Toastmasters Vice President Public Relations Training
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Transcript of Toastmasters Vice President Public Relations Training
Vice PresidentPublic Relations
District 37 (North Carolina)
Toastmaster Leadership Institute East
Presented by: Sharon Dawson, ATM-S, AL-B
Date: June 28, 2014
Twitter: SharonADawson1
Cell Phones
Turn them back ONKeep on vibrateLive tweeting encouraged
TM’s Definition of VP PR Role
Protect and publicize the Toastmasters brand.
Promote the club to local media.Maintain a club website.Join a Toastmasters-moderated social
networking website.Produce and distribute a club newsletter
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At the Club Meeting
Ask for contributions to the newsletter and website
Promote events from other clubs, such as T3 S3 in August
Promote TLIs, District ConferencesPromote Area, Division contests
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Flyers & Business Cards
Members can distribute at their workplace, church, etc
Different themes: Want to Nail That Interview? Fear of Public Speaking? Elevator Speech
Pick Target AudienceNeighborhood Welcome Kits
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The Toastmaster Magazine
Post articles (with permission) to your club website or blog
Add label to front with your club website, Facebook, Meetup links
Leave at doctor's offices, coffee shops, gyms, break rooms at work
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Members hang their ribbons/trophies/certificates in their cube
Promote club member achievements in company newsletter/intranet/bulletin boards
Place club banner in company lobby, so even visitors can see it
Table in break room/lobby with goodies to advertise club
Corporate Clubs
Corporate Clubs
Seminars for co-workers on Elevator Speeches, Giving Presentations, etc.
Invite Senior Management to present at meeting open to everyone
Put up signs in advance of meetings, but take down afterwards
Press Releases
Club events - anniversaries, contestsNew officersMembers earning levels (CC, ACB, DTM,
etc)Be sure include info about club at bottom
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Submit Press Releases
www.prlog.orgwww.prfocus.comwww.pr-inside.comwww.wikihow.com/Write-a-Press-Release
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Press Releases
Include 5 WsLink to your website talking about same
event/topicKeywordsFacts not opinions
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Activity: Write a Press Release
1. Opening grabs readers attention
2. One to Two Paragraphs with more details
3. Quote from club officer/member
4. Call to Action
5. About Toastmasters International at bottom
Public Relations Committee
Delegate – Extravagant titles Majordomo of Multimedia Marketing Internet Marketing Coordinator
Newsletter EditorWebmasterHandle updates on social media they’re comfortable
withLooks great on a resume!
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Club Website
FreeToastHost.org 2.0Customize for your clubPictures of members & meetings
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Be sure to setup as a FB Page, not a PersonSetup with a generic email address for clubPopulate with Testimonials from club membersAdvertise themes for the meetingsPost meeting summaries/pictures
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Facebook Example
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Tweet about meetings, TLI, club events Reminders before meetings Word of Day Summary of speakers main points
Include @ToastmastersInclude Toastmasters in your personal
Twitter profile
Sample Tweets
Twitter Examples
@VisionMastersTM@AnkenyTMClub@SSpeakers@BullCityToastMr@ToastmastersD37@Toastmasters@SharonADawson
FourSquare
Check in at your meeting locationAdd tipsAdd pictures of your meeting
LinkedIn Group
Setup one for your club/cityNetworking opportunitiesShare knowledge to gain new membersMembers add Toastmaster club to their
profile page
Meetup and Eventbrite
Open HouseClub ContestWorkshops open to public
Google Your Club
Facebook, Twitter, Meetup shows up?Older websites out there with your Club's
name & old data?Is your club listing on
www.toastmasters.org accurate?
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First video is from a talking bird; from 2011
Last updated 2011
Old, no current listings on there
Sharing
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Toastmasters Intn’l resources
Visual Branding page
www.toastmasters.org/vbp PR Corner
www.toastmasters.org/Members/PRCorner.aspxWebsite usage guidelines
www.toastmasters.org/Web_Use
www.toastmasters.org/lettheworldknow
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