To serif or not to serif
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Transcript of To serif or not to serif
MICHAEL OPSTEEGHLIGHTNING TALK • 6 MAY 2013
http://visual.ly/so-you-need-typeface
http://www.flickr.com/photos/arenamontanus/8333815612/
AaBbCcDdEeFfGgHhIiOld StyleParis 1600s
Adobe Garamond Pro
AaBbCcDdEeFfGgHhTransitionalEngland 1700s
Baskerville
AaBbCcDdEeFfGgHModernItaly 1700s
Bodoni MT
AaBbCcDdEeFfGgSlab SerifUnited States 1800s
Rockwell
AaBbCcDdEeFfGgHSans SerifSwitzerland 1900s
Helvetica
OR
Designer
Poor imitationHelveticaArial
OR
classy
Anachronistic
Adobe Caslon Pro (Small Caps)Garamond Narrow
OR
Powerful
Clunky
Hypatia Sans Pro (Semibold)Rockwell (Bold)
OR
POPULAR
Overused
Gotham (Medium, All Caps)Gill Sans
OR
MODERN
InstitutionalFutura (All Caps)Helvetica
OR
Elegant
Painful
Kunstler ScriptLover’s Quarrel
OR
Fun
AbsurdJokermanComic Sans
You’re invited
Hel
vetic
a
Main Street 1 mi.
Kun
stle
r Sc
ript
Are serif typefaces good for print? T
imes
And, sans serif better for the screen? C
alib
ri
http://www.digitaltrends.com/mobile/ipad-mini-vs-galaxy-note-8/
HeightWidth
Myriad ProMinion Pro
Futura Medium : 429 glyphs
– — ʻ ʼ ‚ “ ” „ † ‡ • … ‰ ‹ › ⁄
! " # $ % & ' ( ) * + , - . / 0 1 2 3 4 5 6
7 8 9 : ; < = > ? @ A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z [ \ ] ^ _ ` a b c d e f
g h i j k l m n o p q r s t u v w x y z { | } ~
§ ¨ © ª « ¬ ® ¯ ° ± ´ µ ¶ ·
¸ º » ¿ À Á Â Ã Ä Å Æ Ç È É Ê Ë Ñ Ö Ü á
à â ä ã å ç é è ê ë í ì î ï ñ ó ò ô ö õ ú ù û ü
ß ™ Ø æ ø ƒ Õ Œ œ ÷
ÿ Ÿ fi fl Í Î Ï Ì Ó Ô Ò Ú Û Ù ı ˆ ˜ ˘ ˙ ˚ ˝ ˛ ˇ
Futura Medium429 Glyphs
GlyphGlyph
Glyph
Myriad ProMinion Pro
Glyph GlyphGlyph
Gill SansPerpetua
Extra LightLight
RegularSemibold
BoldBlack
Hypatia Sans Pro
AaBbCcDdEeFfGgHhIiOld StyleParis 1600s
Adobe Garamond Pro
AaBbCcDdEeFfGgHhTransitionalEngland 1700s
Baskerville
AaBbCcDdEeFfGgHModernItaly 1700s
Bodoni MT
AaBbCcDdEeFfGgSlab SerifUnited States 1800s
Rockwell
AaBbCcDdEeFfGgHSans SerifSwitzerland 1900s
Helvetica
�is story shall the good man teach his son;And Crispin Crispian shall ne’er go by,From this day to the ending of the world,But we in it shall be remembered—We few, we happy few, we band of brothers;For he to-day that sheds his blood with meShall be my brother; be he ne’er so vile,�is day shall gentle his condition;And gentlemen in England now-a-bedShall think themselves accurs’d they were not here,And hold their manhoods cheap whiles any speaks�at fought with us upon Saint Crispin’s day.
Henry V
Rockwell RegularChaparral Pro Regular