Prepared by: Jesse Krim

Overview of Social Media Strategy for Premiere Energy Auction

Premiere Energy Auction

Background

Premiere strives to save their clients money by introducing a

proprietary software where energy companies compete to underbid each other to secure

a job.

Social Media Strategy

Premiere’s social strategy ranges across five platforms: Facebook- Mass content

Twitter- Targeted content Instagram- Visual Content Pinterest- Related Content

LinkedIn- Professional Content

Facebook Strategy

Current Strategies: ● Premiere is focused on selling their business strategy. ● Use unique taglines such as “Savings Saturday” to

promote their product. ● Feature their large clients to promote their credibility ● Explanation of their value proposition ● Promote Company teamwork ● Promote “Green” initiatives

Aesthetic: Thumbnail or link always included 3-6 lines of text

Twitter Strategy

Current Strategies: ● Create “Hooks” such as posting their

contact information and links to their website

● Promote large clients that use their services

● Links to explain their value proposition ● Post and retweet current industry news

and events ● Post about company industry experience

Aesthetic: Clean profile picture Not many pictures

Instagram Strategy

Current Strategies: ● Explain their value proposition and

include a call to action ● Promote current industry news ● Post tips on how to save money on

energy costs ● Feature clients who are saving money

using their service ● Post Energy humorous cartoons ● Highlight the history of their industry

Aesthetic: Green colored pictures & Neutral tone

Pinterest Strategy

Current Strategies: ● Repost pictures from Facebook with

links back to Premiere’s bio ● Industry news ● Energy saving efficiency tips ● Alternative forms of Energy ● Careers with Premiere ● Positive strategies for a green planet

Aesthetic: Interesting photos & great energy tips

Recommendation #1

Post hooks from one platform to another

● Linking Twitter to Instagram ● Instagram to Facebook, etc.

○ so users can follow content across platforms easier

Recommendation #2

Showcase how their product is changing the energy industry.

● “How is our product helping to change the world around us?”

● As well as “How is our product helping commercialized companies “Go Green?”

Recommendation #3

“Every company is a media company” -Gary Vaynerchuk

● Create value for your followers ○ Provide knowledge and current

events about the energy industry

Implementation

● Add links to other social media pages in company profiles and website ● Include a few posts about Going Green and renewable energy per platform per content

calendar ● Continuing to brand a “Green” service to their audience ● Highlight their impact beyond their clients, explain how their service is disrupts the

energy industry ● Include more current events on renewable energy as well as relevent climate change

news

Conclusion

Questions?