ToAD 2019 Brochure v1 - Taste of Abu...
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www.tasteabudhabi.com
Transcript of ToAD 2019 Brochure v1 - Taste of Abu...
www.tasteabudhabi.com
TASTEA GLOBAL FOOD EVENT PHENOMENON
ABOUT IMG GLOBALIMG is a global leader in sports, fashion and media operating in more than 25 countries around the world.
IMG’s businesses include Events & Media, College, Golf, Tennis, Performance and IMG Academy, Fashion, Models, Culinary, Clients, Licensing, Joint Ventures, and creative management agency Art + Commerce.
www.imgevents.com
ABOUT ONE CMGONE Communication & Marketing Group have been established in the Middle East for 20+ years. The multi-faceted business is a leading event organiser in the region, delivering a wide range of trade and consumer events in the UAE, and Saudi Arabia.
www.onecmg.com
18 CITIES4 CONTINENTS400,000+ FOOD LOVERS
With a global footprint that stretches from London to Sydney, Amsterdam to Auckland, Paris to Dubai and further afield, Taste is a trusted, internationally recognised event that delivers time and time again.
Taste Festivals are truly world-class events which offer unrivalled opportunities to engage with committed and informed consumers.
The mix of extraordinary Michelin quality restaurants, celebrity chefs, diverse and exciting producers and ingredients, coupled with a relaxing and stunning alfresco setting, makes Taste a winning formula for all involved.
The Taste of Abu Dhabi is a truly unique and unparalleled event, offering unmatched opportunities to engage passionate consumers, elevate brand positioning, and hosting VIP clientele.
Taste is truly global, with festivals and events taking place in 18 cities across the world: in Europe, North America, Asia, Australasia, South America and the Middle East.
From intimate dinners hosted by trendsetting restaurants to exclusive collaborations between internationally revered chefs, or citywide festivals celebrating the breadth and innovation of the industry, Taste are the worldwide leaders of food-driven experiences.
BRINGING TASTETO THE UAE’S CAPITAL
TASTE GLOBAL SNAPSHOT
ABU DHABI SNAPSHOT
- ESTABLISHED IN 2004- 24 FESTIVALS GLOBALLY- ACROSS 18 CITIES
ESTABLISHED IN 201475,000+ VISITORS OVER 5 YEARS50+ CELEBRITY CHEFS80+ RESTAURANTSINTERNATIONAL HEADLINE BANDS INCLUDING BILLY OCEAN, TONY HADLEY, GIRLS ALOUD AND THE WAILERS
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Yas Island is without doubt one of the most exciting and emerging international entertainment destination in the world. A 30 minute drive from the UAE’s capital, Yas Island is home to the state-of-the-art Yas Marina Circuit – host to the annual F1™ Etihad Airways Abu Dhabi Grand Prix.
Attracting Super Yachts from as far away as Australia for the annual F1™ Abu Dhabi Grand Prix, the Yas Marina is central to Abu Dhabi’s ambitions of becoming a strong rival to traditional yachting grounds such as the Mediterranean and Caribbean.
Overlooking the stunning Yas Marina F1™ Circuit, Cipriani features signature dishes from Harry’s Bar in Venice and classic Italian favourites.
The region’s biggest open-air event facility and home to the annual Yas After- Race Concerts, du Arena has hosted some of the world’s biggest entertainment names, with recent concerts seeing Metallica, The Rolling Stones, Justin Timberlake, Robbie Williams and Bon Jovi playing live on Yas Island.
The 25,000 capacity Du Arena is Abu Dhabi's premier, large scale multi -purpose venue and provided the perfect location and setting for Taste of Abu Dhabi 2019.
ONE CMG have worked closely with Yas Island and the Du Arena for several years, delivering successful, large scale consumer events at the venue including The Kidz Fest and Yas Movies in the Park which attracted over 60,000 visitors in 2019 alone.
THE PRESTIGIOUS DU ARENA
YAS ISL ANDTHE HEART OF ABU DHABI
VISITORPROFILE
AED 415 AVERAGE
SPEND PERVISITOR
15 ,000+VISITORS
IN 2018
88%OF OUR 2018
VISITORS WILLRETURN IN 2019
92%OF OUR 2018
VISITORSRATED THE EVENT
4 /5 STARS
OUR VISITORSRATED OUR
RESTAURANT SELECTION & THE FOOD OFFERINGS
4 /572% WESTERN EXPATS14% LOCAL ATTENDEES
14% TOURISTS
AUDIENCE
DEMOGRAPHICS
68% ABU DHABI19% DUBAI
13% UAE & OTHER
CHEFS’ THEATRESavour live demonstrations, culinary challenges and entertaining tutorials from an inspiring lineup of chefs.
FEATURESAND FESTIVAL EXCLUSIVES BIG BAKING TENT
This new feature guarantees to add extra flavour to your day, with a series of Masterclasses by the original Cake Boy himself, Eric Lanlard.
INTERNATIONAL FOOD PAVILIONA fantastic tasting and sampling feature to enhance the overall visitor experience. Offering samples from the very best locally produced honey, olives, cheeses, breads and more.
KIDS’ ZONEKeep the children entertained with a variety of exciting and creative activities.
COOKING CHALLENGEPut your creative cooking skills to the test as you cook alongside celebrity chefs and compete against other challengers to win prizes.
RESTAURANTS15 of the very best fine dining restaurants from Abu Dhabi.
VIP LOUNGEAdd even more style and sparkle to your day at Taste of Abu Dhabi.
ENTERTAINMENTFor Taste of Abu Dhabi 2019, we have 2 headline acts performing on Thursday and Friday evening.
Expect the very best in international talent and an unforgettable show.
JENNY MORRIS REZA MOHAMMED ERIC LANLARD VALENTINE WARNER
JUN TANAKA
TAREK IBRAHIM
ANNABEL KARMEL
ED BAINES
SANJEEV KAPOOR
GIORGIO LOCATELLI RICHARD SANDOVAL
MOHAMMAD ORFALI
CHEFS AND PERSONALITIESLearn from the masters! Pick up some new recipes, tips and tricks from your favourite celebrity chefs performing live at Taste of Abu Dhabi.
TASTECORPORATE HOSPITALIT Y SESSIONS
TASTE CORPORATE SESSIONS
Taste of Abu Dhabi offers our corporate clients the opportunity to host their very own corporate session. Over the past 5 years, our Taste corporate sessions have proven to be a huge success for a variety of different companies, including banks, airlines, media agencies, insurance companies and more.
Taste Corporate Sessions provide a perfect setting for companies to let their hair down, relax and unwind, whilst enjoying the fantastic food and entertainment offering that Taste of Abu Dhabi provides each day.
Taste of Abu Dhabi corporate sessions give our clients their very own private area, a private bar and clients will be provided their own private service team in this area.
Situated in a prime location next to the main stage, clients can entertain guests and employees, enjoy a selection of food from our participating restaurants and take advantage of the private bar.
IN THE TASTE CORPORATESESSIONS PACKAGE
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3 hour per sessions Available sessions on Thursday (6pm-11pm); Friday 3 sessions (12pm-3pm, 4pm-7pm & 8pm-12am) and Saturday (12pm-3pm, 4pm-7pm & 8pm-11pm)100 drinks vouchers and 100 food vouchersPrivate bar and serviceBranding can be provided by client (to be approved by ONE CMG)Prime location, next to the stageOpportunity to invite clientsFor larger groups, please contact us to discuss options & availability
COST PER SESSION: $15,000
FOR MORE INFORMATION, PLEASECONTACT A MEMBER OF OUR SALES TEAM
+971 52 390 [email protected]
WHAT’SINCLUDED
• Bakery, Cake & Desserts• Beverages• Canned & Chilled Food• Chocolate & Sweets• Condiments, Sauces & Preserves• Confectionary & Snacks• Dates• Energy Drinks• Fresh Fruits & Vegetables• Frozen Food• Grains, Cereals & Flours• Herbs & Spices• Honey & Jam• Ice Cream• Juices• Meat & Poultry• Milk, Cheese & Dairy
• Mineral, Spring & Flavoured Water• Nuts & Dried Food• Oils• Olives & Olive Oil• Organic & Diet Food• Rice• Tea, Coffee & Herbal Infusions
The Taste of Abu Dhabi offers a unique platform to companies and businesses to reach a large-scale, consumer audience. Our comprehensive pre-event marketing also provides huge exposure and visibility for our exhibitors.
WHO EXHIBITS?
• Car garages and repair products
AUTOMOTIVE
• Clothing• Sports equipment• Luggage
RETAILFOOD AND BEVERAGE
• Gyms• Spas and wellness centres• Hairdresser and beautician• Perfumes and cosmetics• Sports clothing• Jewellery
LIFEST YLE & FITNESS
• Real Estate Developers• Property Management companies• Mortgage advisors
PROPERT Y & REAL ESTATE
• Insurance companies• Concierge companies and services• Doctor and dentist practices• Maid and cleaning services• Home repair companies
SERVICES
• Household furniture• Interior design companies
FURNITURE
• Schools and nurseries• Colleges• Universities• Educational products
EDUCATION
• Gyms• Spas and wellness centres• Hairdresser and beautician• Perfumes and cosmetics• Sports clothing• Jewellery
LIFEST YLE & FITNESS
• Food Franchises• Private label• Organic foods• Halal Products• Child food• Pet food
SPECIALIST
EXHIBITINGAT TASTE OF ABU DHABI
ABOUT IMG GLOBALIMG is a global leader in sports, fashion and media operating in more than 25 countries around the world.
IMG’s businesses include Events & Media, College, Golf, Tennis, Performance and IMG Academy, Fashion, Models, Culinary, Clients, Licensing, Joint Ventures, and creative management agency Art + Commerce.
www.imgevents.com
With a global footprint that stretches from London to Sydney, Amsterdam to Auckland, Paris to Dubai and further afield, Taste is a trusted, internationally recognised event that delivers time and time again.
Taste Festivals are truly world-class events which offer unrivalled opportunities to engage with committed and informed consumers.
The mix of extraordinary Michelin quality restaurants, celebrity chefs, diverse and exciting producers and ingredients, coupled with a relaxing and stunning alfresco setting, makes Taste a winning formula for all involved.
SOME OF THE PREVIOUS EXHIBITORS INCLUDE:
EXHIBITINGAT TASTE OF ABU DHABI
SPONSORSAND RESTAURANTSSOME OF THE PREVIOUS SPONSORS AND RESTAURANTS INCLUDE:
MARKETINGCAMPAIGN
Outdoor
9,800,0002 weeks
Radio
9,200,0002 weeks
PressAdvert
16,515,6918 weeks
PR Print / Online
5,154,42710 weeks
HTML
6,838,09010 weeks
SMS
2,000,0003 weeks
Social Media
4,050,00010 weeks
18,747,20910 weeks
Digital Campaign
*All figures stated are impressions.
DEDICATEDRESTAURANT MARKETING
• Potential inclusion in feature led media articles if all menus and food images are provided
• Website: Dedicated page on the Taste of Abu Dhabi website
• Dedicated page for the restaurant’s chef • Social Media: Dedicated Restaurant post on
our Social Media pages • Social Media: Opportunity to run a
competition for the Ultimate Dining Experience on our social media pages given that a prize with the minimum value is provided
ONLINE
• Dedicated restaurant HTML sent to ONECMG database
HTMLS
DEDICATEDMARKETING TOOLSExclusively available to 2019 restaurants and exhibitors of Taste Abu Dhabi, our marketing tools are designed to increase your brand and company exposure before and at the event, while maximising your marketing investment. The tools include -
BUYER INVITATION LISTPersonally invite your customers to attend the event and come and see your restaurant or stand
DOWNLOADABLE TASTE OF ABU DHABI LOGOS AND CUSTOMIZABLE ART WORKLeverage your branding with ours by using our logo and customizable artwork templates to promote and market your restaurant or stand
EXHIBITOR PRESS RELEASE SUBMISSIONSSubmit interesting news, write ups and press releases on your business which Taste of Abu Dhabi will use across our email marketing campaigns, social media and event news feeds
SOCIAL MEDIA SHARINGUsing event hashtags and social media best practice guide that can be used by the restaurants & exhibitors
Maria Raisi Director Group Sponsorships
+971 55 545 [email protected]
ONE CMG DSC Tower Office 901Level 9 PO Box 33457, Dubai Studio City
TO FIND OUT MORE ABOUT THE EVENT,CONTACT US TODAY
TASTE GLOBAL VIDEO TASTE OF ABU DHABI 2018 VIDEO
