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To Market: Agave EducatesTheir Online Subscriber

Base About Supima----------------------------

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Weekly Export Summary Report

Stone Island’sShadow Project LineUses Supima Cotton

Mack Weldon BringsSupima Cotton To Its

Tees & Underwear----------------------------

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Marine Layer TacklesTextile Waste

Re-SpunTM

Save Khaki United’sSupima Cotton Journal

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All In The FamilyFebruary Licensing Update

STAY CONNECTED

In This Edition

AMERICAN GROWN | SUPERIOR | RARE | AUTHENTIC MARCH 2019

1710 W. Ranch RoadSuite 205

Tempe, AZ 85284

Effective April 1, 2019

WE’VE MOVED!

F rom taking over Supima’s Instagram account to Supima specific page build-outs on numerous websites, Supima’s brand partners continue to elevate the conversation with their customers. Their main objective? To engage with consumers and educate them on the premium characteristics of American-grown Pima cotton.

This month, men’s fashion brand, Agave, turned to their online subscriber-base for just that purpose. In its March newsletter, the brand explains why Supima’s premium, extra-long staple cotton is so special and how it correlates to Agave’s tireless pursuit of product excellence. Agave’s commitment to crafting elevated American sportswear is evident throughout their collection. From a select offering of men’s denim that is made in Los Angeles to the numerous styles of tees, polo shirts and hoodies that all feature American-grown Supima cotton, Agave is determined to offer its customers premium quality apparel designed from the consumer’s point of view.Read the Agave Supima themed newsletter at https://mailchi.mp/agavedenim/what-is-supima? and be sure to check out the full breadth of Agave’s collection made with Supima at https://www.agavedenim.com/

To Market

FOR THE WEEK ENDING MARCH 7, 2019 &

SHIPMENTS THROUGH FEBRUARY 28, 2019

March 7 — There were 13,700

bales in net new sales reported for the week versus 9,300 bales report-ed the previous week. Current reg-istered export sales for the 2018/19 crop year now total 532,400 bales. This level of sales is 99.5% of the sales level this time last year when 535,100 bales in sales had already been registered. Current shipments

stand at 101.0% of last year with 327,200 bales shipped versus 323,900 bales shipped at the same time last year.

There were 13,800 bales in new purchases made this week by Vietnam (3,500), India (2,500), China (2,200), Peru (1,900), Egypt (1,800), Turkey (800), Pakistan (400), Honduras (300), Colombia (200), Mexico (200), and Japan (100).

There were no bales in destination changes this past week.There were no bales in cancellations this past week. Export shipments this past week totaled 28,300 bales versus

15,800 bales the previous week. Shipments this past week went to India (9,200), China (8,800), Pakistan (3,000), Vietnam (2,200), Austria (1,000), Indonesia (1,000), Peru (1,000), Thai-land (900), Egypt (400), Germany (400), Japan (200), Columbia (100), and Mexico (100).

The top five leading importers for the 2018/19 crop year are India leading with purchases of 174,200 bales, China -163,300 bales, Vietnam - 46,300 bales, Pakistan 42,800, and Peru - 26,700 bales. These five nations account for 85.1% of all the export-based purchases of American Pima made to date this year.

There were 1,400 bales in net new forward sales reported this week to India. The current new crop sales totals stand at 28,300 and 0 bales respectively for the 2019/20 and 2020/21 crop years.

The USDA report can be found here: http://www.fas.usda.gov/export-sales/cottfax.htm

WEEKLY EXPORT SUMMARY REPORT

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Out Of The Shadows

Stone Island has been revolutionizing men’s fashion with its innovative approach to product that fuses fashion and function together with techni-cally advanced fabrications. From the brand’s Ghost Pieces collection to their Printed Heat Reactive_Thermosenstive Fabric, Stone Island has been pushing the boundaries of product development since 1982.

Many of the brands technological advancements are born directly from its Shadow Project line, a mad-scientist lab approach to creating garments that are truly cutting edge. So it’s no surprise that Shadow Project features select items that use American-grown Supima cotton. In order to make the best, you have to use the best and it doesn’t get any better than our extra-long staple cotton. Accounting for the top 1% of the world’s cotton production, Supima cotton gives strength, softness and color vibrancy to any garment.

For their spring/summer ’19 collection, Shadow Project showcases Su-pima with three key pieces – a crewneck sweatshirt, leisure shorts and a utility hoodie, all made with a proprietary Supima Felpa fabric. From comfort to style to function these pieces are must-have additions to your spring wardrobe.

Shop the full Shadow Project collection from Stone Island at https://www.stoneisland.com

Reinventing Men’s Basics (And Beyond)

One look at the collection of men’s essentials by lifestyle brand Mack Weldon and you’ll want to clean out your drawers and start from scratch. Since 2011, the brand has been elevating men’s basics with custom fabrics, purposeful design and product innovation. From underwear and socks to t-shirts, sweats, shorts and swimwear, the team at Mark Weldon obsesses over every stitch and every seam always striving for perfection.

Take the brand’s collection of tees and underwear made with Supima cotton. Crafted using a blend of fibers that includes American-grown, pre-mium Supima cotton and Silver XT2®, Mack Weldon’s tees and underwear bring together the extremely soft hand of Supima and the performance of Silver XT2®. So regardless of whether you are into boxer or briefs, crew or v-necks, the experience is the same, products that fit perfectly and are undeniably comfortable.

So if you are ready to start rebuilding your core, everyday basics, start shopping now at www.mackweldon.com

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What’s Old is New AgainNecessity is the mother of invention; this age-old saying is one most

are familiar with, yet the average Joe spends more time worrying about problems than figuring out a solution. At Marine Layer, they did what most of us can’t… came up with a solution. The problem? Finding a shirt that jumps straight to the soft stage, without having to wait years for it to get there. Fast-forward, and Marine Layer is full-blown lifestyle brand known for their absurdly soft shirts (think your favorite shirt that you’ve owned for 10 years), and over 35 retail stores throughout the country, as well as a new denim collection, ML Denim. Marine Layer has also developed over 25 custom fabrics, including a select group that features American-grown Supima cotton.

Proving they’re problem-solving masters, Marine Layer has decided to tackle another issue that may seem to be more widespread – textile waste. It’s not news to hear that the world has a major waste issue, and Marine Layer has decided to do their part to help reduce textile waste,

all the while creating new shirts that stay true to the brand’s credo of producing incredibly soft, premium quality t-shirts. The program is called Re-Spun and it’s the future. The goal is to have people send in their old tees (ANY will suffice) for a $5.00 credit for each one sent in; we can already see the wheels turning, so slow your roll - there’s a $25.00 credit cap but you can send in as many t-shirts as you want. Marine Layer will break down these old shirts to their fiber level, then turn the fiber into recycled yarn. From this yarn, a new shirt is born! The new program already has had success collecting over 26,518 old tees so far, and they want to keep ‘em coming.

Marine Layer’s Re-Spun collection of t-shirts will officially launch in April, but don’t wait until then to do some good. Start sending in your old, beat-up tees now and get ready to shop.

Learn more about Marine Layer’s recycling program and the new Re-Spun collection at www.marinelayer.com

Dear Diary:To say that visiting a Supima cotton farm at the height of the annual harvest is interesting

would be like saying that the Empire State Building is tall. Yes, you learn about how the premium, extra-long staple cotton is grown, the complex harvesting process and all that goes into classing, ginning and bailing American-grown Supima cotton, but the one intangible feeling is awe. You are immediately taken aback by the scope of it all, the majestic landscape, endless acres of beautiful white cotton bolls glowing in the morning sun and the care and passion these family farmers have in growing the finest cotton in the world.

But don’t take our word for it; just have a gander at Save Khaki United’s Supima cotton journal. The lifestyle brand, know for their American-made premium sportswear for men and women, chronicled their farm visit last October, sharing their experience with their customers. The brief history on Supima together with accompanying photos help to convey a story of excellence and beauty; and how those characteristics weave their way into the brand’s collection of premium products.

If you want to be inspired, read the Supima cotton journal by Save Khaki United; but be forewarned, you may be inspired to spend a few bucks on their contemporary American sportswear crafted with Supima.

https://savekhaki.com/blogs/journal/supima-cotton

Save Khaki United

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PRESORTFIRST CLASS

U.S. POSTAGE PAIDPHOENIX, AZ

PERMIT NO. 1662

IMPORTANT WEB LINKS FOR AMERICAN PIMA CROP INFORMATION

Supima offers a variety of reports for growers, manufacturers and retailers of American Pima cottonin the areas of specific product information, overall market data, and background research. The reports are

updated frequently with the release of new data and are available for use by anyone interested.

USDA - AMS Pima Spot Price (Daily):http://bit.ly/AMSPimaDailySpot

USDA - AMS Cotton Reports:http://bit.ly/AMSCottonReports

USDA - NASS U.S. Production Estimates (Monthly):http://bit.ly/NASSCropProduction

USDA - FAS Export Sales Report (Weekly):http://bit.ly/FASWeeklyExportSales

Classing Reports:By Office: http://bit.ly/AMSPimaClassingOfficeBy State: http://bit.ly/AMSPimaClassingState

U.S. ELS Competitiveness Payment Report (Weekly):http://bit.ly/FSAELSCPPReport

Supima is excited to introduce our newest group of licensees for the month of February. Supima continues to focus on expanding its network of manufacturers, brands and retailers in an effort to ensure that each and every product that carries the SUPIMA® label is sourced from a recognized supplier:

• JiangmenDaxingKnittersCo.,Ltd.(China)-Manufacturer• LeontineLinens,Ltd.(USA)-BeddingBrand• ModernCotton(USA)-Men’sT-ShirtBrand• NorfolkHatexcoJointStockCo.(Vietnam)-Manufacturer-Apparel• ProsperityClothingCo.,Ltd.(HongKong)-Manufacturer-Apparel• RenaissanceApparelsLtd.(Bangladesh)-Dyer,FabricFinisher,Knitter, Manufacturer-Apparel• TrulyGroupLimited(UnitedKingdom)-Women’sSweaterBrand

Be sure to visit our supplier directory for a full list of licensed companies, http://www.supima.com/industry-resources/suppliers

All In the Family

LicensingUpdate

To learn more about Supima’s consumer initiatives, industry news and updates, please visit SUPIMA.COM

1710 W Ranch Rd, Ste 205Tempe, AZ 85284

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