWIN
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'BROCCOLI'D.R.A.M
Genre: Hip Hop/Trap
Type: Performance
Purpose: Promotes artist, shows creativity
Inspiration: Editing, setting
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'SATURDAY NIGHT'WHIGFIELD
Genre: Eurodance
Type: Conceptual
Purpose: Promotes artist
Inspiration: Video concept, style of video
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Genre: Hip Hop
Type: Performance
Purpose: Promotes artist, shows creativity
Inspiration: Editing, setting
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'FADE'KANYE WEST
Genre: House
Type: Performance
Purpose: Promotes artist, Promotes Dancer
Inspiration: The performance
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'HOTLINE BLING'DRAKE
Genre: R&B
Type: Performance
Purpose: Promotes artist, shows creativity
Inspiration: Lighting
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'MY HEART WILL GO ON'CELINE DION
Genre: 90's Pop
Type: Performance and Narrative
Purpose: Promotes artist, Promotes the film
Inspiration: Editing
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'PANDA'DESIIGNER
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Genre: Dance
Type: Performance
Purpose: Promote artist, create interesting video
Inspiration: Variation of shots and cutting back to artist
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'UPTOWN FUNK'BRUNO MARS
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Genre: Dance, Pop
Type: Performance
Purpose: Draw attention to artist and promote him/video
Inspiration: Creating an amusing narrative using a dance theme
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'LETS LURK'67
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Genre: Grime
Type: Performance
Purpose: Promotes artist, shows their style of life
Inspiration: Setting
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'RADIOACTIVE'IMAGINE DRAGONS
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Genre: Electronic Rock
Type: Performance and Conceptual
Purpose: Promotes artist, shows creativity
Inspiration: Slow Motion, Creativity
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'THRILLER'MICHAEL JACKSON
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Genre: Pop and Funk
Type: Performance and Narrative
Purpose: Promotes artist, shows creativity
Inspiration: Performance, Talk Over
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'CHILDREN'JUSTIN BIEBER
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Genre: Dance Pop
Type: Performance
Purpose: Shows creativity
Inspiration: Setting, Performance
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'CHANDELIER'SIA
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Genre: Electropop
Type: Performance
Purpose: Shows the artists Creativity, Representation of her life
Inspiration: Performance, Creativity, Setting
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'KNOW ME FROM' STORMZY
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Genre: Grime
Type: Performance
Purpose: Promotes artist
Inspiration: Setting, Performance
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'HEATHENS'TWENTY ONE PILOTS
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Genre: Rap Rock
Type: Performance and Narrative
Purpose: Promotes Film
Inspiration: Setting
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'ONE MORE TIME'DAFT PUNK
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Genre: French House
Type: Conceptual
Purpose: Promotes Film
Inspiration: Setting
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'#WHERESTHELOVE'BLACK EYED PEAS
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Genre: Hip Hop
Type: Performance and Narrative
Purpose: Show violence in the World
Inspiration: Performance, Editing
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'STAND BY ME'OASIS
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Genre: Britpop
Type: Narrative and Performance
Purpose:
Inspiration: Performance, Story
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'THE NIGHTS'AVICCI
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Genre: House
Type: Performance
Purpose: To promote his album
Inspiration: Camera work
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'MNEK'THE RHYTHM
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Genre: House
Type: Performance
Purpose: To promote the artist
Inspiration: Setting, Shots
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'WATCH ME'SILENTO
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Genre: Rap and Pop
Type: Performance
Purpose: To promote the artist
Inspiration: Editing, Shots
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'LOSE YOURSELF'EMINEM
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Genre: Rap
Type: Narrative
Purpose: To promote the artist, show his life
Inspiration: Setting, lighting
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'HOLD UP'BEYONCE
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Genre: R&B
Type: Performance and Narrative
Purpose: To promote the artist
Inspiration: Underwater shots, performance
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'WORK'RIHANNA
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Genre: R&B and Pop
Type: Performance
Purpose: To promote the Rihanna and Drake
Inspiration: Setting, Lighting
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'FREAK OF THE WEEK'KREPT AND KONAN
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Genre: Rap and R&B
Type: Performance
Purpose: To promote the artist
Inspiration: Setting
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CONVENTIONS
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CAMERA SHOTS• Depending on the genre of the video there will be common shots used, Long, Medium and
close up shots will be used in most videos, this is so the artist can show their audience their location using long shots, and also show themselves or objects in their video that might link in with the lyrics.
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CAMERA MOVEMENTS • Different camera movements will be used such as pans, tilts and tracking shots, they are used
so that the artist can move around in shot and also to keep the narrative clear and flow with the music and shots.
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EDITING• A variety of editing techniques will be used, mainly cuts so that different shots can be put
together to make the narrative clear or to make the video flow, making it more appealing to the audience.
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CONVENTIONS OF GENRES
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R&B• R&B music videos will mainly focus on the artist and them showing off their lifestyle, with the
location being their house or somewhere expensive so that their audience look up to them. Will also normally feature a narrative that links in with the lyrics and is based on their past life.
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ROCK • The video will most likely be purely performance with shots of the artists performing on stage
at a concert, dark lighting on the crowd so the artists are the main feature of each shot.
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HOUSE/DANCE• House and dance music videos will normally feature the artist but it will be them both singing and
dancing in a routine with other dancers. Will have bright and colorful lighting to keep the artist and actors clear and also keeps the mood of the video high.