to establish an effective in˜uencer marketing strategy · 2015-01-19 · TIPS Set clear objectives...
Transcript of to establish an effective in˜uencer marketing strategy · 2015-01-19 · TIPS Set clear objectives...
![Page 1: to establish an effective in˜uencer marketing strategy · 2015-01-19 · TIPS Set clear objectives for your strategy, and align them with ... identify 2 your in˚uencers Remember,](https://reader033.fdocuments.us/reader033/viewer/2022042223/5ec9762bfe5cd67b220f8c05/html5/thumbnails/1.jpg)
5 TIPSto establish an effectivein�uencer marketing strategy
www.onalytica.com
![Page 2: to establish an effective in˜uencer marketing strategy · 2015-01-19 · TIPS Set clear objectives for your strategy, and align them with ... identify 2 your in˚uencers Remember,](https://reader033.fdocuments.us/reader033/viewer/2022042223/5ec9762bfe5cd67b220f8c05/html5/thumbnails/2.jpg)
TIPSSet clear objectives for your strategy, and align them with achievable metrics to help measure the success of your efforts.
ROI?
BRAND RECOGNITION?
MARKET SHARE?
objectivesde�ne clear1
www.onalytica.com
![Page 3: to establish an effective in˜uencer marketing strategy · 2015-01-19 · TIPS Set clear objectives for your strategy, and align them with ... identify 2 your in˚uencers Remember,](https://reader033.fdocuments.us/reader033/viewer/2022042223/5ec9762bfe5cd67b220f8c05/html5/thumbnails/3.jpg)
identifyyour in�uencers2
Remember, in�uence is contextual.Pick the right people for the right topic.
Don’t focus on social scores,you want to look for more maturesocial data.
www.onalytica.com
![Page 4: to establish an effective in˜uencer marketing strategy · 2015-01-19 · TIPS Set clear objectives for your strategy, and align them with ... identify 2 your in˚uencers Remember,](https://reader033.fdocuments.us/reader033/viewer/2022042223/5ec9762bfe5cd67b220f8c05/html5/thumbnails/4.jpg)
And somebody that has
150k followersmay be popular but is not necessarily an in�uencer.
Don’t mistake popularity for in�uence.
identifyyour in�uencers2
www.onalytica.com
![Page 5: to establish an effective in˜uencer marketing strategy · 2015-01-19 · TIPS Set clear objectives for your strategy, and align them with ... identify 2 your in˚uencers Remember,](https://reader033.fdocuments.us/reader033/viewer/2022042223/5ec9762bfe5cd67b220f8c05/html5/thumbnails/5.jpg)
engagementplan your3
Work out best practice for dealingwith engagement opportunities aheadof time.
www.onalytica.com
![Page 6: to establish an effective in˜uencer marketing strategy · 2015-01-19 · TIPS Set clear objectives for your strategy, and align them with ... identify 2 your in˚uencers Remember,](https://reader033.fdocuments.us/reader033/viewer/2022042223/5ec9762bfe5cd67b220f8c05/html5/thumbnails/6.jpg)
Look at different ways of engagingwith an in�uencer. Think of:
of�ine conversation
content co-creation
RTs and Mentions
interviewsquotes“”
value
Quality content is nice but it’s all aboutthe way you digitally amplify it tomaximise its reach.
events
hangouts
podcasts
engagementplan your3
www.onalytica.com
![Page 7: to establish an effective in˜uencer marketing strategy · 2015-01-19 · TIPS Set clear objectives for your strategy, and align them with ... identify 2 your in˚uencers Remember,](https://reader033.fdocuments.us/reader033/viewer/2022042223/5ec9762bfe5cd67b220f8c05/html5/thumbnails/7.jpg)
listen up4
www.onalytica.com
You need to know what your in�uencersare talking about to identify in�uencingopportunities.
Once you know what they talk aboutmake sure you contact the right people,with the right engagement at the righttime.
![Page 8: to establish an effective in˜uencer marketing strategy · 2015-01-19 · TIPS Set clear objectives for your strategy, and align them with ... identify 2 your in˚uencers Remember,](https://reader033.fdocuments.us/reader033/viewer/2022042223/5ec9762bfe5cd67b220f8c05/html5/thumbnails/8.jpg)
engage & scale5
You know your brand best so get started.
Technology delivers opportunities to scale, be sure to use it effectively.
![Page 9: to establish an effective in˜uencer marketing strategy · 2015-01-19 · TIPS Set clear objectives for your strategy, and align them with ... identify 2 your in˚uencers Remember,](https://reader033.fdocuments.us/reader033/viewer/2022042223/5ec9762bfe5cd67b220f8c05/html5/thumbnails/9.jpg)
engage & scale5Here are some �nal tips, before you know it you are an in�uencer marketing pro:
Engage with in�uencers one at a time.
Use the right tools for each job.
Be sure to in�uence regularly.
Measure your activity.
![Page 10: to establish an effective in˜uencer marketing strategy · 2015-01-19 · TIPS Set clear objectives for your strategy, and align them with ... identify 2 your in˚uencers Remember,](https://reader033.fdocuments.us/reader033/viewer/2022042223/5ec9762bfe5cd67b220f8c05/html5/thumbnails/10.jpg)
Quality content is nice but it’s all aboutthe way you digitally amplify it tomaximise its reach.
Scale your in�uence now.
![Page 11: to establish an effective in˜uencer marketing strategy · 2015-01-19 · TIPS Set clear objectives for your strategy, and align them with ... identify 2 your in˚uencers Remember,](https://reader033.fdocuments.us/reader033/viewer/2022042223/5ec9762bfe5cd67b220f8c05/html5/thumbnails/11.jpg)
Interested in running an in�uencer program?
www.onalytica.com
I AM NOW!