To what extent does morrison take csr as a priority 12 marks
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Transcript of To what extent does morrison take csr as a priority 12 marks
To what extent does Morrison's take CSR is a priority? – [12] Marks.
Corporate social responsibility is essentially how a business interacts with its different stakeholders and the responsibility it has towards them.
Morrison says a strong CSR policy toward staff and the environment. Staff gains considerable fringe benefits as well as a good wage and thus shows Morrison's commitment to their staff and their motivation. Also, Morrison's is keen on education; in evidence G Morrison says taken up an innovative form of CSR to teach children about how food is grown which would also be helpful in teaching them about their academic subjects. In this way, Morrison's is nurturing the next generation to appreciate the environment. This goes hand-in-hand with Morrison's corporate mission statement, taking good care of tomorrow.
However, Tesco and is DA provide better pay as well as similar fringe benefits. Furthermore they both have formidable CSR policies with respect to the environment. This in turn makes Morrison CSR look mediocre. Thus, Morrison's may simply have this CSR policy to stay in the retailing business. And most importantly, Morrison's does not differentiate itself in terms of CSR but rather in providing high-quality foodstuffs.
To conclude Morrison CSR is innovative as well as being an effective form of marketing but when it comes to making CSR priority, it is easy to understand that the real intent is public-relations and marketing as Morrison's links school gardens the vouchers in their shops. Thus, CSR is a marketing and motivational tool that does not go to the full extent to being a form of ethical action.
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Sticky Note
Candidate defines the term that he or she is mainly going to talk about and thus gains knowledge marks.
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Candidate, starts off by supporting the fact that CSR is indeed important to Morrison's. He goes on to expand on the entire mean CSR by including staff wages as well as environment and thus gains application marks.
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Candidate, goes into detail and analyzes the extent to which Morrison's CSR policy is in tune with its corporate name and also how healthful there CSR policy is in reality.
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Highlight
This should have been ASDA.
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Student compares the different CSR policies that other competing retailing businesses have and puts Morrison's retailing CSR into context.
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Candidate makes a strong final conclusion, in that he or she tries to understand the intent behind Morrison's CSR and links it back to the case study to prove his or her point. Most importantly, he or she answers the question by saying whether CSR is a priority to them and not and also by pointing out what CSR is used for by Morrison's.
