Today’s Agenda
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Today’s Agenda• The 2 types of video marketing
• Basic – not being in the video period but providing a benefit that is going to create an huge emotional connection
• Advanced – Video sandwich, equipment and Youtube• “Next Week” Advanced / Advance – getting your feet wet with Adobe
Premier Elements to edit your using the Sandwich Video
• Where to get daily video ideas, free content(but have somebody else doing 90% of it for you)
• How and why to overcome the fear of video marketing• This isn’t an option my friends…..
• Why you should absolutely be doing videos on a weekly basis• They want to work with you but can’t remember you?
Some Video Ideas Video Business Cards
• Post url on Social Media Sites send in an email to new clients who you’ve just met
• Add it in your listing flip book
• Build your YouTube channel
Happy Birthday • Wish your Facebook
clients happy birthday• And post on their
Facebook wall• Promotes good feelings
that you thought enough to do this
• And their 200+ average friends will see your post.
Listing Video• Another way to
promote your listings• Sellers love this idea• Ask them to post on
their Facebook wall• Add to your
Facebook and Listing fan page
• Build your YouTube channel.
Why Video???
Wouldn’t it be silly to have to read a commercial?Wouldn’t you rather just watch a story?Free reports are like reading a commercialVideo marketing is telling a story
Overview of Strategy
• Find a “Viral Video”
• Insert in an intro
• End with a call to action
• Your Intro “Viral Video” Your Call To Action
How You Benefit
• Your Intro “Viral Video” Your Call To Action
• Eliminates “camera shyness”• Eliminates “Don’t Know What To say”• Odds are it will be more interesting than
anything else you do• You Still Get “Bonding & Trust”
Super cool to do in combination with your loan officer
Do Video Sandwhich with your loan officer &Then send to Insurance company database…..
Intro Video Needs To Be You
People do business with people they know, like, and trust
Video creates bonding and trust better than anything (other than 1 on 1 appointments)
You want “you” in the video so they bond & trust you so that they want to work with you
The Intro Video
• Try to get out of office
• Let them get to know you
• Include friends and family
• Puppy dogs rule
The Intro Video
• Wear what you normally wear around town(so you’ll be recognizable)
• Don’t try to be CNN newscaster
• Be yourself
• Talk like you are talking to a friend(pick your best friend, and talk to that person)
What If The Video Has Been Seen Already By A Lot Of People?
• Many people still haven’t seen it
• Viral Videos get more viewers every day
• How many times have you watched a video more than once?
• Use it and send it out,
The One Problem
The “Viral Video” has been downloaded as an FLV file and needs to be converted to a WMV file.
Here’s Your Formula For Call To Action Video
1. “That was pretty cool wasn’t it”2. Here’s what I got3. Here’s how it will benefit you (so that)4. Here’s what I want you to do next
Here’s What I Got
• This is the thing that you do well, your unique selling proposition
• Examples: 40,000 eyeballs that will see that your home is 4sale
• Your own personal website just for your home• Credit challenged OK because you know of a great credit
repair company• list of homes for sale for “pennies on the dollar”, etc…
Where To PostFacebook
• Chamber of Commerce Fan Page• Your Fan Page• Your Personal Page• With Referral Partners• Popular fan pages of your prospects
Where To Post
• LinkedIn (groups)• Your website• Email out• Put a link on your newsletter• Put a link on referral partners newsletters
(insurance companies, local business)• YouTube.com• TubeMogul.com
Review
1. Record Intro Video2. Pick out “viral video on YouTube, Google, or Break.com3. Download “viral video” using RealPlayer.com4. Record Call To Action Video5. Put 3 videos together and fuse them together using
Adobe Premier Elements6. Place new fused video everywhere7. Rinse and repeat with insurance and title company
referral partners in conjunction with your loan officer.