Tohoku crossing-en(v8-08-07-2015)

Tohoku CrossingJapanese roots of Coria del Río

A project promoted by

City of Coria del Río (Spain)

Tohoku Crossing

A journey from Tokyo to Tohoku

An journey in Japan, running for 300 kmfrom Tokyo to Tohoku

The genesis

400 years ago, in October 1614, a group of Japanese under the com-mand of Hasekura Tsunenaga and accompanied by Fray Luis Sotelo, a Franciscan born in Seville, went up the Guadalquivir and landed in Coria del Río.

A year earlier they had left Sendai, sent by daimyo of Mutsu, Date Masamune, with the purpose of establishing trade and diplomatic relations with Spain and attracting new religious people. It was the Keicho Embassy, taking its name from the Japanese era calendar, during which was carried out.

After visiting Seville, Madrid and Rome, Hasekura Tsunenaga and Fray Luis Sotelo, along with some Japanese people left for Japan in 1617, leaving in Coria del Río an inheritance that, after four centuries, is more alive than ever. This is the Japanese blood running through the veins of the “corianas” and “corianos” surnamed Japón, descendants of Japanese who stayed in Coria del Río when Hasekura returned home.

Hasekura Tsunenaga

Bringing cultures

In the town of Coria del Río (South of Spain), over 700 people have the surname Japón (Japan in Spanish). They are progeny of the japanese who decided to stay in Coria del Río and not return to Japan. It was in 17th century.

Linking stories


Objectives of this experience

Tohoku tribute

The roots of “Japón” surname

The purpose of this trip is to present the cultural relations between Coria and Japan and their historical ties. And all this in a sporting context. Because sport represents positive values in all cultures of the world and promotes rapprochement between people.

Our route passes through Fukushima, Miyagi and Iwate, 3 prefectures heavily affected by the earthquake and tunami March 2011. Running through those devastated areas, we want to pay tribute to the people of Tohoku, characterized by perseverance and resilience.

Why this route? The first explanation is found in another key figure in the history and culture of Japan, Matsuo Basho writer, and his book Paths of Oku (Oku no Hosomichi), in wich two travellers go in search of experiences and knowledge. They start from Tokyo, passing by Fukushi-ma and, months later, they come to the Sendai region.The second explanation is that the route described in this book runs through places where we can find the roots of the surname "Japón" in Coria del Río. Hasekura Tsunenaga was a samurai of the current prefec-ture of Sendai.

Tohoku Crossing

Finding roots

Relationship between Japan and Coria del Río


Lecturer: Juan Manuel Suárez Japón

During our trip, some lectures will be given in some cities or towns, in order to raise awareness of the historical ties between Japan and Spain, especially the uniqueness of the surname "Japón" in Coria del Río. We also will announce the projects that are currently underway between institutions of Japan and Spain.

EXECUTIVE VICE PRESIDENT of the Asociación Hispano Japonesa Hasekura, of Coria del Río (Seville).PROFESSOR of Geography at the University Pablo de Olavide.RECTOR-CHAIRMAN of the Universidad Internacional de Andalucía (2005-2013).

DIRECTOR (Regional Minister) of Culture and Environment, Government of Andalusia (1990-1994).MP in the Parliament of Andalusia. Member of the Committees on Education, Culture and Environment (1986-1996).PRESIDENT of the Andalusian Committee for Biosphere Reserves (MAB-UNESCO) (2000-2013).

FOUNDING MEMBER of the Asociación de Amistad Hispano Japonesa Hasekura, Coria del Río (Sevilla) (1997).AUTHOR OF THE BOOKS: "Japones y Japoneses a orillas del Guadalquivir". Tribute to Virginio Carvajal Japón. Cajasol. Sevilla. 2007 and "De Sendai a Coria del Río. Historias de Japoneses y Japones". University of Seville. Sevilla. 2014.In both works he has included not only the result of his research, but also their experiences, having been protagonist and main witness in the genesis and development of relations of friendship Hispanic Japanese in Coria del Río.

COLUMNIST in written and active LECTURER and promoter of the historic meeting between japanese of the Keicho Embassy and Coria del Río, from which the surname "Japón" is the most notorious extension.

Tohoku Crossing

Lecture series


Sendas de Japón

Una travesía de Tokio a Sendai

JAPAN

DAY 1Start in Tokyo, from Nijyubashi (Imperial Palace) or Ueno Park. After run 25-30 km, we take the car to Fukushima prefecture.

FUKUSHIMA PREFECTURE

DAY 2Run and see sakura blooming in Kominejyo - Stay in Shirakawa cityDAY 3Run and see sakura blooming in Miharu - Koriyama cityDAY 4Run and see sakura blooming in Hanami Yama - Fukushi-ma cityPay tribute to the people of Fukushima.Take the car to Iwate prefectureDAY 5

IWATE PREFECTURE

DAY 6Run and see sakura blooming in Chusonji (konjikido) - HiraizumiDAY 7Run and see sakura blooming in Ishiwari Zakura - MoriokaTake the car to Miyagi prefecture

MIYAGI PREFECTURE

DAY 8Run from Ishinomaki to Matsushima - See sakura blooming in Saigyo Modorinomatsu parkDAY 9Run from Matsushima to Sendai - See sakura blooming in Aobajyo park

ITINERARY INTENDED



A key objective of this experience is to show Japan as a tourist destination. This is possible through the presence of Japan and Tohoku Crossing project on the media, which is detailed below.

Advantages that support the project Tohoku Crossing

Benefits for Japan. International promotion of the Japan destination.

Advantage for collaborating prefectures. Our journey begins in Tokyo and will pass through the prefectures of Fukushima, Iwate and Miyagi. As part of Japan, these prefectures have the oppor-tunity to show their best tourist attractions: What to see? Where to go? What to do? Where to sleep? Where to eat? In this sense, our journey will adapt to the preferences of each prefecture, organizing an itinerary that allows each one to present those aspects most interesting.

The main advantage is that prefectures have the opportunity to promote themselves as prominent places within the destination Japan.

Tohoku Crossing highlight the best of the culture and places of Japan

Type of content to be published. Stories about Tohoku Crossing, an experience in Japanese soil. Reports on Japan as a tourist destination.

Types of media where we will publish. Television - Radio - Press - Journals - Magazines - online media.

Scope. Regional - National - International.

Live Documentary. During our trip to Japan we will post a live reportage that will can be followed via social networks.

Subsequent conferences. Once completed the journey, exhibitions and conferences are planned in Spain from the generated documentary material, in order to continue spreading Japan as a tourist destination and its culture and relations with Spain and especially Coria del Río.

The destination Japan will be present in the mediabefore, during and after Tohoku Crossing.

KNOW IN REAL TIME THE PRESENCE IN THE MEDIA OF THE TOHOKU CROSSING:

https://docs.google.com/document/d/1Kbe3MXjB3FbsbsDPw-5cFBz3b-pNLfJYV4FpLkdoNyY/edit?usp=sharing

Tohoku Crossing

Japan as a tourist destination


Live documentaryThis experience is not just a sports, traveller or cultural project; it is also a communication project designed to reach as many people as possible. As a researcher at the University of Seville (Faculty of Communication Studies), the author will use the new technologies applied to journalism to produce a live documentary, so that users can follow in real time through their smartphones, tablets or computers.

Tohoku Crossing


Sponsorship proposalSponsor this adventure is a great opportunity to link the spon-soring brand with positive values as sport, the spirit of excellen-ce and exploring new horizons.

As for the media coverage, writing mainstream media, radio and television, regional and national, at least will offer their spaces to Eduardo Fernández-Agüera: Radio Exterior de España, Canal Sur, Cadena SER, Onda Cero, Punto Radio, Radio Aragón, El Mundo, Diario de Sevilla and every newspaper in the Joly Group, ABC, El Correo de Andalucía, AS, MARCA, Diario Deportivo, What, DNA 20 minutes ... plus Runner's World, the most widely read magazine in the world.

It has also been filmed a documentary, the first in a series of three on the Grand Raid of Reunión Island, which will be broad-cast in Spanish and international television channels.

The sponsors will also have presence in the project website: www.eduardofernandez.eu.

Tohoku Crossing

Real Betis Balompié, a strategic partner

Real Betis Balompié, a historic Spanish football club, participa-tes as a strategic partner in this project. Recently, Real Betis Balompié and Coria CF have signed a framework agreement with the City of Coria del Rio for the development of sports, social and cultural projects in Japan, using historical and human links between the city of Coria del Rio with Japan for more than four years ago. Real Betis Balompié, aware of the importance of this historic relationship, has joined the Tohoku Crossing project as a strate-gic partner, because the Institution fully share its objectives: strengthening the relationship between Spain and Japan through dissemination of the historical link with Coria; support the reconstruction of areas devastated by the earthquake and tsunami of March 11, 2011; disseminate in Spain the attractions of the route of the project. Real Betis Balompié brings to the project the collaboration of Adidas, one of its main sponsors, and especially an enormous capacity for worldwide visibility, given its status as historic team in the elite of Spanish football.


Eduardo Fernández-AgüeraTravel journalist, has worked for major magazines sector including GEO and National Geographic Travel. Also for other Motorsports as Speedway Online, Solo Auto 4x4 and Motociclismo . Eduardo was 125cc rider Grand Prix and worked at the World Championships Speed. As member of the Spanish Geographical Society, he conducts adventure races in the most inhospitable and extreme places on earth.

The author takes his job as a way to share the things he does and the experiences he lives. He tries his work to be useful to the people, as succeeded himself, broaden their horizons and awaken their curiosity elsewhere, other way of life, other perspectives. In this sense, the adventures Eduardo performed worldwide are raised as major spor-ting challenges whose achievement must constantly overcome, raising awareness of the enormous potential we have to get what we want and our vital right to fight for it. And of course he makes adven-tures to report them.

Tohoku Crossing

BUDGET

Tohoku Crossing

Flight 3.300 €Average expenditure per person per day 6.720 €Guide / Interpreter 4.000 €Car rental 1.000 €Resources of Eduardo 1.000 €Technical video editor 800 €Extras / Contingencies 3.000 €

TOTAL 19.820 €

Estimated expenditure for three people (Eduardo, Juan Manuel and a support person) for a period of 12 days.



Further information at:

www.eduardofernandez.eu http://facebook.eduardofernandez.eu http://youtube.eduardofernandez.eu

http://picasa.eduardofernandez.eu

Contact:

日本語のお問い合わせ: [email protected]

Eduardo Fernández-Agü[email protected]

Mobile phone: +34 615 346 760

Tohoku Crossing

A project promoted by

City of Coria del Río (Spain)

Partners

Tohoku crossing-en(v8-08-07-2015)

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Transcript of Tohoku crossing-en(v8-08-07-2015)