Today’s intelligent direct response solution

Challenges Facing Nonprofit Organizations

• Charitable organizations and foundations find it difficult to solicit donations and volunteer support because of rapidly changing communication methods.

• NPOS need to better understand what motivates existing donors and volunteers to provide financial support and give their time.

• Non-profits need to engage the emergent generation to support it’s work.

• While orgs may understand the principles of relationship, they fail to implement systems, strategies and tactics to enhance them; they see the type of contact that they initiate for constituents as transactional commodities instead of opportunities to strengthen relationships.

MindFrame Solution

MindFrame delivers distinct solutions to integrate traditional and new media to compel a movement to raise more funds and/or increase engagement and volunteerism with an organization.

• MindFrame Campaign

• MindFrame Mobile App

MindFrame Campaign

• Our campaign is a fusion of purls, email, direct mail, phone, mobile applications, text messaging, Facebook, Twitter and web-based tools, creating messaging that is personalized to each prospect in the database

• We learn a constituents interests, affinity and DISC psychological profile ensuring that communication resonates and drives the results the organization requires

MindFrame Mobile App

•Our proprietary mobile application allows subscribers to stay in touch with all news and events surrounding an organization.

•Users have the opportunity to make gifts, buy tickets, interact with social media, volunteer, and see the impact of their gift.

Business Model

• MindFrame Campaign Software follows the SaaS model, requiring an initial set up fee. A monthly subscription fee is then applied depending on the level of service the customer wishes to receive.

• The MindFrame Mobile App has a one time development fee, then a monthly maintenance fee for the Content Management System.

Sales

• The key to MindFrame’s success is to build effective distribution networks. The following channels will be used to sell MindFrame products:

• Internet Sales

• Associations and Trade Organizations

• MindFrame Reseller Partners

• Internal Sales Team

• Product Placement

Market Demand• The number of charitable organizations in the U.S. continues to grow despite the

fear of duplication of effort among various charities and more stringent IRS policies surrounding the application for tax-exempt status.

• In 2010, there were nearly 1.3 million charitable organizations and foundations in the United States alone, more than double the number in existence just 15 years ago. (Chronicle of Philanthropy, April 3, 2011).

• The average non-profit spend for direct response marketing is $126K a year (urban institute 2002)

• Were going to tell them how to spend the money more effictively

• Digital media spending has risen from $18 billion to $91 billion from 2008 to 2010

• Smart phone usage increases approximately 18% every 4 months

• People use social media as a search function 8% more than traditional search engines

Competition

• There is no shortage of vendors for charitable organizations, MindFrame differentiates itself by integrating new and traditional media and developing technology in an industry that traditionally lags behind.

• Blue State Digital

• Harris Connect

• Blackbaud

• Dukky

• Grizzard

Growth Opportunity

• Develop Proprietary CMS for Phone App

• Proprietary Software Development

• New Markets with parallel needs

• Political

• Small Business

• Tourism

• Government

• Healthcare