To Tweet Or Not To Tweet
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Transcript of To Tweet Or Not To Tweet
To Tweet or Not To TweetEverything You Ever Wanted
To Know About Twitter
Ted Prodromou
www.netbizexpert.com
© 2009 NetBizExpert.com 2
What is Twitter?
• Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?
• Also known as a “microblog” where each blog entry is limited to 140 characters
© 2009 NetBizExpert.com 3
Is Twitter right for me?
• Your competitors are currently using social media or will be using social media very soon
• You need to have a strong presence on the internet whether it’s your website, blog and/or social media
• Barack Obama used social media to engage an entire generation and win the election
© 2009 NetBizExpert.com 4
Ways to use Twitter
• Personal – Let your family and friends know what you’re
up to
• Business– Engage your prospects and customers online
• Informational– Share interesting news and information
© 2009 NetBizExpert.com 5
Examples of personal Tweets
• I’m heading to the gym now…• Enjoying my morning low fat, double latte @
Starbucks. Mmmmm• I have a terrible migraine• I have the worst cramps EVER!• I’m so horny since I stopped taking the pill• Meet me at the beer stand near section 12
#giants• I’m stuck in traffic on 101. This sucks!
© 2009 NetBizExpert.com 6
How to effectively Tweet for personal use
• Engage others in conversation by replying to their Tweets
• Start a provocative conversation with a compelling question or statement
• Answer someone’s question or help them solve their problem
• Provide a link to valuable information
© 2009 NetBizExpert.com 7
Good personal Tweeters
• willotoons
• barefoot_exec – talks way too much!
• nancytierney
• chrisorourke
• joevitale
• mchammer
• lancearmstrong
© 2009 NetBizExpert.com 8
Business Tweeting
• Give out free information about your products and services
• Give away free products• Connect with potential customers• Provide customer service • Respond to negative internet
conversations about your product or service
• Poll your customers online
© 2009 NetBizExpert.com 9
Good business Tweeters
• comcastcares
• JetBlue
• Zappos
• Intuit
• Intel
• Starbucks
• dellsmallbiz
© 2009 NetBizExpert.com 10
Informational Tweets
• Provide valuable information
• Mention interesting/helpful websites
• Interesting/odd news events
• Funny information
• Trivia
© 2009 NetBizExpert.com 11
Informational Tweeters
• guykawasaki
• ed_dale
• webguild
• chrisbrogan
• joelcomm
© 2009 NetBizExpert.com 12
Other uses for Twitter
• Team communication– Create a user for the team and protect all updates so they aren’t
publicly displayed– Only team members will see updates
• Keep in touch at events by using # tags– End each Tweet with your tag like #netbiz– Each user sets up a search so all Tweets with #netbiz are
displayed• Prospecting
– Search Twitter for keywords related to your niche – Start a conversation with the person using those keywords
telling them you are available to help– “I’m looking for a virtual assistant” – contact them if you are a
virtual assistant
© 2009 NetBizExpert.com 13
Getting started
• Choose your username– Personal or business use?
• Use your name or your business name if available
– Your username is your Twitter URL• www.twitter.com/ted_prodromou
– Make it easy to remember for others– Don’t use numbers in your username– Keep it closely associated to you or your
business
© 2009 NetBizExpert.com 14
Skip the next step
• After you create your username you will be asked to search your online email accounts to invite friends to follow you
• SKIP THIS STEP unless you want to send an email to every one of your contacts inviting them to follow you
• Don’t start following people until you complete your profile and homepage
© 2009 NetBizExpert.com 15
Create an inviting profile
• Decide what brand you want your Twitter page to represent
• Enter your real name or company name
• Create a free offer on your blog or website and enter that URL into the More Info URL
• Create a compelling one line bio
• Upload a picture or avitar
© 2009 NetBizExpert.com 16
Update your background
• You can customize your Twitter page background using images from Twitter or upload your own
• Create your own background – Create a 2048 x 1707 jpg image in Photoshop– Use a template from twitter.com/waynesutton
or www.box.net/shared/lgw2pz4gso or search Google for Twitter background template
– www.twitter.com/natalie or www.GrungeTextures.com for more samples
© 2009 NetBizExpert.com 17
Almost ready to make your first Tweet
© 2009 NetBizExpert.com 18
But first…Follow before you Tweet
• It’s best to follow some people to determine your Twitter style before you start Tweeting– Do you want to be a quantity or quality
Tweeter?– Are you going to be engaging others in
conversations?– Are you going to provide information?
© 2009 NetBizExpert.com 19
Finding people to follow
• Search for people on the Find People tab• Go to search.twitter.com
– Enter names or keywords related to your niche
• Click on the Everyone tab and watch the conversations– Start following people you like or are talking about
your niche– See who they are following and follow the ones you
like
© 2009 NetBizExpert.com 20
Twitter commands
• Each entry is limited to 140 characters
• You can start a new conversation
• You can reply to an existing post by entering @username + message
• You can send a direct message by entering d username + message
• To Follow someone follow username
© 2009 NetBizExpert.com 21
Twitter tools
• TwitPic – post your pictures• Tweetlater – automatically follows people who
follow you• Twitterific – for Macs • Twhirl – PC application which enhances the
Twitter options• Twitterfeed – send your Tweets to other apps
using RSS• Twist.flaptor.com – shows you popular Twitter
conversations
© 2009 NetBizExpert.com 22
More Twitter Tools
• Twellow – Yellow pages for Twitter users• TweetBeep – lets you track conversations by
keyword• Tweetdeck – enhanced Twitter dashboard• TwitThis – adds a button to your blog so people
can comment about your post on Twitter• TwitPwr.com – shortens long URL’s for your
Tweets• MyTwitterToolbar – lots of Twitter tools built in
For more informationwww.netbizexpert.com
www.twitter.com/ted_prodromou